{"id":2258240,"date":"2025-02-23T12:06:33","date_gmt":"2025-02-23T11:06:33","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2258240"},"modified":"2025-02-23T17:10:38","modified_gmt":"2025-02-23T16:10:38","slug":"benetton-uzlet-bezaras","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/benetton-uzlet-bezaras\/","title":{"rendered":"Sorra z\u00e1rja be \u00fczleteit a vil\u00e1g egyik legh\u00edresebb m\u00e1rk\u00e1ja"},"content":{"rendered":"<p>A kollekci\u00f3iban \u00e9s kamp\u00e1nyaiban m\u00e1r \u00e9vtizedekkel ezel\u0151t a soksz\u00edn\u0171s\u00e9get \u00e9s a fenntarthat\u00f3s\u00e1got k\u00e9pvisel\u0151 The United Colours of Benettont 1965-ben alap\u00edtotta az olasz Benetton csal\u00e1d n\u00e9gy tagja. Az olyan fontos \u00fcgyek ellen, mint az AIDS, a rasszizmus vagy a h\u00e1bor\u00fak ellen rendre felsz\u00f3lal\u00f3 m\u00e1rka a 80-as, 90-es \u00e9vekben rendk\u00edv\u00fcli n\u00e9pszer\u0171s\u00e9gnek \u00f6rvendett. A k\u00e9tezres \u00e9vekre er\u0151sen megkopott a m\u00e1rka ir\u00e1nti egykori im\u00e1dat, mostanra pedig olyan komoly p\u00e9nz\u00fcgyi neh\u00e9zs\u00e9geik ad\u00f3dtak, hogy mintegy 420 \u00fczlet bez\u00e1r\u00e1s\u00e1t rendelt\u00e9k el &#8211; \u00edrja a <strong><a href=\"https:\/\/timesofindia.indiatimes.com\/life-style\/fashion\/buzz\/popular-italian-clothing-brand-to-close-400-stores-worldwide-due-to-financial-crisis-and-leadership-struggles\/articleshow\/117975442.cms\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Times of India<\/a><\/strong>.<\/p>\n<p>A sz\u00ednes alapdarabjair\u00f3l t\u00e1volr\u00f3l felismerhet\u0151 kirakatokb\u00f3l m\u00e1r tavaly rengeteget bez\u00e1rtak, <strong>vil\u00e1gszerte 180 \u00fczletben h\u00fazt\u00e1k le a rol\u00f3t 2024-ben<\/strong>. Mivel az elad\u00e1sok javul\u00e1s\u00e1nak semmi jele,<\/p>\n<blockquote class=\"article__extraTxt\"><p>a Benetton bejelentette, hogy 2025 v\u00e9g\u00e9ig tov\u00e1bbi mintegy 420 \u00fczlet bez\u00e1r\u00e1s\u00e1t tervezik.<\/p><\/blockquote>\n<figure id=\"attachment_2258241\" aria-describedby=\"caption-attachment-2258241\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2258241\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/02\/080_HL_SLAPEYRERE_2185966-755x503.jpg\" alt=\"Benetton \u00fczlet\" width=\"755\" height=\"503\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/02\/080_HL_SLAPEYRERE_2185966-755x503.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/02\/080_HL_SLAPEYRERE_2185966-526x350.jpg 526w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/02\/080_HL_SLAPEYRERE_2185966.jpg 1024w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2258241\" class=\"wp-caption-text\">Fot\u00f3: AFP<\/figcaption><\/figure>\n<p>A <strong><a href=\"https:\/\/www.startlap.hu\/vasarlas\/torok-ruhabolt-koton-koki-uzlet\/\" target=\"_blank\" rel=\"noopener noreferrer\">ruham\u00e1rka<\/a><\/strong>, amely forradalminak bizonyult t\u00e1rsadalmi c\u00e9lokat szolg\u00e1l\u00f3 rekl\u00e1mkamp\u00e1nyaival, a 2000-es \u00e9vekben<strong> a fogyaszt\u00f3i szok\u00e1sok v\u00e1ltoz\u00e1s\u00e1val \u00e9s a fast fashion \u00fczletek felvir\u00e1gz\u00e1s\u00e1val nem tudott l\u00e9p\u00e9st tartani<\/strong>. Versenyt\u00e1rsaihoz k\u00e9pest magasabb \u00e1ron k\u00edn\u00e1lt min\u0151s\u00e9gi term\u00e9kei \u00e9s az elfogad\u00e1st hirdet\u0151 filoz\u00f3fia m\u00e1r nem volt el\u00e9g ahhoz, hogy becs\u00e1b\u00edtsa a vev\u0151ket. A Benetton gyors nemzetk\u00f6zi terjeszked\u00e9s\u00e9hez vezet\u0151 modell, vagyis a franchise-rendszer a 2000-es \u00e9vek k\u00f6zep\u00e9re m\u00e1r s\u00falyos tehernek bizonyult. Csak D\u00e9l-Olaszorsz\u00e1gban a v\u00e1llalat mintegy 30 milli\u00f3 eur\u00f3ra becs\u00fclt ad\u00f3ss\u00e1ggal k\u00fczd\u00f6tt.