{"id":2271458,"date":"2025-10-23T10:33:03","date_gmt":"2025-10-23T08:33:03","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2271458"},"modified":"2025-10-21T18:07:16","modified_gmt":"2025-10-21T16:07:16","slug":"alvas-ikea-agy-telefon-kampany","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/alvas-ikea-agy-telefon-kampany\/","title":{"rendered":"Az IKEA k\u00e9sz\u00edtett egy apr\u00f3 \u00e1gyat a mobilodnak"},"content":{"rendered":"<p>Sokak sz\u00e1m\u00e1ra neh\u00e9z a helyes alv\u00e1sritmus fenntart\u00e1sa: nagy szerepet j\u00e1tszanak ebben az okostelefonok \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, hiszen ezek folyamatos el\u00e9rhet\u0151s\u00e9ge \u00e1lland\u00f3 g\u00f6rget\u00e9sre k\u00e9szteti a felhaszn\u00e1l\u00f3kat. Az <strong>IKEA<\/strong> \u00faj term\u00e9ke erre h\u00edvja fel a figyelmet: amikor lefeksz\u00fcnk aludni, tegy\u00fck okostelefonunkat is a saj\u00e1t \u00e1gy\u00e1ba!<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/oraatallitas-2025-teli-idoszamitas\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/10\/GettyImages-1752128985_11zon-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/oraatallitas-2025-teli-idoszamitas\/\" >Ma este kell \u00e1t\u00e1ll\u00edtani az \u00f3r\u00e1kat? Mikor t\u00e9r\u00fcnk \u00e1t a t\u00e9li id\u0151sz\u00e1m\u00edt\u00e1sra 2025-ben?<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/oraatallitas-2025-teli-idoszamitas\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<h2>Tedd \u00e1gyba a telefonod!<\/h2>\n<p>Az IKEA <strong>Phone Sleep Collection<\/strong> nev\u0171 kollekci\u00f3 az <strong>Egyes\u00fclt Arab Em\u00edrs\u00e9gekben<\/strong> deb\u00fct\u00e1lt, \u00e9s c\u00e9lja, hogy seg\u00edtsen a v\u00e1s\u00e1rl\u00f3knak cs\u00f6kkenteni a lefekv\u00e9s el\u0151tti k\u00e9perny\u0151haszn\u00e1latot. A kis\u00e1gyak az <a href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-karacsony-gustaf-westman-unnepi-kollekcio\/\" target=\"_blank\" rel=\"noopener\">IKEA<\/a> ikonikus st\u00edlus\u00e1ban k\u00e9sz\u00fcltek, de be\u00e9p\u00edtett <strong>NFC-technol\u00f3gi\u00e1val<\/strong> is rendelkeznek, amely egy egyhetes esti &#8222;digit\u00e1lis detox&#8221; kih\u00edv\u00e1sban ny\u00fajt seg\u00edts\u00e9get.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"Phone Sleep Collection\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RfR7cKA9OSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>A koncepci\u00f3 egyszer\u0171: aki legal\u00e1bb <strong>750 dirhamot (kb. 70 ezer forintot)<\/strong> k\u00f6lt az \u00e1ruh\u00e1zban, \u00e9s ebb\u0151l legal\u00e1bb egy term\u00e9k az IKEA &#8222;Complete Sleep&#8221; <a href=\"https:\/\/www.startlap.hu\/vasarlas\/parna-alvas-idealis-tippek-szakerto-tanacs\/\" target=\"_blank\" rel=\"noopener\">alv\u00e1shoz<\/a> kapcsol\u00f3d\u00f3 kollekci\u00f3j\u00e1b\u00f3l sz\u00e1rmazik, aj\u00e1nd\u00e9kba kap egy mini telefontart\u00f3 \u00e1gyat. A vev\u0151k az IKEA orsz\u00e1gos alkalmaz\u00e1s\u00e1n kereszt\u00fcl teljes\u00edthetik a kapcsol\u00f3d\u00f3 esti digit\u00e1lis detox-programot:<\/p>\n<blockquote class=\"article__extraTxt\"><p>ha a telefont h\u00e9t egym\u00e1st k\u00f6vet\u0151 \u00e9jszak\u00e1n \u00e1t, legal\u00e1bb h\u00e9t \u00f3r\u00e1ra lefektetik a mini\u00e1gyba, <strong>100 dirhamos (10 ezer forintos)<\/strong> v\u00e1s\u00e1rl\u00e1si kupont kapnak jutalmul.