{"id":2254035,"date":"2024-11-17T20:08:29","date_gmt":"2024-11-17T19:08:29","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2254035"},"modified":"2024-11-17T20:08:29","modified_gmt":"2024-11-17T19:08:29","slug":"mcdonalds-jarvany-marketing","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/mcdonalds-jarvany-marketing\/","title":{"rendered":"100 milli\u00f3 doll\u00e1rba ker\u00fcl a Mekinek a fert\u0151z\u0151 hamburger"},"content":{"rendered":"

A McDonald’s 100 milli\u00f3 doll\u00e1rt, vagyis k\u00f6zel 39 milli\u00e1rd forintot k\u00f6lt marketingre \u00e9s arra, hogy seg\u00edtsen azoknak a franchise partnereknek, akiket a legs\u00falyosabban \u00e9rintett a k\u00f6zelm\u00faltban kit\u00f6rt E. coli j\u00e1rv\u00e1ny, amely t\u00f6bb mint 100 embert beteg\u00edtett meg \u00e9s lerontotta az elad\u00e1sokat – \u00edrja a CNN<\/a>.<\/strong><\/p>\n

Az alkalmazottaknak kik\u00fcld\u00f6tt \u00edr\u00e1s, amely a CNN birtok\u00e1ba ker\u00fclt, azt \u00edrja, hogy az \u00f6sszegb\u0151l 35 milli\u00f3 doll\u00e1rt megy a marketingre \u00e9s 65 milli\u00f3 doll\u00e1rt fizetnek ki az \u00fczleteknek, amelyek vesztes\u00e9geket szenvedtek.<\/p>\n

\"\"
Fot\u00f3: AFP<\/figcaption><\/figure>\n

A l\u00e1togatotts\u00e1g \u00e9s az elad\u00e1sok okt\u00f3berben m\u00e9lyen bezuhantak,<\/p><\/blockquote>\n

miut\u00e1n kider\u00fclt, hogy a sajtos McRoyal elk\u00e9sz\u00edt\u00e9s\u00e9hez haszn\u00e1lt hagyma lehetett a j\u00e1rv\u00e1ny forr\u00e1sa, amelynek hal\u00e1los \u00e1ldozata<\/a><\/strong> is volt.<\/p>\n

Az E. coli fert\u0151z\u00e9sben t\u00f6bb mint 100 ember betegedett meg 14 \u00e1llamban, \u00e9s t\u00f6bb pert is ind\u00edtottak a l\u00e1nc ellen.<\/p><\/blockquote>\n

A McDonald’s<\/strong><\/a> (MCD) r\u00e9szv\u00e9nyei az elm\u00falt h\u00f3napban mintegy 7%-ot estek<\/strong>.<\/p>\n

A McDonald’s k\u00f6z\u00f6lte, hogy a legut\u00f3bbi vizsg\u00e1latok nem mutattak ki E. coli bakt\u00e9riumot az \u00e9telekben<\/strong>, \u00e9s a sz\u00f6vegben megjegyezt\u00e9k, hogy a szeletelt hagym\u00e1val t\u00f6lt\u00f6tt sajtos McRoyal burgerek orsz\u00e1gszerte visszaker\u00fcltek az \u00e9tlapokra.<\/p>\n

A j\u00e1rv\u00e1ny kit\u00f6r\u00e9se ut\u00e1n Chris Kempczinski vez\u00e9rigazgat\u00f3 egy besz\u00e9lget\u00e9sen azt mondta, hogy az \u00fczletl\u00e1nc k\u00e9sz mindent bevetni a v\u00e1s\u00e1rl\u00f3k visszaszerz\u00e9se \u00e9rdek\u00e9ben.<\/p>\n

Az \u00faj marketingkamp\u00e1ny keret\u00e9ben<\/p>\n

most a t\u00e9v\u00e9ben hirdetnek egy 10 darabos McNuggets-akci\u00f3t 1 doll\u00e1r\u00e9rt, valamint folytatj\u00e1k a sikeres 5 doll\u00e1ros \u00e9telakci\u00f3t is.<\/p><\/blockquote>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tNagy \u00faj\u00edt\u00e1s j\u00f6n a McDonald’s magyar \u00e9ttermeiben<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A McDonald’s 100 milli\u00f3 doll\u00e1rt k\u00f6lt arra, hogy megpr\u00f3b\u00e1lja elfeledtetni a vend\u00e9geivel hamburgerek okozta j\u00e1rv\u00e1nyt, amelynek hal\u00e1los \u00e1ldozata is volt.<\/p>\n","protected":false},"author":14,"featured_media":2254036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[18747,2333,14007],"class_list":["post-2254035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-e-coli","tag-hamburger","tag-mc-donalds"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2254035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2254035"}],"version-history":[{"count":2,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2254035\/revisions"}],"predecessor-version":[{"id":2254049,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2254035\/revisions\/2254049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2254036"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2254035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2254035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2254035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}