{"id":2271951,"date":"2025-11-03T15:19:18","date_gmt":"2025-11-03T14:19:18","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2271951"},"modified":"2025-11-03T15:19:18","modified_gmt":"2025-11-03T14:19:18","slug":"pepsi-logocsere-valtas-25-ev","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/pepsi-logocsere-valtas-25-ev\/","title":{"rendered":"25 \u00e9v ut\u00e1n log\u00f3t cser\u00e9l a vil\u00e1g egyik legnagyobb \u00fcd\u00edt\u0151gy\u00e1rt\u00f3ja"},"content":{"rendered":"

A PepsiCo negyedsz\u00e1zad ut\u00e1n \u00fajra friss\u00edti v\u00e1llalati log\u00f3j\u00e1t<\/strong>, amely a glob\u00e1lis arculat meg\u00fajul\u00e1s\u00e1nak k\u00f6zponti eleme lesz – \u00edrja Vil\u00e1ggazdas\u00e1g<\/a><\/strong>. A v\u00e1llalat c\u00e9lja, hogy a Pepsi n\u00e9v alatt fut\u00f3 m\u00e1rk\u00e1k<\/strong> jobban felismerhet\u0151v\u00e9 v\u00e1ljanak a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, hiszen a kutat\u00e1sok szerint a c\u00e9g ebben m\u00e9g lemarad\u00e1sban van.<\/p>\n

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\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tSzerel\u0151k el\u00e1rult\u00e1k, milyen m\u00e1rk\u00e1j\u00fa h\u00e1ztart\u00e1si g\u00e9peket nem \u00e9rdemes venni, mert gyorsan elromlanak<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n

A PepsiCo t\u00f6bb mint 500 ismert m\u00e1rk\u00e1t birtokol vil\u00e1gszerte \u2013 k\u00f6zt\u00fck a Pepsi Cola, Lay\u2019s chips, Lipton Ice Tea<\/strong> \u2013, \u00e9s t\u00f6bb mint 300 ezer munkav\u00e1llal\u00f3t foglalkoztat. Az \u00faj log\u00f3val a c\u00e9g nemcsak az arculatot friss\u00edti, hanem azt is c\u00e9lul t\u0171zte ki, hogy a Pepsi mint erny\u0151m\u00e1rka alatt jobban \u00f6sszekapcsolja a k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9keket a fogyaszt\u00f3k tudat\u00e1ban.<\/p>\n

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Fot\u00f3: Getty Images<\/span><\/figcaption><\/figure>\n
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A v\u00e1llalat a harmadik negyed\u00e9vben a v\u00e1rtn\u00e1l jobb p\u00e9nz\u00fcgyi eredm\u00e9nyeket \u00e9rt el: bev\u00e9tele \u00e9s nyeres\u00e9ge is meghaladta az el\u0151rejelz\u00e9seket, noha az \u00e9rt\u00e9kes\u00edt\u00e9si volumen vil\u00e1gszinten cs\u00f6kkent. A PepsiCo meger\u0151s\u00edtette idei n\u00f6veked\u00e9si c\u00e9ljait, ad\u00f3zott eredm\u00e9nye 2,6 milli\u00e1rd doll\u00e1r lett.<\/p>\n

A v\u00e1llalat t\u00e1j\u00e9koztat\u00e1sa szerint az \u00faj, egys\u00e9ges vizu\u00e1lis arculat bevezet\u00e9se fokozatosan zajlik: el\u0151sz\u00f6r a c\u00e9g hivatalos weboldal\u00e1n \u00e9s k\u00f6z\u00f6ss\u00e9gi fel\u00fcletein jelenik meg<\/strong>. Az \u00faj log\u00f3 fokozatosan jelenik meg a k\u00fcl\u00f6nb\u00f6z\u0151 piacokon is: a fogyaszt\u00f3k hamarosan az ital- \u00e9s \u00e9lelmiszer-csomagol\u00e1sokon, valamint a v\u00e1llalat munkav\u00e1llal\u00f3inak munkahelyein is tal\u00e1lkozhatnak vele.<\/p>\n

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\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tSzerel\u0151k el\u00e1rult\u00e1k, milyen m\u00e1rk\u00e1j\u00fa h\u00e1ztart\u00e1si g\u00e9peket nem \u00e9rdemes venni, mert gyorsan elromlanak<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Utolj\u00e1ra negyedsz\u00e1zada v\u00e1ltott log\u00f3t az az \u00fcd\u00edt\u0151ital m\u00e1rka, amelynek k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kei a magyar boltok polcair\u00f3l sem hi\u00e1nyoznak. <\/p>\n","protected":false},"author":8,"featured_media":2271958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[16485,6043,14046,4933],"class_list":["post-2271951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-arculatvaltas","tag-chips","tag-pepsico","tag-uditoital"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2271951"}],"version-history":[{"count":5,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271951\/revisions"}],"predecessor-version":[{"id":2271960,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271951\/revisions\/2271960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2271958"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2271951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2271951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2271951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}