<\/p><\/blockquote>\n<p>Az IKEA c\u00e9lja, hogy a kamp\u00e1ny seg\u00edtsen az embereknek tudatosabban kezelni az alv\u00e1sciklusukat \u00e9s az eszk\u00f6zhaszn\u00e1latukat. <strong>Carla Klumpenaar<\/strong>, az IKEA em\u00edrs\u00e9gek-beli marketing- \u00e9s designigazgat\u00f3ja szerint<\/p>\n<blockquote><p>az alv\u00e1s az egyik legfontosabb r\u00e9sze az \u00e9let\u00fcnkben, m\u00e9gis a legelhanyagoltabb. A telefonok sokszor h\u00edvatlan vend\u00e9gek a h\u00e1l\u00f3szob\u00e1ban, \u00e9s megzavarj\u00e1k a pihen\u00e9st. A Phone Sleep Collection ezt a kih\u00edv\u00e1st j\u00e1t\u00e9kos wellness-rutinn\u00e1 alak\u00edtja, hogy az emberek visszaszerezz\u00e9k az \u00e9jszak\u00e1ikat \u00e9s kipihenten \u00e9bredjenek.<\/p><\/blockquote>\n<p>A kollekci\u00f3 egyben az IKEA 2025-\u00f6s <strong>Sleep Report<\/strong> eredm\u00e9nyeire is reflekt\u00e1l, amely szerint az <strong>Egyes\u00fclt Arab Em\u00edrs\u00e9gek 68 pontot \u00e9rt el a 100-b\u00f3l az alv\u00e1si szok\u00e1sok ter\u00e9n<\/strong> \u2013 ez a glob\u00e1lis \u00e1tlagn\u00e1l jobb, de m\u00e9g mindig van hova fejl\u0151dni.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Magyarorsz\u00e1g ezzel szemben 59 pontot \u00e9rt el.<\/p><\/blockquote>\n<p>A legjobb eredm\u00e9nyt <strong>K\u00edna<\/strong> \u00e9rte el 74 ponttal, a list\u00e1t pedig <strong>Norv\u00e9gia<\/strong> z\u00e1rja 56-al.<\/p>\n<p>A kamp\u00e1ny kreat\u00edv megval\u00f3s\u00edt\u00e1s\u00e1t a <strong>Memac Ogilvy<\/strong> \u00fcgyn\u00f6ks\u00e9g k\u00e9sz\u00edtette. <strong>Gautam Wadher<\/strong> kreat\u00edv igazgat\u00f3 \u00edgy fogalmazott:<\/p>\n<blockquote><p>az egyik legnagyobb akad\u00e1lya a j\u00f3 alv\u00e1snak nem a zaj vagy a stressz, hanem a telefonunk. Ezen akartunk v\u00e1ltoztatni egy kis humorral \u00e9s sok szeretettel.<\/p><\/blockquote>\n<p>T\u00e1rsa, <strong>Moemen Metwally<\/strong> hozz\u00e1tette: &#8222;a gy\u0171jthet\u0151 j\u00e1t\u00e9kok renesz\u00e1nsz\u00e1t \u00e9lj\u00fck \u2013 ez\u00e9rt mi egy olyan j\u00e1t\u00e9kot alkottunk, ami val\u00f3di \u00e9rt\u00e9ket k\u00e9pvisel: seg\u00edt az embereknek aludni.&#8221;<\/p>\n<p>via <a href=\"https:\/\/community.designtaxi.com\/topic\/18646-ikea-puts-late-night-screen-time-to-bed-with-miniature-sleep-collection-for-phones\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">DesignTaxi<\/a><\/p>\n<p><em>Bor\u00edt\u00f3k\u00e9p forr\u00e1sa: Getty Images<\/em><\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/szonyeg-alatti-futopanel-padlofutes-meleg-lakas-tel\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/10\/padlofutes-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/szonyeg-alatti-futopanel-padlofutes-meleg-lakas-tel\/\" >Sokan kezdik lecser\u00e9lni a padl\u00f3f\u0171t\u00e9st: \u00faj, olcs\u00f3bb trend h\u00f3d\u00edtja meg az eur\u00f3pai h\u00e1ztart\u00e1sokat<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/szonyeg-alatti-futopanel-padlofutes-meleg-lakas-tel\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Az okostelefonok nehez\u00edtik az alv\u00e1st: egyszer\u0171en nem tudjuk letenni a k\u00fcty\u00fcket. Az IKEA erre h\u00edvja fel a figyelmet: mostant\u00f3l telefonodat is \u00e1gyba teheted &#8211; a saj\u00e1tj\u00e1ba! <\/p>\n","protected":false},"author":63,"featured_media":2271470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[1201,1313,1353,4065],"class_list":["post-2271458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-agy","tag-alvas","tag-ikea","tag-okostelefon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2271458"}],"version-history":[{"count":5,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271458\/revisions"}],"predecessor-version":[{"id":2271471,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2271458\/revisions\/2271471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2271470"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2271458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2271458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2271458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}