{"id":2248428,"date":"2024-06-05T16:27:53","date_gmt":"2024-06-05T14:27:53","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2248428"},"modified":"2024-06-05T16:27:53","modified_gmt":"2024-06-05T14:27:53","slug":"mcdonalds-big-mac-csirkes-nevhasznalat","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/mcdonalds-big-mac-csirkes-nevhasznalat\/","title":{"rendered":"A McDonald\u2019s elbukta egyik saj\u00e1t hamburger\u00e9nek a nev\u00e9t"},"content":{"rendered":"

M\u00e1r nem terjed ki a v\u00e9djegyoltalom a McDonald\u2019s<\/strong><\/a> csirk\u00e9s Big Mac hamgurger\u00e9re, \u00edgy nyugodtan haszn\u00e1lhatja a konkurencia azt – \u00edrja a Vil\u00e1ggazdas\u00e1g<\/a>. Err\u0151l az Eur\u00f3pai Uni\u00f3 legfels\u0151bb b\u00edr\u00f3s\u00e1ga  d\u00f6nt\u00f6tt. Vagyis a gyors\u00e9tterem m\u00e1r nem rendelkezik kiz\u00e1r\u00f3lagos joggal az egyik legn\u00e9pszer\u0171bb hamburger\u00e9nek csirk\u00e9s v\u00e1ltozat\u00e1t illet\u0151en az EU ter\u00fclet\u00e9n. <\/p>\n

Hi\u00e1ba v\u00e9dette le 1986-ban az ikonikus nevet az \u00f6sszes v\u00e1ltozatban, k\u00f6zt\u00fck a csirkeh\u00fasos verzi\u00f3ra is, egy \u00edrorsz\u00e1gi riv\u00e1lisa, a Supermac jogi \u00faton t\u00e1mad\u00e1st int\u00e9zett  a v\u00e1llalat v\u00e9djegybejegyz\u00e9se ellen. Az \u00e9vekig tart\u00f3 vit\u00e1ra v\u00e9g\u00fcl az Eur\u00f3pai B\u00edr\u00f3s\u00e1g most tett pontot azzal, hogy kimondta: a term\u00e9knevet ett\u0151l kezdve b\u00e1rki szabadon haszn\u00e1lhatja. <\/p>\n

\"A
Fot\u00f3: Getty Images<\/figcaption><\/figure>\n

A McDonald\u2019s azzal bukta el az uni\u00f3s v\u00e9djegyet a Big Mac csirk\u00e9s v\u00e1ltozat\u00e1n\u00e1l, hogy \u00f6t \u00e9ven kereszt\u00fcl nem haszn\u00e1lta<\/strong> egy\u00e1ltal\u00e1n a nevet egyetlen term\u00e9k\u00e9n\u00e9l sem. <\/p>\n

Az 1978-ban alap\u00edtott Supermac \u00cdrorsz\u00e1g eg\u00e9sz ter\u00fclet\u00e9n t\u00f6bb mint sz\u00e1z \u00fczletben \u00e1rul marha- \u00e9s csirkehamburgereket, valamint csirkefalatk\u00e1kat. H\u00e9t esztend\u0151vel kor\u00e1bban kezdett jogi csat\u00e1roz\u00e1sban a McDonald\u2019sszal, ami\u00e9rt a \u201eMac\u201d m\u00e1rkanevet haszn\u00e1lta t\u00f6bb term\u00e9k\u00e9re is.<\/p>\n

A  d\u00f6nt\u00e9s nyilv\u00e1noss\u00e1gra ker\u00fcl\u00e9s\u00e9vel p\u00e1rhuzamosan a McDonald\u2019s k\u00f6z\u00f6lte: a marhah\u00fasos Big Mac eset\u00e9ben a v\u00e9djegy nem v\u00e1ltozott, \u00e9s azt tov\u00e1bbra is csak \u0151k \u00e1rulhatj\u00e1k.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tItt ny\u00edlhat az orosz Mere els\u0151 hazai diszkontja<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n

 <\/p>\n

 <\/h1>\n

 <\/p>\n

 <\/h1>\n","protected":false},"excerpt":{"rendered":"

A gyors\u00e9ttereml\u00e1ncot nemzetk\u00f6zi szinten kasz\u00e1lta ez az Eur\u00f3pai B\u00edr\u00f3s\u00e1g. <\/p>\n","protected":false},"author":8,"featured_media":2248429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15526,1831],"class_list":["post-2248428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-big-mac","tag-mcdonalds"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2248428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2248428"}],"version-history":[{"count":2,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2248428\/revisions"}],"predecessor-version":[{"id":2248431,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2248428\/revisions\/2248431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2248429"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2248428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2248428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2248428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}