{"id":2246618,"date":"2024-04-11T21:53:59","date_gmt":"2024-04-11T19:53:59","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2246618"},"modified":"2024-04-11T21:53:59","modified_gmt":"2024-04-11T19:53:59","slug":"mcdonalds-reklam-illatos-szagos-plakat","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/mcdonalds-reklam-illatos-szagos-plakat\/","title":{"rendered":"A McDonald\u2019s megalkotta a szagos rekl\u00e1mot"},"content":{"rendered":"<p>A k\u00f6zelm\u00faltban piros \u00e9s s\u00e1rga \u00f3ri\u00e1splak\u00e1tok bukkantak fel a hollandiai Utrecht \u00e9s Leiden v\u00e1rosk\u00f6zpontjaiban &#8211; \u00edrja a hvg.hu. Ezeken a transzparenseken nincs sz\u00f6veg, nem olvashat\u00f3 rajtuk semmi, viszont van n\u00e9h\u00e1ny ny\u00edl\u00e1suk, amelyek a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/kamionb-mcdonalds-nyugati-ter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>McDonald &#8216;s<\/strong><\/a> s\u00fcltkrumplij\u00e1nak \u00f6sszet\u00e9veszthetetlen illat\u00e1t \u00e1rasztja.<\/p>\n<p>A gyors\u00e9tterem-\u00f3ri\u00e1s b\u00edzott a burgony\u00e1juk egyedi illat\u00e1ban, amit\u0151l azt v\u00e1rt\u00e1k, hogy az azonnal felismerhet\u0151v\u00e9 v\u00e1lik az arra j\u00e1r\u00f3k sz\u00e1m\u00e1ra.<\/p>\n<figure id=\"attachment_2237353\" aria-describedby=\"caption-attachment-2237353\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2237353\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/07\/Mcdonalds-755x503.jpg\" alt=\"A Mc'Donalds s\u00fcltkrumplis doboza\" width=\"755\" height=\"503\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/07\/Mcdonalds-755x503.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/07\/Mcdonalds-526x350.jpg 526w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/07\/Mcdonalds.jpg 1024w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2237353\" class=\"wp-caption-text\">Fot\u00f3: AFP<\/figcaption><\/figure>\n<p>A rendhagy\u00f3 rekl\u00e1mkamp\u00e1nyr\u00f3l k\u00e9sz\u00fclt vide\u00f3 bebizony\u00edtotta, hogy j\u00f3l tippeltek, hiszen sok k\u00edv\u00e1ncsi j\u00e1r\u00f3kel\u0151 hamar r\u00e1j\u00f6tt az \u00f3ri\u00e1splak\u00e1tok titk\u00e1ra.<\/p>\n<p>A k\u00edv\u00e1nt hat\u00e1s el\u00e9r\u00e9s\u00e9\u00e9rt a McDonald\u2019s sz\u00e1mos nagy t\u00e1lca s\u00fclt krumplival t\u00f6lt\u00f6tte meg a hirdet\u0151t\u00e1bl\u00e1kat, hogy azt\u00e1n ventil\u00e1torokat bevetve f\u00fajj\u00e1k szertesz\u00e9t annak cs\u00e1b\u00edt\u00f3 illat\u00e1t.<\/p>\n<p><iframe loading=\"lazy\" width=\"1159\" height=\"652\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/UKBw1W1yXZc\"><\/iframe>&nbsp;<\/p>\n<p><em>\u201eAz illatok bizony\u00edtottan hat\u00e9konyabbak az eml\u00e9kek felkelt\u00e9s\u00e9ben, mint a k\u00e9pek\u201d<\/em> \u2013 mondta Stijn Mentrop-Huliselan, a McDonald\u2019s Hollandia marketingvezet\u0151je<\/p>\n<p>Nem is v\u00e9letlen, hogy a k\u00fcl\u00f6nleges \u00f3ri\u00e1splak\u00e1tokat az \u00e9ttermeik 200 m\u00e9teres k\u00f6rzet\u00e9ben helyezt\u00e9k el.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/mere-toborzas-fizetes-diszkontlanc\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2024\/04\/mere-07-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/mere-toborzas-fizetes-diszkontlanc\/\" >Ennyi\u00e9rt toboroz idehaza az olcs\u00f3 orosz diszkontl\u00e1nc<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/mere-toborzas-fizetes-diszkontlanc\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hollandi\u00e1ban a gyors\u00e9tterem marketingeseinek siker\u00fclt megalkotni egy olyan rekl\u00e1meszk\u00f6zt, ami c\u00e9lzottan ingerli az utca ember\u00e9t.<\/p>\n","protected":false},"author":8,"featured_media":2237353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[1831,7354],"class_list":["post-2246618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-mcdonalds","tag-sult-krumpli"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2246618"}],"version-history":[{"count":7,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246618\/revisions"}],"predecessor-version":[{"id":2246626,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246618\/revisions\/2246626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2237353"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2246618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2246618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2246618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}