{"id":2283449,"date":"2026-07-07T21:37:44","date_gmt":"2026-07-07T19:37:44","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2283449"},"modified":"2026-07-07T22:12:37","modified_gmt":"2026-07-07T20:12:37","slug":"lidl-reakcio-facebook-hir","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/lidl-reakcio-facebook-hir\/","title":{"rendered":"A Lidl lehozta a nap h\u00edr\u00e9t a saj\u00e1t univerzum\u00e1ban, sz\u00e9t\u00fct\u00f6tte a magyar netet"},"content":{"rendered":"<p>Kedden d\u00e9lut\u00e1n az M1 m\u0171sora helyett egy fekete h\u00e1tt\u00e9ren megjelen\u0151 <strong><a href=\"https:\/\/www.hirstart.hu\/site\/relocate.php?rssid=375&amp;rsspid=3&amp;ctype=rss&amp;id=46893833&amp;chk=b98959cc6bffa56d29ec85675eced8a2&amp;url=https%3A%2F%2F24.hu%2Fbelfold%2F2026%2F07%2F07%2Fm1-adas-szunetel-uzenet-kozmedia-atalakul%2F\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">k\u00f6zlem\u00e9ny<\/a><\/strong> fogadta a n\u00e9z\u0151ket. A sz\u00f6veg szerint a k\u00f6zm\u00e9dia \u00e1talakul, a h\u00edrszolg\u00e1ltat\u00e1s \u00e1tmenetileg sz\u00fcnetel, k\u00e9s\u0151bb pedig filmekkel indult \u00fajra az ad\u00e1s. Ez v\u00e9g\u00fcl 19:56-kor meg is t\u00f6rt\u00e9nt, ezzel a <strong><a href=\"https:\/\/www.hirstart.hu\/site\/relocate.php?rssid=375&amp;rsspid=3&amp;ctype=rss&amp;id=46898135&amp;chk=82fd654c72e8aba05f57ce72b0b99ae0&amp;url=https%3A%2F%2F24.hu%2Fbelfold%2F2026%2F07%2F07%2Fm1-elo-adas-ujraindulas-film-19-56%2F\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">filmmel<\/a><\/strong>.&nbsp;<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/wifi-mikro-internet-router-korlatozas-gyorsasag\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/GettyImages-1241445196-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/wifi-mikro-internet-router-korlatozas-gyorsasag\/\" >K\u00e9t Wi-Fi-gyilkos h\u00e1ztart\u00e1si g\u00e9p a lak\u00e1sban &#8211; nem is sejted, mi\u00e9rt nincs el\u00e9g er\u0151s jel az otthonodban<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/wifi-mikro-internet-router-korlatozas-gyorsasag\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p>A k\u00f6zlem\u00e9ny szerint a v\u00e1ltoz\u00e1sok a Kossuth R\u00e1di\u00f3t is \u00e9rintett\u00e9k, mik\u00f6zben az MTVA \u00faj vezet\u00e9se is megkezdte munk\u00e1j\u00e1t. A t\u00f6rt\u00e9ntek gyorsan az internet egyik legfelkapottabb t\u00e9m\u00e1j\u00e1v\u00e1 v\u00e1ltak, a fekete h\u00e1tteres \u00fczenet pedig <strong>percek alatt m\u00e9mek \u00e9s par\u00f3di\u00e1k alapj\u00e1ul szolg\u00e1lt.<\/strong><\/p>\n<h2>A Lidl sem hagyta ki a ziccert<\/h2>\n<p>A Lidl Magyarorsz\u00e1g marketingcsapata szinte azonnal reag\u00e1lt az esem\u00e9nyekre. A v\u00e1llalat Facebook-oldal\u00e1n megjelent bejegyz\u00e9s els\u0151 pillant\u00e1sra ugyanazt a fekete h\u00e1tteres, feh\u00e9r bet\u0171s megjelen\u00e9st id\u00e9zte, mint az M1 k\u00f6zlem\u00e9nye, a tartalma azonban m\u00e1r az \u00fczletl\u00e1nc alkalmaz\u00e1sr\u00f3l sz\u00f3lt.