{"id":2250502,"date":"2024-08-06T15:56:32","date_gmt":"2024-08-06T13:56:32","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2250502"},"modified":"2024-08-06T15:56:53","modified_gmt":"2024-08-06T13:56:53","slug":"kampany-meki-parizs-olimpia","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/kampany-meki-parizs-olimpia\/","title":{"rendered":"Az olimpia alatt k\u00fcl\u00f6nleges m\u00f3don v\u00e1rja a turist\u00e1kat a francia McDonald&#8217;s"},"content":{"rendered":"<p>Az <a href=\"https:\/\/www.startlap.hu\/utazas\/2024-olimpia-franciaorszag-jegy-utazas-szallas-hotel\/\" target=\"_blank\" rel=\"noopener noreferrer\">olimpiai<\/a> kamp\u00e1ny sokoldal\u00faan bontja le a nyelvi akad\u00e1lyokat. A marketing- akci\u00f3t a DDB Paris \u00fcgyn\u00f6ks\u00e9ggel egy\u00fcttm\u0171k\u00f6dve \u00e1lmodt\u00e1k meg. K\u00fclt\u00e9ri hirdet\u00e9sek \u00e9s digit\u00e1lis platformok mutatj\u00e1k be a helyi McDonald&#8217;s fogyaszt\u00e1si szok\u00e1sok humoros pillanatait, t\u00f6bb mint t\u00edz nyelven. Emellett egy mesters\u00e9ges intelligencia alap\u00fa eszk\u00f6z ford\u00edtja le a francia \u00e9tlapot t\u00f6bb nyelvre, megk\u00f6nny\u00edtve ezzel a turist\u00e1k sz\u00e1m\u00e1ra a rendel\u00e9st &#8211; <a href=\"https:\/\/community.designtaxi.com\/topic\/4427-mcdonalds-france-breaks-language-barriers-to-welcome-global-visitors-for-the-olympics-and-beyond\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">\u00edrja a Design Taxi<\/a>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; margin: 1px; max-width: 658px; min-width: 326px; padding: 0;\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-KgI9eJFOr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px;\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent;\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-KgI9eJFOr\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by McDonald&#8217;s France (@mcdonaldsfrance)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>&nbsp;<\/p>\n<p>A befogad\u00f3 l\u00e9gk\u00f6rt t\u00e9nyleg nagyon komolyan veszik, a francia mekis dolgoz\u00f3k p\u00e9ld\u00e1ul olyan egyenruh\u00e1t viselnek az olimpia idej\u00e9n, amelyen t\u00f6bb mint 26 nyelven a \u201eWelcome, as you are\u201d felirat szerepel. Ez nagyj\u00e1b\u00f3l annyit tesz: \u201e\u00dagy k\u00f6sz\u00f6nt\u00fcnk, ahogy vagy\u201d.<\/p>\n<figure id=\"attachment_76620\" aria-describedby=\"caption-attachment-76620\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-76620\" src=\"https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2024\/08\/parizs_meki-755x504.jpg\" alt=\"mcdonalds log\u00f3 P\u00e1rizsban\" width=\"755\" height=\"504\"><figcaption id=\"caption-attachment-76620\" class=\"wp-caption-text\">Fot\u00f3: Fiora Garenzi \/ AFP<\/figcaption><\/figure>\n<h2>Rekl\u00e1mfilm is k\u00e9sz\u00fclt<\/h2>\n<p>A kamp\u00e1ny egyik legfontosabb r\u00e9sze egy rekl\u00e1mfilm, amit Bradley &amp; Pablo rendezett, akik olyan zenei szt\u00e1rokkal dolgoztak egy\u00fctt, mint Rosalia, Harry Styles \u00e9s Dua Lipa. A rekl\u00e1m viccesen arra reflekt\u00e1l, ahogyan a k\u00fcl\u00f6nb\u00f6z\u0151 orsz\u00e1gokb\u00f3l \u00e9rkez\u0151 turist\u00e1k k\u00fcl\u00f6nb\u00f6z\u0151 helyi neveken keresik szeretett McDonald&#8217;s \u00e9tterm\u00fcket, p\u00e9ld\u00e1ul &#8222;Mickey D&#8217;s&#8221;, &#8222;Makudo&#8221; \u00e9s &#8222;Mecces&#8221; n\u00e9ven. A sztori egyik f\u0151szerepl\u0151je term\u00e9szetesen az ikonikus Big Mac:<\/p>\n<blockquote class=\"article__extraTxt\"><p>Csak akkor v\u00e1lik minden vil\u00e1goss\u00e1, amikor egy amerikai a Big Mac univerz\u00e1lis nev\u00e9t haszn\u00e1lja, \u00e9s ezt m\u00e1r mindannyian meg\u00e9rtik.<\/p><\/blockquote>\n<p>Ez az \u00faj rekl\u00e1m kamp\u00e1ny j\u00f3val t\u00f6bb, mint egy egyszer\u0171 marketingstrat\u00e9gia, azt is megmutatja, hogy a McDonald&#8217;s elk\u00f6telezett amellett, hogy kiszolg\u00e1lja a teljes, glob\u00e1lis k\u00f6z\u00f6ns\u00e9get.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"McDonald&#039;s - Welcome as you are\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6_rCWXA8SzE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2024\/08\/parizs_meki-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"\" ><\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A francia McDonald&#8217;s t\u00f6bbnyelv\u0171 kamp\u00e1nyt ind\u00edtott az olimpia idej\u00e9re, ezzel v\u00e1rja az orsz\u00e1gba l\u00e1togat\u00f3 k\u00fclf\u00f6ldi szurkol\u00f3kat.<\/p>\n","protected":false},"author":64,"featured_media":2250503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15526,361,1831,695],"class_list":["post-2250502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-big-mac","tag-franciaorszag","tag-mcdonalds","tag-olimpia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2250502"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250502\/revisions"}],"predecessor-version":[{"id":2250507,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250502\/revisions\/2250507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2250503"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2250502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2250502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2250502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}