{"id":2288649,"date":"2026-10-28T19:48:04","date_gmt":"2026-10-28T18:48:04","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2288649"},"modified":"2026-10-28T19:49:34","modified_gmt":"2026-10-28T18:49:34","slug":"ikea-film-poszt-bejegyzes","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/ikea-film-poszt-bejegyzes\/","title":{"rendered":"Posztolt az IKEA, de Magyarorsz\u00e1gon senki sem \u00e9rti ezt a po\u00e9nt"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Az IKEA magyar Instagram-oldal\u00e1n egy rattan pad szerepel bejegyz\u00e9sek k\u00f6z\u00f6tt, a k\u00fcl\u00f6n\u00f6s \u201eF\u00e9rjalapanyagb\u00f3l k\u00e9sz\u00fclt\u201d sz\u00f6veggel.<\/p>\n<p data-pm-slice=\"1 1 []\"><div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/proktologus-legjobb-wc-papir\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/09\/wc-papir-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/proktologus-legjobb-wc-papir\/\" >Az orvosok el\u00e1rult\u00e1k, melyik a legjobb WC-pap\u00edr: rengeteg magyar \u00e9vek \u00f3ta rosszul v\u00e1laszt<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/proktologus-legjobb-wc-papir\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p data-pm-slice=\"1 1 []\">A szokatlan sz\u00f3vicc egy olyan filmre utal, amelynek t\u00f6rt\u00e9net\u00e9ben egy fonott f\u00e9rj is szerepel, \u00e1m az alkot\u00e1s Magyarorsz\u00e1gon egyel\u0151re kev\u00e9ss\u00e9 ismert &#8211; \u00edrja a <strong><a href=\"https:\/\/www.hirstart.hu\/site\/relocate.php?rssid=33&amp;rsspid=3&amp;ctype=rss&amp;id=49048580&amp;chk=24c1863e6e6646d89204601acd85de3e&amp;url=https%3A%2F%2Fwww.penzcentrum.hu%2Fvasarlas%2F20261028%2Fmost-elmagyarazzuk-az-ikea-ferjalapanyagbol-keszult-reklamjat-ha-te-sem-erted-1208032\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">P\u00e9nzcentrum<\/a><\/strong>.&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">A bejegyz\u00e9shez <strong>r\u00e1ad\u00e1sul nem f\u0171ztek r\u00e9szletes magyar\u00e1zatot<\/strong>, csup\u00e1n az IYKYK r\u00f6vid\u00edt\u00e9st haszn\u00e1lt\u00e1k, ami a If You Know, You Know (Ha tudod, akkor tudod) kifejez\u00e9s r\u00f6vid\u00edt\u00e9se: a szlengben ez egy sz\u0171k csoportra utal, amelynek tagjai tudnak csak valamit \u00e9rtelmezni, amit l\u00e1ttak, hallottak.<\/p>\n<blockquote class=\"article__extraTxt\">\n<p data-pm-slice=\"1 1 []\">A poszt \u00edgy az \u00e1ruh\u00e1z sok k\u00f6vet\u0151je sz\u00e1m\u00e1ra ink\u00e1bb zavarba ejt\u0151nek bizonyult, mint sz\u00f3rakoztat\u00f3nak.<\/p>\n<\/blockquote>\n<p data-pm-slice=\"1 1 []\">A bejegyz\u00e9s n\u00e9h\u00e1ny nap alatt kevesebb mint 90 l\u00e1jkot kapott, \u00e9s mind\u00f6ssze egyetlen komment \u00e9rkezett r\u00e1. A hozz\u00e1sz\u00f3l\u00f3 szavak helyett csup\u00e1n a @wickermovie Instagram-fi\u00f3kot jel\u00f6lte meg, amivel <strong>l\u00e9nyeg\u00e9ben meg is adta a rejt\u00e9ly megold\u00e1s\u00e1t.<\/strong><\/p>\n<h2>Egy film, amelyben sz\u00f3 szerint megfonj\u00e1k a t\u00f6k\u00e9letes f\u00e9rjet<\/h2>\n<p>Az IKEA sz\u00f3j\u00e1t\u00e9ka a <strong>Wicker c\u00edm\u0171 \u00faj mozifilmre utal<\/strong>. Az angol sz\u00f3 fonottat, illetve <strong>vessz\u0151b\u0151l k\u00e9sz\u00fclt t\u00e1rgyat jelent<\/strong>, \u00e9s a film t\u00f6rt\u00e9net\u00e9ben ennek eg\u00e9szen k\u00fcl\u00f6nleges jelent\u0151s\u00e9ge van.