{"id":2253641,"date":"2024-11-09T16:03:13","date_gmt":"2024-11-09T15:03:13","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2253641"},"modified":"2024-11-08T23:46:00","modified_gmt":"2024-11-08T22:46:00","slug":"john-lewis-karacsonyi-reklam-kisfilm-meghato","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/john-lewis-karacsonyi-reklam-kisfilm-meghato\/","title":{"rendered":"Itt a John Lewis ikonikus kar\u00e1csonyi rekl\u00e1mfilmjeinek folytat\u00e1sa"},"content":{"rendered":"<p>Az <a href=\"https:\/\/www.startlap.hu\/utazas\/megvan-mennyibe-fog-kerulni-a-beutazasi-engedely-nagy-britanniaba\/\" target=\"_blank\" rel=\"noopener noreferrer\">Egyes\u00fclt Kir\u00e1lys\u00e1gban<\/a> mi sem jelzi jobban az \u00fcnnepi id\u0151szak kezdet\u00e9t, mint a <strong>John Lewis<\/strong> \u00fczletl\u00e1nc kar\u00e1csonyi rekl\u00e1mkamp\u00e1nya. Az ikonikus kisfilmek a kar\u00e1csony szellemis\u00e9g\u00e9t sug\u00e1rozz\u00e1k meghat\u00f3, elgondolkodtat\u00f3 t\u00f6rt\u00e9netekkel. Az idei hirdet\u00e9sek t\u00e9m\u00e1ja a John Lewis term\u00e9keinek szerepe a kar\u00e1csonyi aj\u00e1nd\u00e9koz\u00e1sban, sz\u00e1mol be r\u00f3la a <a href=\"https:\/\/community.designtaxi.com\/topic\/6101-john-lewis-inspires-thoughtful-holiday-gifting-in-heartfelt-second-chapter-of-festive-ad-trilogy\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Design Taxi<\/a>.<\/p>\n<h2>Tril\u00f3gia az aj\u00e1nd\u00e9kokr\u00f3l<\/h2>\n<p>A John Lewis id\u00e9n nem egy, hanem h\u00e1rom rekl\u00e1mfilmmel is k\u00e9sz\u00fclt az \u00fcnnepekre: egyel\u0151re a tril\u00f3gia els\u0151 k\u00e9t r\u00e9sz\u00e9t ismerhett\u00fck meg. A <strong>Saatchi &amp; Saatchi<\/strong> rekl\u00e1m\u00fcgyn\u00f6ks\u00e9g \u00e1ltal k\u00e9sz\u00edtett <em>Adj tudatosan<\/em> kamp\u00e1ny a megfontolt aj\u00e1nd\u00e9koz\u00e1st hirdeti. A sorozat nyit\u00f3 filmje, <em>Az ablak<\/em> a brit \u00fczletl\u00e1nc elm\u00falt sz\u00e1z \u00e9ve felett nosztalgi\u00e1zik: a klipben l\u00e1thatjuk, hogyan m\u0171k\u00f6d\u00f6tt a John Lewis a h\u00e1bor\u00fa alatt, a ny\u00fczsg\u0151 nyolcvanas \u00e9vekben \u00e9s a k\u00f6zelm\u00falt \u00e9vtizedeiben.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"John Lewis | The Window\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PYNEcHIutSU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>A tril\u00f3gia m\u00e1sodik r\u00e9sz\u00e9nek narr\u00e1tora a BAFTA-d\u00edjas sz\u00edn\u00e9szn\u0151, <strong>Samantha Morton<\/strong>: meghat\u00f3 monol\u00f3gban mes\u00e9li el egy jelent\u00e9ktelennek t\u0171n\u0151, kar\u00e1csonyra kapott pul\u00f3ver t\u00f6rt\u00e9net\u00e9t. A k\u00e9psorokat <strong>Bob Dylan<\/strong> <em>Make You Feel My Love<\/em> c\u00edm\u0171 dal\u00e1nak zongoraj\u00e1t\u00e9ka k\u00eds\u00e9ri. A film sor\u00e1n megtapasztalhatjuk, hogyan v\u00e1lhat egy j\u00f3l kiv\u00e1lasztott aj\u00e1nd\u00e9k az \u00e9let fontos pillanatainak k\u00eds\u00e9r\u0151j\u00e9v\u00e9.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"John Lewis | Gifting Campaign 2024 | Give Knowingly\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_I_EFcS6x9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>A kar\u00e1csonyi bev\u00e1s\u00e1rl\u00e1si cs\u00facsid\u0151szak m\u00e1r novemberben kezdet\u00e9t veszi, ez\u00e9rt az \u00fczletl\u00e1nc m\u00e1r ilyenkor sug\u00e1rozza \u00fcnnepi rekl\u00e1mkamp\u00e1ny\u00e1t. A John Lewis kar\u00e1csonyi hirdet\u00e9sei ikonikusnak sz\u00e1m\u00edtanak az Egyes\u00fclt Kir\u00e1lys\u00e1gban: minden \u00e9vben <strong>\u00e9rzelmes, sz\u00edvmelenget\u0151 t\u00f6rt\u00e9netekkel harangozz\u00e1k be az \u00fcnnepeket.