{"id":2255090,"date":"2024-12-11T16:01:00","date_gmt":"2024-12-11T15:01:00","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2255090"},"modified":"2024-12-11T16:01:00","modified_gmt":"2024-12-11T15:01:00","slug":"zalando-about-you-felvasarlas-europai-online-piacter","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/zalando-about-you-felvasarlas-europai-online-piacter\/","title":{"rendered":"Felv\u00e1s\u00e1rolta az About Yout a legnagyobb riv\u00e1lisa"},"content":{"rendered":"

A n\u00e9met Zalando<\/strong> felv\u00e1s\u00e1rolta az About You<\/strong> online piacteret, sz\u00e1mol be r\u00f3la a Forbes<\/a>. A v\u00e1llalat c\u00e9lja egy nagy, eur\u00f3pai e-kereskedelmi platform l\u00e9trehoz\u00e1sa.<\/p>\n

Nagyszab\u00e1s\u00fa tervek<\/h2>\n

A n\u00e9met Zalando bejelentette, hogy 1,1, milli\u00e1rd eur\u00f3\u00e9rt felv\u00e1s\u00e1rolja a riv\u00e1lis About You online piacteret. Az About You 2014-ben indult Hamburgban, \u00e9s 2019 \u00f3ta m\u0171k\u00f6dik Magyarorsz\u00e1gon is. A szint\u00e9n n\u00e9met alap\u00edt\u00e1s\u00fa Zalando online piact\u00e9r 2008 \u00f3ta van jelen, de a magyar piacra csak 2021-ben l\u00e9pett be.<\/p>\n

\"\"<\/a>
Fot\u00f3: Getty Images<\/figcaption><\/figure>\n

A k\u00e9t c\u00e9g k\u00f6z\u00fcl a Zalando a nagyobb: becs\u00fclt \u00e9rt\u00e9ke 8,96 milli\u00e1rd eur\u00f3 \u00e9s 15 ezer dolgoz\u00f3val rendelkezik. A tavalyi \u00e9vet 10,3 milli\u00e1rd eur\u00f3s bev\u00e9tellel z\u00e1rt\u00e1k. Az online piact\u00e9r a koronav\u00edrus-j\u00e1rv\u00e1ny miatti korl\u00e1toz\u00e1sok nagy nyertese volt, de az elm\u00falt \u00e9vben utol\u00e9rte a gazdas\u00e1gi lassul\u00e1s<\/strong>; emellett az olcs\u00f3 k\u00ednai platformok, p\u00e9ld\u00e1ul a Temu<\/a><\/strong> \u00e9s a Shein t\u00e9rnyer\u00e9se is probl\u00e9m\u00e1t jelent sz\u00e1mukra. Az About You felv\u00e1s\u00e1rl\u00e1sa egy hossz\u00fa t\u00e1v\u00fa terv r\u00e9sze: a c\u00e9g egy<\/p>\n

eg\u00e9sz Eur\u00f3p\u00e1ra kiterjed\u0151 e-kereskedelmi platformot szeretne l\u00e9trehozni,<\/p><\/blockquote>\n

\u00edrja a Forbes.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tRossz h\u00edr azoknak, akik a Temur\u00f3l rendeln\u00e9nek kar\u00e1csonyi aj\u00e1nd\u00e9kot<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Zalando bejelentette, hogy felv\u00e1s\u00e1rolja az About You n\u00e9pszer\u0171 online piacteret. A v\u00e1llalat c\u00e9lja egy eg\u00e9sz Eur\u00f3p\u00e1ra kiterjed\u0151 web\u00e1ruh\u00e1z l\u00e9trehoz\u00e1sa.<\/p>\n","protected":false},"author":63,"featured_media":2255094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[16348,8817,14634],"class_list":["post-2255090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-about-you","tag-webaruhaz","tag-zalando"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2255090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2255090"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2255090\/revisions"}],"predecessor-version":[{"id":2255110,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2255090\/revisions\/2255110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2255094"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2255090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2255090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2255090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}