<\/p>\n<div style=\"max-width: 750px;margin: 0 auto\"><iframe loading=\"lazy\" width=\"750\" height=\"498\" frameborder=\"0\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FLidlMagyarorszag%2Fposts%2Fpfbid02C1Fqjk3b2w8axh4hqXawiBazx47XBhjBzAWwoF4yR1hSbS3zN4UnM2H3PtFjTNc7l&amp;show_text=true&amp;width=750\"><br \/>\n<\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>A humoros sz\u00f6veg szerint &#8222;bocs\u00e1natot k\u00e9rnek&#8221;,<\/strong> ami\u00e9rt eddig egyszer\u0171 alkalmaz\u00e1sk\u00e9nt besz\u00e9ltek a Lidl Plusr\u00f3l, mik\u00f6zben az szerint\u00fck enn\u00e9l j\u00f3val t\u00f6bbet ny\u00fajt: egy helyen k\u00edn\u00e1l sp\u00f3rol\u00e1si lehet\u0151s\u00e9geket \u00e9s Lidl Pontokat. A bejegyz\u00e9s v\u00e9g\u00e9n azt is hozz\u00e1tett\u00e9k, hogy a kuponok nem sz\u0171nnek meg.<\/p>\n<p>A gyors visszacsatol\u00e1st rengetegen \u00e9rt\u00e9kelt\u00e9k, a poszt <strong>r\u00f6vid id\u0151 alatt nagy sz\u00e1m\u00fa reakci\u00f3t \u00e9s hozz\u00e1sz\u00f3l\u00e1st gy\u0171jt\u00f6tt.<\/strong><\/p>\n<h2>A kommentel\u0151k a marketingcsapatot \u00fcnnepelt\u00e9k<\/h2>\n<p>A kommentek alapj\u00e1n a legt\u00f6bben nemcsak mag\u00e1r\u00f3l a Lidl Plusr\u00f3l besz\u00e9ltek, hanem arr\u00f3l is, milyen <strong>gyorsan \u00e9s \u00f6tletesen reag\u00e1lt a c\u00e9g.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-article-size-large-image wp-image-2283453\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/07\/neveto-755x503.jpg\" alt=\"\" width=\"755\" height=\"503\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/07\/neveto-755x503.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/07\/neveto-525x350.jpg 525w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/07\/neveto.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><br \/>\n<span style=\"font-size: 14px\">A Lild a nap h\u00edr\u00e9t kiss\u00e9 parodiz\u00e1lva csin\u00e1lt sikeres posztot &#8211; Fot\u00f3: Getty Images<\/span><\/p>\n<p>Sokan egyenesen valamilyen d\u00edjat k\u00f6veteltek a kreat\u00edv csapatnak. <strong>T\u00f6bb hozz\u00e1sz\u00f3l\u00f3 fizet\u00e9semel\u00e9st javasolt a marketingeseknek<\/strong>, m\u00e1sok szerint a bejegyz\u00e9s &#8222;zseni\u00e1lis&#8221;, &#8222;\u00f3ri\u00e1si&#8221; vagy &#8222;telital\u00e1lat&#8221; lett. Olyan v\u00e9lem\u00e9ny is akadt, amely szerint a fejvad\u00e1sz c\u00e9geknek m\u00e1r most \u00e9rdemes lenne lecsapniuk arra, aki kital\u00e1lta az \u00f6tletet.<\/p>\n<p>Persze nem minden komment sz\u00f3lt kiz\u00e1r\u00f3lag az \u00f6tletr\u0151l. T\u00f6bben is kihaszn\u00e1lt\u00e1k az alkalmat arra, hogy a Lidl Plus alkalmaz\u00e1s m\u0171k\u00f6d\u00e9s\u00e9t illess\u00e9k kritik\u00e1val.&nbsp;<\/p>\n<h2>Mi\u00e9rt fontos gyorsan reag\u00e1lni, f\u0151k\u00e9nt a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban?<\/h2>\n<p>A Lidl bejegyz\u00e9se j\u00f3 p\u00e9ld\u00e1ja annak, amit a szakm\u00e1ban <strong>real-time marketingnek neveznek<\/strong>. Ennek l\u00e9nyege, hogy egy v\u00e1llalat nem napokkal vagy hetekkel k\u00e9s\u0151bb reag\u00e1l egy aktu\u00e1lis esem\u00e9nyre, <strong>hanem akkor, amikor arr\u00f3l m\u00e9g mindenki besz\u00e9l.<\/strong><\/p>\n<p>A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban az id\u0151z\u00edt\u00e9s sokszor legal\u00e1bb annyira fontos, mint maga az \u00f6tlet. Egy j\u00f3l eltal\u00e1lt, gyors reakci\u00f3 j\u00f3val nagyobb el\u00e9r\u00e9st \u00e9rhet el, mint egy hagyom\u00e1nyos rekl\u00e1mkamp\u00e1ny, hiszen a felhaszn\u00e1l\u00f3k maguk kezdik megosztani, kommentelni \u00e9s tov\u00e1bbk\u00fcldeni a tartalmat.