<\/strong> A kisfilmek a szeretet, a t\u00f6r\u0151d\u00e9s \u00e9s az \u00f6sszetartoz\u00e1s t\u00e9m\u00e1it dolgozz\u00e1k fel, teh\u00e1t nemcsak az \u00fczletl\u00e1nc term\u00e9keit, hanem a kar\u00e1csonyi hangulatot is hirdetik. A kamp\u00e1nyok l\u00e1tv\u00e1nyvil\u00e1ga \u00e9s a gondosan v\u00e1lasztott zenei al\u00e1fest\u00e9s \u00e9vr\u0151l \u00e9vre nagy \u00e9rdekl\u0151d\u00e9st v\u00e1lt ki: sokan lelkesen v\u00e1rj\u00e1k az \u00fajabb vide\u00f3 megjelen\u00e9s\u00e9t.<\/p>\n<p>Az elm\u00falt \u00e9vekben t\u00f6bb remekm\u0171 is sz\u00fcletett a kar\u00e1csonyi kamp\u00e1ny sor\u00e1n. A legismertebb ezek k\u00f6z\u00fcl tal\u00e1n a 2013-as kisfilm, amit a <strong>Keane<\/strong> rockbanda <em>Somewhere Only We Know<\/em> c\u00edm\u0171 dala k\u00eds\u00e9r <strong>Lily Allen<\/strong> feldolgoz\u00e1s\u00e1ban.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"Lily Allen | Somewhere Only We Know (John Lewis Christmas Advert)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mer6X7nOY_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Szint\u00e9n ikonikus p\u00e9lda a 2017-es kisfilm, ami <strong>Moz<\/strong>, a bar\u00e1ts\u00e1gos sz\u00f6rnyeteg t\u00f6rt\u00e9net\u00e9t mes\u00e9li el.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"Watch the John Lewis Christmas ad 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sa5dzQhvbiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Ha m\u00e9g nem fakadtunk k\u00f6nnyre, \u00e9rdemes \u00e9vr\u0151l \u00e9vre v\u00e9gigb\u00f6ng\u00e9szni a rekl\u00e1mokat, melyek mindegyike egy-egy meghat\u00f3 \u00e9s felemel\u0151 t\u00f6rt\u00e9netet mes\u00e9l szeretetr\u0151l, bar\u00e1ts\u00e1gr\u00f3l \u00e9s a kar\u00e1csony szellemis\u00e9g\u00e9r\u0151l.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/lidl-auchan-fa-jatekkonyha-karacsony-akcio\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2024\/10\/jatekkonyha-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/lidl-auchan-fa-jatekkonyha-karacsony-akcio\/\" >Egy \u00e9v ut\u00e1n visszat\u00e9r a Lidl legend\u00e1s aj\u00e1nd\u00e9ka, de az Auchan is besz\u00e1llt a harcba<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/lidl-auchan-fa-jatekkonyha-karacsony-akcio\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A John Lewis brit \u00e1ruh\u00e1zl\u00e1nc kar\u00e1csonyi kisfilmjei minden \u00e9vben igazi k\u00f6z\u00f6ns\u00e9gkedvencek. Az idei rekl\u00e1m a kar\u00e1csonyi aj\u00e1nd\u00e9kok \u00e9lett\u00f6rt\u00e9net\u00e9t mes\u00e9li el.<\/p>\n","protected":false},"author":63,"featured_media":2243032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[12784,138,4211],"class_list":["post-2253641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-john-lewis","tag-karacsony","tag-reklamfilm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2253641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2253641"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2253641\/revisions"}],"predecessor-version":[{"id":2253702,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2253641\/revisions\/2253702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2243032"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2253641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2253641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2253641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}