{"id":2259259,"date":"2025-03-13T05:33:40","date_gmt":"2025-03-13T04:33:40","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2259259"},"modified":"2025-03-13T08:27:50","modified_gmt":"2025-03-13T07:27:50","slug":"visszater-a-meltan-legendas-magyar-udito","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/visszater-a-meltan-legendas-magyar-udito\/","title":{"rendered":"Visszat\u00e9r a m\u00e9lt\u00e1n legend\u00e1s magyar \u00fcd\u00edt\u0151"},"content":{"rendered":"<p>Ikonikus \u00fcd\u00edt\u0151 t\u00e9r vissza: \u00fajra kaphat\u00f3 lesz a Traubisoda &#8211; \u00edrja a <strong><a href=\"https:\/\/www.hirstart.hu\/site\/relocate.php?rssid=33&amp;rsspid=3&amp;ctype=rss&amp;id=36526166&amp;chk=e4b5b5ffefc676fb7b60adc4a2d6e8d7&amp;url=https%3A%2F%2Fwww.penzcentrum.hu%2Fvasarlas%2F20250312%2Flegendas-marka-ter-vissza-a-magyar-boltok-polcaira-megvesztek-erte-a-vasarlok-a-70-es-80-as-evekben-1175938\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e9nzcentrum<\/a><\/strong>.<\/p>\n<p>A&nbsp; hetvenes \u00e9s nyolcvanas \u00e9vek egyik legismertebb magyar \u00fcd\u00edt\u0151je \u00fajra megjelenik a boltokban, miut\u00e1n a M\u00e1rka \u00dcd\u00edt\u0151gy\u00e1rt\u00f3 Kft. hossz\u00fa t\u00e1v\u00fa meg\u00e1llapod\u00e1st k\u00f6t\u00f6tt a gy\u00e1rt\u00e1s \u00e9s forgalmaz\u00e1s jogaira.<\/p>\n<p>A teljes m\u00e9rt\u00e9kben magyar tulajdonban l\u00e9v\u0151 c\u00e9g az ut\u00f3bbi \u00e9vekben jelent\u0151s fejl\u0151d\u00e9sen ment kereszt\u00fcl, n\u00e9gy \u00faj gy\u00e1rt\u00f3sort ind\u00edtott el, ezzel kapacit\u00e1s\u00e1t k\u00f6zel t\u00edzszeres\u00e9re n\u00f6velte, \u00e9s <strong>\u00e9vente 290 milli\u00f3 palack \u00fcd\u00edt\u0151t \u00e1ll\u00edt el\u0151.<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"914\" height=\"731\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/GANyWmbWW6U\"><\/iframe>&nbsp;<\/p>\n<p>A Traubisoda \u00fajb\u00f3li bevezet\u00e9se nemcsak a nosztalgia jegy\u00e9ben t\u00f6rt\u00e9nik, hanem komoly \u00fczleti potenci\u00e1lt is jelent, mivel a M\u00e1rka a hazai piac mellett a <strong>szomsz\u00e9dos orsz\u00e1gokban is forgalmazn\u00e1 a term\u00e9ket.<\/strong><\/p>\n<p>A fokoz\u00f3d\u00f3 versenyhelyzetben ugyanakkor k\u00e9rd\u00e9ses, hogy a Traubisoda mennyire tudja meg\u0151rizni n\u00e9pszer\u0171s\u00e9g\u00e9t a k\u00edn\u00e1latot is meghat\u00e1roz\u00f3 nemzetk\u00f6zi szerepl\u0151kkel szemben.<\/p>\n<p>Magyarorsz\u00e1gon el\u0151sz\u00f6r Traubit a <strong>Badacsonyi \u00c1llami Gazdas\u00e1g kezdett gy\u00e1rtani 1971-ben<\/strong>, csemegesz\u0151l\u0151 lev\u00e9b\u0151l, osztr\u00e1k licence alapj\u00e1n. A Lenz Moser c\u00e9ggel az els\u0151 k\u00f6rben 5 \u00e9vre k\u00f6t\u00f6ttek szerz\u0151d\u00e9st. Ez\u00e9rt a szomsz\u00e9dos orsz\u00e1g v\u00e1llalata biztos\u00edtotta az arom\u00e1t \u00e9s az el\u0151\u00e1ll\u00edt\u00e1shoz kapcsol\u00f3d\u00f3 folyamatok t\u00e1mogat\u00e1s\u00e1t is.<\/p>\n<p>K\u00fcl\u00f6n \u00e9rdekess\u00e9g, hogy a gy\u00e1rt\u00f3sor nagy r\u00e9sze sem volt magyar, a palackoz\u00e1st olasz g\u00e9pek v\u00e9gezt\u00e9k t\u00f6bbnyire.<\/p>\n<p>A f\u00e1ma \u00fagy tartja, hogy a magyar \u00e1llami v\u00e1llalat annak idej\u00e9n barter \u00fczlet keret\u00e9ben l\u00e9pett partneri viszonyra az osztr\u00e1kokkal, vagyis borban fizettek a c\u00e9gnek.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/fanta-osszetetel-elteres-nebih\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2024\/07\/fanta-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/fanta-osszetetel-elteres-nebih\/\" >T\u00e9nyleg m\u00e1s van az \u00fcd\u00edt\u0151kben k\u00fclf\u00f6ld\u00f6n, mint itthon<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/fanta-osszetetel-elteres-nebih\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A hetvenes-nyolcvanas \u00e9vek n\u00e9pszer\u0171 \u00fcd\u00edt\u0151je t\u00e9r sokadszorra vissza a magyar boltok polcaira. Rem\u00e9lj\u00fck mostani \u00fajj\u00e1sz\u00fclet\u00e9se kifejezetten tart\u00f3s lesz. <\/p>\n","protected":false},"author":8,"featured_media":2259262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[4274,8754,8753,3857],"class_list":["post-2259259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-legenda","tag-traubi","tag-traubisoda","tag-udito"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2259259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2259259"}],"version-history":[{"count":15,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2259259\/revisions"}],"predecessor-version":[{"id":2259276,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2259259\/revisions\/2259276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2259262"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2259259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2259259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2259259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}