{"id":2250336,"date":"2024-07-30T20:50:24","date_gmt":"2024-07-30T18:50:24","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2250336"},"modified":"2024-07-30T20:51:16","modified_gmt":"2024-07-30T18:51:16","slug":"mcdonalds-visszaeses-ertekesites","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/mcdonalds-visszaeses-ertekesites\/","title":{"rendered":"Cs\u00f6kkent a McDonald’s \u00e9ttermek forgalma"},"content":{"rendered":"

Az idei \u00e1prilis-j\u00faniusi id\u0151szakban \u2013 a pand\u00e9mia \u00f3ta el\u0151sz\u00f6r \u2013 egy sz\u00e1zal\u00e9kkal cs\u00f6kkentek a McDonald’s \u00e9rt\u00e9kes\u00edt\u00e9sei a kor\u00e1bbi \u00e9vhez k\u00e9pest – \u00edrja a Blikk<\/a><\/strong>. A gyors\u00e9ttereml\u00e1ncnak ez\u00e9rt fokozottan \u00e1t kellett gondolnia \u00e9rt\u00e9kes\u00edt\u00e9si terveit, mivel a v\u00e1s\u00e1rl\u00f3k szerte a vil\u00e1gon sz\u00e1mottev\u0151en m\u00e9rs\u00e9kelt\u00e9k kiad\u00e1saikat. A visszaes\u00e9st r\u00e1ad\u00e1sul m\u00e9g a kedvezm\u00e9nyes men\u00fck ellen\u00e9re sem siker\u00fclt f\u00e9kezni.<\/p>\n

Chris Kempczinski, a McDonald’s vez\u00e9rigazgat\u00f3ja kifejtette, hogy a gyenge eredm\u00e9nyek miatt a v\u00e1llalat k\u00e9nytelen volt \u00fajragondolni az \u00e1rak<\/strong><\/a> kialak\u00edt\u00e1s\u00e1t. A c\u00e9g kedvezm\u00e9nyek bevezet\u00e9s\u00e9vel<\/strong> akarja meg\u00e1ll\u00edtani az elad\u00e1sok cs\u00f6kken\u00e9s\u00e9t, ellent\u00e9tben az eddigi magasabb \u00e1rakkal.<\/p>\n

Mint kider\u00fclt,  az Egyes\u00fclt \u00c1llamokban \u00e9s Nagy-Britanni\u00e1ban is \u00e9rezhet\u0151en cs\u00f6kkent az ig\u00e9ny a McDonald’s \u00e9ttermei ir\u00e1nt, de Franciaorsz\u00e1gban p\u00e9ld\u00e1ul az Izrael\u2013G\u00e1za h\u00e1bor\u00fa miatti bojkottfelh\u00edv\u00e1sok eredm\u00e9nyezt\u00e9k mindezt.<\/strong><\/p>\n

\"A
Fot\u00f3: Getty Images<\/figcaption><\/figure>\n

Kempczinski szerint az els\u0151sz\u00e1m\u00fa ok az infl\u00e1ci\u00f3, amely arra k\u00e9sztette a vev\u0151ket, hogy v\u00e9giggondolj\u00e1k v\u00e1s\u00e1rl\u00e1si szok\u00e1saikat. A fogyaszt\u00f3k megfontoltabbakk\u00e1 v\u00e1ltak, legal\u00e1bbis ami a k\u00f6lts\u00e9ghat\u00e9konys\u00e1got illeti. <\/p>\n

A Bank of America elemz\u0151je \u00fagy l\u00e1tja, a McDonald’s a konkurenci\u00e1n\u00e1l gyorsabban emelte meg a legfontosabb term\u00e9kei \u00e1r\u00e1t<\/strong>, \u00edgy ez befoly\u00e1solhatta a fogyaszt\u00e1sok visszaes\u00e9s\u00e9t.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tEgy h\u00f3nap alatt 400 dolgoz\u00f3 hagyta ott a Spart<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kevesebben l\u00e1togatj\u00e1k vil\u00e1gszerte a gyors\u00e9ttereml\u00e1ncot, ehhez hasonl\u00f3 csak a pand\u00e9mia idej\u00e9n volt. <\/p>\n","protected":false},"author":8,"featured_media":2237353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[19180,13098,1831],"class_list":["post-2250336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-forgalomcsokkenes","tag-gyorsetterem","tag-mcdonalds"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2250336"}],"version-history":[{"count":6,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250336\/revisions"}],"predecessor-version":[{"id":2250342,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2250336\/revisions\/2250342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2237353"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2250336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2250336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2250336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}