{"id":2250591,"date":"2024-08-10T07:33:58","date_gmt":"2024-08-10T05:33:58","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2250591"},"modified":"2024-08-09T19:26:38","modified_gmt":"2024-08-09T17:26:38","slug":"retro-reklam-ikea-kanada","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/retro-reklam-ikea-kanada\/","title":{"rendered":"20 \u00e9ves, ikonikus rekl\u00e1mmal kamp\u00e1nyol az IKEA"},"content":{"rendered":"<p>H\u00fasz \u00e9vvel a bemutat\u00e1sa ut\u00e1n a kanadai IKEA \u00fajra m\u0171sorra t\u0171zi az ikonikus &#8222;Start the car&#8221; (Ind\u00edtsd a kocsit) c\u00edm\u0171 rekl\u00e1mj\u00e1t, <a href=\"https:\/\/designtaxi.com\/news\/427035\/IKEA-Re-Runs-Iconic-Ad-From-20-Years-Ago-Emphasizing-Timelessly-Low-Prices\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">\u00edrja a Design Taxi<\/a>. A kisfilm el\u0151sz\u00f6r 2004-ben jelent meg a kanadai t\u00e9v\u00e9kben, \u00e9s azonnal a popkult\u00fara r\u00e9sz\u00e9v\u00e9 v\u00e1lt. A r\u00e9gi formula id\u0151t\u00e1ll\u00f3: az \u00faj hirdet\u00e9ssel ism\u00e9t a b\u00fator\u00e1ruh\u00e1z alacsony \u00e1rait rekl\u00e1mozz\u00e1k.<\/p>\n<h2>Az \u00e1rak h\u00fasz \u00e9v eltelt\u00e9vel is verhetetlenek<\/h2>\n<p>Az eredeti rekl\u00e1m viccesen mutatja be, ahogy egy n\u0151 izgatottan s\u00fcrgeti f\u00e9rj\u00e9t, hogy ind\u00edtsa be az aut\u00f3t, miut\u00e1n egy rendk\u00edv\u00fcl kedvez\u0151 \u00e1r\u00fa term\u00e9ket v\u00e1s\u00e1roltak. A rekl\u00e1m szlogenje az\u00f3ta a rendk\u00edv\u00fcl el\u0151ny\u00f6s, kedvezm\u00e9nyes aj\u00e1nlatok szinonim\u00e1j\u00e1v\u00e1 v\u00e1lt Kanad\u00e1ban.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"IKEA - Start The Car\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NlWCLw75XnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Az IKEA most azzal a c\u00e9llal \u00e9leszti \u00fajra ezt a klasszikus rekl\u00e1mot, hogy hangs\u00falyozza <strong>hossz\u00fa t\u00e1v\u00fa elk\u00f6telezetts\u00e9g\u00e9t az el\u00e9rhet\u0151 \u00e1rak mellett.<\/strong> Az \u00fajraforgatott rekl\u00e1m j\u00falius 27. \u00e9s augusztus 11. k\u00f6z\u00f6tt lesz l\u00e1that\u00f3 az amerikai t\u00e9v\u00e9kben, m\u00edg az online verzi\u00f3 augusztus 31-ig lesz el\u00e9rhet\u0151.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A film \u00fczenete, hogy az IKEA tov\u00e1bbra is cs\u00f6kkenti \u00e1rait sz\u00e1mos n\u00e9pszer\u0171 term\u00e9k\u00e9n, \u00edgy biztos\u00edtva a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra kedvez\u0151 \u00e1rakat.<\/p><\/blockquote>\n<p>&#8222;<em>A Start the car kamp\u00e1ny a m\u00e1rk\u00e1nk l\u00e9legzetel\u00e1ll\u00edt\u00f3 aj\u00e1nlatainak szinonim\u00e1j\u00e1v\u00e1 v\u00e1lt<\/em>&#8221; \u2013 mondta a Design Taxi-nak <strong>Jonelle Ricketts<\/strong>, a kanadai IKEA marketingvezet\u0151je. &#8222;<em>Mik\u00f6zben tov\u00e1bbra is mer\u00e9sz l\u00e9p\u00e9seket tesz\u00fcnk az \u00e1rak cs\u00f6kkent\u00e9se \u00e9rdek\u00e9ben, \u00fagy gondoltuk, hogy ennek az ikonikus filmnek az \u00fajra\u00e9leszt\u00e9se a legjobb m\u00f3dja annak, hogy meger\u0151s\u00edts\u00fck a megfizethet\u0151s\u00e9g ir\u00e1nti elk\u00f6telezetts\u00e9g\u00fcnket, \u00e9s meg\u00fcnnepelj\u00fck a kamp\u00e1ny 20. \u00e9vfordul\u00f3j\u00e1t.<\/em>&#8221;<\/p>\n<p>Az eredeti rekl\u00e1m nemcsak Kanad\u00e1ban, hanem vil\u00e1gszerte is nagy sikert aratott, \u00e9s 2023-ban elnyerte a <em>21. sz\u00e1zad legjobb kanadai rekl\u00e1mja<\/em> c\u00edmet. Az IKEA rem\u00e9li, hogy ezzel a nosztalgikus hirdet\u00e9ssel siker\u00fcl ism\u00e9t felh\u00edvni a figyelmet kedvez\u0151 \u00e1raikra, \u00e9s tov\u00e1bb er\u0151s\u00edteni a m\u00e1rka \u00fczenet\u00e9t \u00e9s poz\u00edci\u00f3j\u00e1t az orsz\u00e1gban.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/bedeco-kakao-nutriversum-feherje\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2024\/08\/kakaopor-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/bedeco-kakao-nutriversum-feherje\/\" >Ilyen lesz a visszat\u00e9r\u0151 Bedeco kaka\u00f3: modern forma \u00e9s light verzi\u00f3<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/bedeco-kakao-nutriversum-feherje\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A h\u00fasz\u00e9ves rekl\u00e1m a popkult\u00fara r\u00e9sz\u00e9v\u00e9 v\u00e1lt Amerik\u00e1ban. Az IKEA most leporolja ikonikus kisfilmj\u00e9t, a m\u00e1ig verhetetlen \u00e1raikat hirdetve.<\/p>\n","protected":false},"author":63,"featured_media":2250594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[724,1353,4157],"class_list":["post-2250591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-hirdetes","tag-ikea","tag-retro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2250591"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250591\/revisions"}],"predecessor-version":[{"id":2250612,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250591\/revisions\/2250612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2250594"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2250591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2250591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2250591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}