{"id":2246153,"date":"2024-03-26T11:12:11","date_gmt":"2024-03-26T10:12:11","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2246153"},"modified":"2024-03-26T11:16:08","modified_gmt":"2024-03-26T10:16:08","slug":"boci-csoki-eladas-nestle-cerbona","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/boci-csoki-eladas-nestle-cerbona\/","title":{"rendered":"Ism\u00e9t magyar k\u00e9zbe ker\u00fcl a Boci csoki"},"content":{"rendered":"

A Nestl\u00e9 kedden bejelentette, hogy \u00e9rt\u00e9kes\u00edti a Boci, a Melba \u00e9s a P\u00e1rizsi kocka v\u00e9djegyeit a Cerbona (A.R.M. Alba R\u00e9gia Mercator Kft.) sz\u00e1m\u00e1ra. A Bocit \u00e9s a t\u00f6bbi \u00e9rintett m\u00e1rk\u00e1t a Nestl\u00e9 a privatiz\u00e1ci\u00f3 sor\u00e1n, 1991-ben, a Szerencsi \u00c9desipari V\u00e1llalattal egy\u00fctt v\u00e1s\u00e1rolta meg.<\/p>\n

A k\u00f6zlem\u00e9ny szerint<\/a> az ell\u00e1t\u00e1s folytonoss\u00e1g\u00e1nak biztos\u00edt\u00e1s\u00e1ra egy \u00e1tmeneti id\u0151szakban a Nestl\u00e9 gy\u00e1rtja majd tov\u00e1bb az \u00e9rintett term\u00e9keket, a tranzakci\u00f3 2024. m\u00e1jus 22-\u00e9n z\u00e1rul. <\/strong><\/p>\n

\u201eMeggy\u0151z\u0151d\u00e9s\u00fcnk, hogy a Cerbon\u00e1n\u00e1l j\u00f3 kezekben lesz a Boci, \u00e9s a j\u00f6v\u0151ben is biztos\u00edtott a nagy trad\u00edci\u00f3val rendelkez\u0151 ikonikus m\u00e1rka sikere Magyarorsz\u00e1gon\u201d \u2013 mondta Noszek P\u00e9ter<\/strong>, a Nestl\u00e9 Hung\u00e1ria Kft \u00fcgyvezet\u0151je. \u201eEzzel p\u00e1rhuzamosan a Boci \u00e9rt\u00e9kes\u00edt\u00e9se lehet\u0151v\u00e9 teszi a Nestl\u00e9 Hung\u00e1ria \u00c9dess\u00e9g \u00dczlet\u00e1ga sz\u00e1m\u00e1ra, hogy olyan er\u0151ss\u00e9geire \u00e9s n\u00f6veked\u00e9st biztos\u00edt\u00f3 m\u00e1rk\u00e1ira \u00f6sszpontos\u00edtson, mint a j\u00f3l ismert KitKat \u00e9s a nagy n\u00e9pszer\u0171s\u00e9gnek \u00f6rvend\u0151 Balaton.” <\/p>\n

\"M\u00e9sz\u00e1ros<\/a>
M\u00e9sz\u00e1ros Tam\u00e1s, a Cerbona vez\u00e9rigazgat\u00f3ja \u00e9s Noszek P\u00e9ter, a Nestl\u00e9 Hung\u00e1ria Kft. \u00fcgyvezet\u0151je. Fot\u00f3: Nestl\u00e9<\/figcaption><\/figure>\n

\u201eNagy \u00f6r\u00f6m\u00fcnkre szolg\u00e1l, hogy a sikeres t\u00e1rgyal\u00e1sokat k\u00f6vet\u0151en a 100%-ban magyar tulajdonban \u00e1ll\u00f3 Cerbon\u00e1hoz ker\u00fcl a k\u00f6zel 100 \u00e9ves m\u00faltra visszatekint\u0151 Boci, Melba \u00e9s P\u00e1rizsi kocka\u201d \u2013 mondta M\u00e9sz\u00e1ros Tam\u00e1s<\/strong>, a Cerbona vez\u00e9rigazgat\u00f3ja. \u201c\u00d6r\u00fcl\u00fcnk annak, hogy a n\u00e9pszer\u0171 m\u00e1rk\u00e1kat megv\u00e1s\u00e1rolhattuk, \u00e9s a Cerbona biztos\u00edthatja tov\u00e1bbi n\u00f6veked\u00e9s\u00fcket.\u201d <\/p>\n

Mint a k\u00f6zlem\u00e9nyben megjegyezt\u00e9k, „az \u00e1raz\u00e1s esetleges kiigaz\u00edt\u00e1sait k\u00f6r\u00fcltekint\u0151en \u00e9s a piaci dinamik\u00e1ra \u00e9rz\u00e9kenyen kell megk\u00f6zel\u00edteni”, ezeket a kiigaz\u00edt\u00e1sokat, ha sz\u00fcks\u00e9ges, megfontoltan hajtj\u00e1k v\u00e9gre.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tDr\u00e1g\u00e1bb a h\u00fasv\u00e9ti csokiny\u00fal, s\u00falyos gondokkal k\u00fczd az \u00e9dess\u00e9gipar<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Nestl\u00e9 eladja a Boci, a Melba \u00e9s a P\u00e1rizsi kocka v\u00e9djegyeit a Cerbona sz\u00e1m\u00e1ra.<\/p>\n","protected":false},"author":45,"featured_media":2246154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[17276,18957,14813],"class_list":["post-2246153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-boci-csoki","tag-cerbona","tag-nestle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2246153"}],"version-history":[{"count":2,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246153\/revisions"}],"predecessor-version":[{"id":2246156,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2246153\/revisions\/2246156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2246154"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2246153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2246153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2246153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}