<\/p>\n<h2>Az IKEA h\u00fazott hasonl\u00f3an nagyot p\u00e1r h\u00f3napja<\/h2>\n<p>Term\u00e9szetesen m\u00e1s ismert m\u00e1rk\u00e1k is \u00e9lnek a real-time marketing lehet\u0151s\u00e9g\u00e9vel. Id\u00e9n febru\u00e1rban az IKEA Hongkong is nagy sikert aratott, amikor vill\u00e1mgyorsan kapcsol\u00f3dott be a <strong>Punch nev\u0171 jap\u00e1n mak\u00e1k\u00f3 t\u00f6rt\u00e9net\u00e9hez.<\/strong><\/p>\n<p>A kismajom <strong>azut\u00e1n lett vil\u00e1gszerte ismert<\/strong>, hogy a gondoz\u00f3i egy IKEA-s <strong>pl\u00fcss orangut\u00e1nt<\/strong> adtak neki vigasztal\u00e1sk\u00e9nt, amelyet mindenhov\u00e1 mag\u00e1val cipelt.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DU0WSOUk_yJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">A bejegyz\u00e9s megtekint\u00e9se az Instagramon<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/DU0WSOUk_yJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">IKEA Hong Kong (@ikeahongkong) \u00e1ltal megosztott bejegyz\u00e9s<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\nA meghat\u00f3 k\u00e9pek bej\u00e1rt\u00e1k az internetet, az IKEA pedig szinte azonnal <strong><a href=\"https:\/\/www.creativebloq.com\/design\/advertising\/ikea-just-had-an-adorable-response-to-the-viral-lonely-monkey-meme?utm_source=chatgpt.com\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">elk\u00e9sz\u00edtette<\/a><\/strong> saj\u00e1t kreat\u00edvj\u00e1t ugyanazzal a pl\u00fcssfigur\u00e1val, no meg persze egy m\u00e1sikkal. A marketinges szakma ezt is a j\u00f3l id\u0151z\u00edtett real-time marketing egyik iskolap\u00e9ld\u00e1jak\u00e9nt emlegette akkor.&nbsp;<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/klima-ventilator-alvas-hoseg\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2026\/06\/ventilator-meleg-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/klima-ventilator-alvas-hoseg\/\" >K\u00e1ros az alv\u00e1s bekapcsolt ventil\u00e1torral vagy l\u00e9gkondicion\u00e1l\u00f3val? El\u0151ny\u00f6k \u00e9s h\u00e1tr\u00e1nyok<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/klima-ventilator-alvas-hoseg\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>R\u00f6vid id\u0151n bel\u00fcl csattan\u00f3san, kell\u0151 humorral reag\u00e1lt a Lidl Magyarorsz\u00e1g a keddi nap minden bizonnyal legt\u00f6bbet emlegetett esem\u00e9ny\u00e9re. \u00dagy n\u00e9z ki, ez m\u00e9g egy j\u00f3l id\u0151z\u00edtett kamp\u00e1nyn\u00e1l is t\u00f6bb emberhez juthatott el. <\/p>\n","protected":false},"author":8,"featured_media":2283453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[2538,422,15784,18440],"class_list":["post-2283449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-hir","tag-humor","tag-lidl-magyarorszag","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2283449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2283449"}],"version-history":[{"count":10,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2283449\/revisions"}],"predecessor-version":[{"id":2283460,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2283449\/revisions\/2283460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2283453"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2283449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2283449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2283449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}