<\/p>\n<p>A f\u0151szerepl\u0151 <strong>Olivia Colman egy mag\u00e1nyos<\/strong>, a k\u00f6z\u00f6ss\u00e9g\u00e9b\u0151l kirekesztett hal\u00e1szasszonyt alak\u00edt, aki elhat\u00e1rozza, hogy elk\u00e9sz\u00edtteti mag\u00e1nak a t\u00f6k\u00e9letes f\u00e9rjet. Ehhez a <strong>falu kos\u00e1rfon\u00f3j\u00e1hoz fordul, akit Peter Dinklage<\/strong> j\u00e1tszik.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/De68fhmD4Eb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">A bejegyz\u00e9s megtekint\u00e9se az Instagramon<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/De68fhmD4Eb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">IKEA_Magyarorszag (@ikea_magyarorszag) \u00e1ltal megosztott bejegyz\u00e9s<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>&nbsp;<\/p>\n<p>A k\u00e9zm\u0171ves teljes\u00edti a szokatlan megrendel\u00e9st, az <strong>elk\u00e9sz\u00fclt fonott f\u00e9rjet pedig Alexander Skarsgard alak\u00edtja<\/strong>. A film Ursula Wills-Jones The Wicker Husband (A fonott f\u00e9rj) c\u00edm\u0171 novell\u00e1j\u00e1n alapul. A 2026-os Sundance Filmfesztiv\u00e1lon mutatt\u00e1k be, ahol a <strong><a href=\"https:\/\/www.thewrap.com\/creative-content\/movies\/wicker-movie-premiere-olivia-colman-alexander-skarsgard-interview\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">TheWrap<\/a><\/strong> besz\u00e1mol\u00f3ja szerint a k\u00f6z\u00f6ns\u00e9g vastapssal fogadta.<\/p>\n<p>K\u00fcl\u00f6n \u00e9rdekess\u00e9g, hogy a filmet csak p\u00e1r napja kezdt\u00e9k vet\u00edteni az Egyes\u00fclt \u00c1llamokban, \u00e9s majd ezut\u00e1n ker\u00fcl a v\u00e1szonra az eur\u00f3pai mozikban.&nbsp;<\/p>\n<blockquote class=\"article__extraTxt\"><p>\u00c9s most \u00e9rkezt\u00fcnk el a legnagyobb csavarig, hiszen a film sz\u00e1mos jelenet\u00e9t Magyarorsz\u00e1gon, konkr\u00e9tan Budapesten forgatt\u00e1k, viszont azt nem lehet tudni, hogy mikor mutatj\u00e1k be idehaza.<\/p><\/blockquote>\n<h2>Pedig a felkapott t\u00e9m\u00e1kra \u00e9p\u00edt\u0151 h\u00faz\u00e1sok nagyon sikeresek is lehetnek<\/h2>\n<p>A marketing vil\u00e1g\u00e1ban r\u00e9g\u00f3ta bevett m\u00f3dszer, hogy a m\u00e1rk\u00e1k gyorsan reag\u00e1lnak egy-egy aktu\u00e1lis esem\u00e9nyre, n\u00e9pszer\u0171 filmre vagy internetes trendre. Ez a <strong>real-time marketingnek<\/strong>.<\/p>\n<figure id=\"attachment_2288671\" aria-describedby=\"caption-attachment-2288671\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2288671\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/10\/posztol_-755x504.jpg\" alt=\"Egy fiatal n\u0151 a laptopj\u00e1n \u00edr.\" width=\"755\" height=\"504\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/10\/posztol_-755x504.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/10\/posztol_-524x350.jpg 524w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/10\/posztol_.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2288671\" class=\"wp-caption-text\">Az IKEA egy posztj\u00e1val \u00e9rtetlenked\u00e9st v\u00e1ltott ki \/ Fot\u00f3: Getty Images<\/figcaption><\/figure>\n<p>Az egyik legismertebb p\u00e9lda 2013-b\u00f3l sz\u00e1rmazik, amikor a <strong>Super Bowl k\u00f6zben \u00e1ramsz\u00fcnet miatt els\u00f6t\u00e9t\u00fclt a stadion<\/strong>. Az Oreo kekszm\u00e1rka n\u00e9h\u00e1ny percen bel\u00fcl egy szellemes <strong>Twitter-bejegyz\u00e9ssel reag\u00e1lt: &#8222;You can still dunk in the dark&#8221;, vagyis &#8222;A s\u00f6t\u00e9tben is lehet m\u00e1rtogatni&#8221;.