{"id":2269698,"date":"2025-09-22T20:03:38","date_gmt":"2025-09-22T18:03:38","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2269698"},"modified":"2025-09-22T19:16:59","modified_gmt":"2025-09-22T17:16:59","slug":"fa-szappan-gyartas-vege","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/fa-szappan-gyartas-vege\/","title":{"rendered":"Egy korszak v\u00e9ge: 69 \u00e9v ut\u00e1n v\u00e9gleg elt\u0171nt a boltokb\u00f3l a magyarok ikonikus kedvence"},"content":{"rendered":"<p>A Fa szappan, amely 1954 \u00f3ta volt a n\u00e9met h\u00e1ztart\u00e1sok \u00e1lland\u00f3 kell\u00e9ke, hivatalosan is b\u00facs\u00fazik. A Henkel meger\u0151s\u00edtette: k\u00f6zel h\u00e9t \u00e9vtized ut\u00e1n v\u00e9get \u00e9r a gy\u00e1rt\u00e1s. A d\u00f6nt\u00e9s sokakat meglepett, hiszen a sz\u00ednes, kerek szappandarab sokunk gyerekkor\u00e1t v\u00e9gigk\u00eds\u00e9rte \u2013 \u00edrja a <a href=\"https:\/\/www.chip.de\/news\/supermaerkte-lebensmittel\/jeder-kennt-sie-beliebte-markenseife-verschwindet-nach-69-jahren-aus-supermarkt_2fd9a55f-679d-4c71-a8e5-5487c139b612.html?x-bf-placeholder=true\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">Chip<\/a>.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kenyerpirito-haztartasi-gep-konnektor-aram-lakastuz\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/05\/lakastuz_11zon-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kenyerpirito-haztartasi-gep-konnektor-aram-lakastuz\/\" >Ezt a h\u00e1ztart\u00e1si g\u00e9pet mindig h\u00fazd ki haszn\u00e1lat ut\u00e1n &#8211; alattomosan okozhat lak\u00e1st\u00fczet<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kenyerpirito-haztartasi-gep-konnektor-aram-lakastuz\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<h2>Mi\u00e9rt t\u0171nt el a Fa szappan?<\/h2>\n<p>A h\u00e1tt\u00e9rben egy \u00e1tfog\u00f3 strat\u00e9giai \u00e1talak\u00edt\u00e1s \u00e1ll. A Henkel a j\u00f6v\u0151ben a nagyobb n\u00f6veked\u00e9st hoz\u00f3 term\u00e9kekre \u2013 p\u00e9ld\u00e1ul tusf\u00fcrd\u0151kre \u00e9s dezodorokra \u2013 koncentr\u00e1l. A <a href=\"https:\/\/www.startlap.hu\/vasarlas\/szappan-auto-trukkok-kocsi-szagok-para\/\" target=\"_blank\" rel=\"noopener\">szappan<\/a> viszont nem r\u00e9sze t\u00f6bb\u00e9 a portf\u00f3li\u00f3nak.<strong> 2025 elej\u00e9n az utols\u00f3 k\u00e9szleteket is ki\u00e1rus\u00edtott\u00e1k, az\u00f3ta a term\u00e9k sem N\u00e9metorsz\u00e1gban, sem m\u00e1s orsz\u00e1gokban nem kaphat\u00f3.<\/strong><\/p>\n<figure id=\"attachment_2269699\" aria-describedby=\"caption-attachment-2269699\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2269699\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/szappan-2-755x503.jpg\" alt=\"Szappannal kezet mos\u00f3 n\u0151i k\u00e9z\" width=\"755\" height=\"503\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/szappan-2-755x503.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/szappan-2-1536x1024.jpg 1536w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/szappan-2-2048x1365.jpg 2048w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/09\/szappan-2-525x350.jpg 525w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2269699\" class=\"wp-caption-text\">Fot\u00f3: Getty Images<\/figcaption><\/figure>\n<p>A folyamat m\u00e1r 2022-ben elkezd\u0151d\u00f6tt, amikor a Henkel \u00f6sszevonta a mos\u00f3szerek \u00e9s test\u00e1pol\u00e1si cikkek \u00fczlet\u00e1g\u00e1t. 2025-ben pedig \u00faj arculattal indult a Fa m\u00e1rka \u2013 a polcokat az\u00f3ta szinte teljesen \u00e1tvett\u00e9k a tusf\u00fcrd\u0151k \u00e9s dezodorok.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"UNPACKING SOAPS \u2665\ufe0f LUX SOAP\ud83d\udc9aFA SOAP\ud83d\udc99 CAMAY SOAP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UNjD5DzMF6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>T\u00f6bb volt, mint szappan<\/h2>\n<p>A Fa szappan t\u00f6bbet jelentett puszta tiszt\u00e1lkod\u00f3szern\u00e9l. A Henkel le\u00e1nyv\u00e1llalata, a Dreiring eredetileg \u201e\u00faj st\u00edlus\u00fa finomszappank\u00e9nt\u201d dobta piacra, majd a \u201960-as \u00e9vekben rekl\u00e1mkamp\u00e1nyai ut\u00e1n m\u00e1r igazi kultusz \u00f6vezte.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A frissess\u00e9g, szabads\u00e1g \u00e9s k\u00f6nnyeds\u00e9g szimb\u00f3lum\u00e1v\u00e1 v\u00e1lt, a keletn\u00e9met v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben pedig k\u00fcl\u00f6n\u00f6sen v\u00e1gyott term\u00e9knek sz\u00e1m\u00edtott, a nyugati \u00e9letst\u00edlus egyik jelk\u00e9p\u00e9nek.<\/p><\/blockquote>\n<p>A Fa szappan elt\u0171n\u00e9s\u00e9vel egy korszak z\u00e1rul le. Aki szeretne meg\u0151rizni egy darabot a m\u00faltb\u00f3l, m\u00e1r csak a megmaradt online k\u00e9szletek k\u00f6z\u00f6tt keresg\u00e9lhet. A Henkel szerint a szappan visszat\u00e9r\u00e9se nem szerepel a tervek k\u00f6z\u00f6tt.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/zuhanyzas-mosas-bojler-homerseklet-hideg-rezsi\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/06\/zuhany-no-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/zuhanyzas-mosas-bojler-homerseklet-hideg-rezsi\/\" >Zuhanyz\u00e1s k\u00f6zben a mos\u00f3g\u00e9p is dolgozik? Azonnal hagyj fel ezzel a gyakorlattal!<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/zuhanyzas-mosas-bojler-homerseklet-hideg-rezsi\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Egy korszak \u00e9r v\u00e9get: a Henkel le\u00e1ll\u00edtja a kultikus Fa szappan gy\u00e1rt\u00e1s\u00e1t, amely gener\u00e1ci\u00f3k gyerekkor\u00e1t k\u00eds\u00e9rte v\u00e9gig.<\/p>\n","protected":false},"author":64,"featured_media":2269699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[8949,4294,12433],"class_list":["post-2269698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-henkel","tag-megszunes","tag-szappan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2269698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2269698"}],"version-history":[{"count":8,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2269698\/revisions"}],"predecessor-version":[{"id":2269719,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2269698\/revisions\/2269719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2269699"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2269698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2269698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2269698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}