&nbsp;<\/p>\n<p>A helyzetet tov\u00e1bb rontotta, amikor<\/p>\n<blockquote class=\"article__extraTxt\"><p>a bels\u0151 vezet\u0151i csat\u00e1roz\u00e1sok p\u00e9nz\u00fcgyi h\u00e1bor\u00fav\u00e1 fajultak a t\u00e1rsalap\u00edt\u00f3 Luciano Benetton \u00e9s a vez\u00e9rigazgat\u00f3 Massimo Renon k\u00f6z\u00f6tt.<\/p><\/blockquote>\n<p>Mindketten egym\u00e1st v\u00e1dolt\u00e1k rossz gazd\u00e1lkod\u00e1ssal \u00e9s p\u00e9nz\u00fcgyi vissza\u00e9l\u00e9sekkel, ami <strong>100 milli\u00f3 eur\u00f3s lyukat hagyott<\/strong> maga ut\u00e1n. Ez a belharc tov\u00e1bb destabiliz\u00e1lta a v\u00e1llalatot, \u00e9s s\u00falyosb\u00edtotta p\u00e9nz\u00fcgyi gondjait.<\/p>\n<h2>Lehets\u00e9ges m\u00e9g a visszat\u00e9r\u00e9s a Benetton sz\u00e1m\u00e1ra?<\/h2>\n<p>A hatalmas kih\u00edv\u00e1sok ellen\u00e9re m\u00e9g mindig van egy kis es\u00e9ly arra, hogy a Benetton \u00fajra feltal\u00e1lja mag\u00e1t, \u00e9s kil\u00e1baljon a p\u00e9nz\u00fcgyi v\u00e1ls\u00e1gb\u00f3l &#8211; v\u00e9li a port\u00e1l. Ehhez azonban a m\u00e1rk\u00e1nak olyan szil\u00e1rd \u00fczleti modellt kell l\u00e9trehoznia, amely vonz\u00f3 a modern fogyaszt\u00f3k sz\u00e1m\u00e1ra. Ahhoz, hogy visszanyerje poz\u00edci\u00f3j\u00e1t a divatvil\u00e1gban, a Benettonnak \u00e1t kell alakulnia \u00e9s alkalmazkodnia kell a piaci ig\u00e9nyekhez, mik\u00f6zben meg kell \u0151riznie a befogad\u00e1s \u00e9s a fenntarthat\u00f3s\u00e1g \u00f6r\u00f6ks\u00e9g\u00e9t &#8211; \u00edrt\u00e1k.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/duna-plaza-felujitas-tervek-marina-city-setany-fejlesztes\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2025\/02\/plaza-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/duna-plaza-felujitas-tervek-marina-city-setany-fejlesztes\/\" >Bez\u00e1r Budapest els\u0151 modern pl\u00e1z\u00e1ja, hogy a hely\u00e9n valami eg\u00e9sz m\u00e1s fogadja majd a f\u0151v\u00e1rosiakat<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/duna-plaza-felujitas-tervek-marina-city-setany-fejlesztes\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Az ikonikus ruh\u00e1zati alapdarabjair\u00f3l ismert olasz Benetton vil\u00e1gszerte t\u00f6bb mint 400 \u00fczletet z\u00e1r be p\u00e9nz\u00fcgyi neh\u00e9zs\u00e9gek \u00e9s vezet\u0151i vit\u00e1k miatt.<\/p>\n","protected":false},"author":14,"featured_media":2258241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15859],"class_list":["post-2258240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-benetton"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2258240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2258240"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2258240\/revisions"}],"predecessor-version":[{"id":2258249,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2258240\/revisions\/2258249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2258241"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2258240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2258240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2258240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}