<\/strong><\/p>\n<h2>Az IKEA is tudja j\u00f3l m\u0171k\u00f6dtetni, b\u00e1r most ez kev\u00e9sb\u00e9 j\u00f6tt be<\/h2>\n<p>A sv\u00e9d b\u00fator\u00e1ruh\u00e1z egy\u00e9bk\u00e9nt maga is k\u00e9sz\u00edtett m\u00e1r olyan humoros posztot, amely egy aktu\u00e1lis t\u00e9m\u00e1ra reag\u00e1lva v\u00e1lt eml\u00e9kezetess\u00e9. 2017-ben a Balenciaga egy nagyj\u00e1b\u00f3l 2100 doll\u00e1ros k\u00e9k t\u00e1sk\u00e1t mutatott be, amely felt\u0171n\u0151en hasonl\u00edtott az b\u00fatorgy\u00e1rt\u00f3 j\u00f3l ismert, k\u00e9k Frakta bev\u00e1s\u00e1rl\u00f3szatyr\u00e1ra.<\/p>\n<p>Az IKEA nem hagyta sz\u00f3 n\u00e9lk\u00fcl a hasonl\u00f3s\u00e1got. Egy divatkamp\u00e1nyokat id\u00e9z\u0151, <strong><a href=\"https:\/\/www.startlap.hu\/vasarlas\/halloween-dekoraciok-fillerekbol\/\" target=\"_blank\" rel=\"noopener\">\u00f6tletes<\/a><\/strong> posztot tett k\u00f6zz\u00e9, amelyben azt mutatta be, hogyan lehet felismerni az eredeti Frakta t\u00e1sk\u00e1t. A humoros \u00fatmutat\u00f3 egyik tan\u00e1csa szerint ugyanis egyszer\u0171en meg kell r\u00e1zni a t\u00e1sk\u00e1t: ha z\u00f6r\u00f6g, akkor eredeti.<\/p>\n<p>M\u00edg a Balenciaga t\u00e1sk\u00e1j\u00e1val kapcsolatos vicc a felt\u0171n\u0151 hasonl\u00f3s\u00e1g miatt k\u00f6nnyen \u00e9rthet\u0151 volt, a <strong>Wicker c\u00edm\u0171 filmre tett utal\u00e1s csak azok sz\u00e1m\u00e1ra m\u0171k\u00f6dik<\/strong>, akik m\u00e1r ismerik a t\u00f6rt\u00e9netet. Ami idehaza rendk\u00edv\u00fcl sz\u0171k k\u00f6r.<\/p>\n<p>A k\u00e9t kamp\u00e1ny k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9g j\u00f3l mutatja, mennyire fontos, hogy a <strong>c\u00e9lk\u00f6z\u00f6ns\u00e9g felismerje a po\u00e9n alapj\u00e1ul szolg\u00e1l\u00f3 utal\u00e1st.<\/strong><\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kapitany-istvan-coca-cola-doboz\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/10\/kapitany-istvan-cola-cola-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kapitany-istvan-coca-cola-doboz\/\" >Kapit\u00e1ny Istv\u00e1n arck\u00e9pe ker\u00fclt a Coca-Cola doboz\u00e1ra<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kapitany-istvan-coca-cola-doboz\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p data-pm-slice=\"1 1 []\">&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcl\u00f6n\u00f6s bejegyz\u00e9ssel jelentkezett az IKEA magyar Instagram-oldala, de a humorosnak sz\u00e1nt \u00fczenet sokaknak fejt\u00f6r\u00e9st okozhat. A po\u00e9n m\u00f6g\u00f6tt egy eg\u00e9szen szokatlan t\u00f6rt\u00e9net h\u00faz\u00f3dik meg, amelyet itthon m\u00e9g kevesen ismernek.<\/p>\n","protected":false},"author":8,"featured_media":2288671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[4220,19,1353,1790],"class_list":["post-2288649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-butor","tag-film","tag-ikea","tag-instagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2288649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2288649"}],"version-history":[{"count":18,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2288649\/revisions"}],"predecessor-version":[{"id":2288675,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2288649\/revisions\/2288675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2288671"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2288649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2288649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2288649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}