{"id":2243928,"date":"2024-01-06T18:33:55","date_gmt":"2024-01-06T17:33:55","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2243928"},"modified":"2024-01-06T18:37:12","modified_gmt":"2024-01-06T17:37:12","slug":"amazon-kina-webaruhaz-temu","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/amazon-kina-webaruhaz-temu\/","title":{"rendered":"Hi\u00e1ba hatalmas az Amazon, m\u00e1r a nyom\u00e1ban vannak a k\u00ednai web\u00e1ruh\u00e1zak"},"content":{"rendered":"

2023-ban a k\u00ednai Temu web\u00e1ruh\u00e1z hatalmas el\u00e1nnal h\u00f3d\u00edtotta meg az online teret, f\u0151k\u00e9nt a kisp\u00e9nz\u0171 fogyaszt\u00f3kat megh\u00f3d\u00edtva. A Vil\u00e1ggazdas\u00e1g<\/a><\/strong> arr\u00f3l \u00edr, hogy a c\u00e9g a Sheinnel \u00e9s a TikTokkal egy\u00fctt most az Amazon<\/a><\/strong> hatalmas piaci r\u00e9szesed\u00e9s\u00e9re p\u00e1ly\u00e1zik. <\/p>\n

Nem is lehetne t\u00f6k\u00e9letesebb az id\u0151z\u00edt\u00e9s, mivel az \u00f3ri\u00e1sv\u00e1llalat \u00e9ppen most ker\u00fclt a versenyhivatalok f\u00f3kusz\u00e1ba. <\/p>\n

\"Egy
Fot\u00f3: Getty Images<\/figcaption><\/figure>\n

A Temu n\u00f6veked\u00e9s\u00e9nek m\u00e9rt\u00e9ke szinte felfoghatatlan, r\u00e1ad\u00e1sul csak 2022 v\u00e9g\u00e9n ind\u00edtotta el a Pinduoduo. Az online piact\u00e9rnek az Egyes\u00fclt \u00c1llamokban \u00e9s az Eur\u00f3pai Uni\u00f3ban az\u00f3ta m\u00e1r t\u00f6bb mint 60 milli\u00f3 akt\u00edv havi felhaszn\u00e1l\u00f3ja van<\/strong>, ami hatalmas sz\u00e1mot jelent.<\/p>\n

A szingap\u00fari Shein neve is r\u00f6vid id\u0151 alatt v\u00e1lt ismertt\u00e9 \u00e9s n\u00e9pszer\u0171v\u00e9, hogy a ByteDance tulajdon\u00e1ban l\u00e9v\u0151 TikTokr\u00f3l m\u00e1r ne is besz\u00e9lj\u00fcnk. A vide\u00f3megoszt\u00f3 port\u00e1l m\u00e1r a Youtube bab\u00e9rjaira t\u00f6r, de hamarosan nyugaton is megnyitja a kereskedelmi r\u00e9szleg\u00e9t. <\/p>\n

Mindh\u00e1rom v\u00e1llalat siker\u00e9nek titka a K\u00edn\u00e1ban gy\u00e1rtott, id\u0151nk\u00e9nt rendk\u00edv\u00fcl olcs\u00f3n \u00e1rult term\u00e9kek eszm\u00e9letlen t\u00f6mege. <\/p>\n

B\u00e1r 2022-ben az Amazon, mint a vil\u00e1g legnagyobb web\u00e1ruh\u00e1za t\u00f6bb mint 133 milli\u00e1rd doll\u00e1r bev\u00e9telt k\u00f6nyvelhetett el, az\u00e9rt m\u00e1r j\u00f3csk\u00e1n meg\u00e9rzi a felt\u00f6rekv\u0151 konkurenseket.<\/p><\/blockquote>\n

A Temu ugyanis az Egyes\u00fclt \u00c1llamokban a diszkont-kiskereskedelem csaknem 17 sz\u00e1zal\u00e9k\u00e1t fedi le<\/strong>, a Shein „fast fashion” ruhaelad\u00e1sai pedig m\u00e1r 23 milli\u00e1rd doll\u00e1rra duzzadtak<\/strong>, ezzel pedig maga m\u00f6g\u00e9 utas\u00edtott a H&M-et. <\/p>\n

K\u00edn\u00e1ban a Pinduodu\u00f3nak \u00e9s a ByteDance-nek alig n\u00e9gy \u00e9s f\u00e9l \u00e9v kellett ahhoz, hogy az e-kereskedelmi piac 25 sz\u00e1zal\u00e9k\u00e1t leuralj\u00e1k.<\/strong> Mindezt \u00fagy, hogy a szektor legnagyobbnak tartott ur\u00e1nak, az Alibab\u00e1nak ma m\u00e1r csak 50 sz\u00e1zal\u00e9kos a r\u00e9szesed\u00e9se.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tGyorsan terjed haz\u00e1nkban is az alacsony \u00e1rakat k\u00edn\u00e1l\u00f3 Temu<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Az \u00e1zsiai web\u00e1ruh\u00e1zak vill\u00e1mgyorsan h\u00f3d\u00edtj\u00e1k meg a nyugati piacokat, m\u00e1r a nagy amerikai \u00f3ri\u00e1s \u00e9rdekeit vesz\u00e9lyeztetik<\/p>\n","protected":false},"author":8,"featured_media":2243929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[7087,18850,8817],"class_list":["post-2243928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-amazon","tag-temu","tag-webaruhaz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2243928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2243928"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2243928\/revisions"}],"predecessor-version":[{"id":2243932,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2243928\/revisions\/2243932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2243929"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2243928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2243928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2243928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}