{"id":2240453,"date":"2023-10-12T14:23:59","date_gmt":"2023-10-12T12:23:59","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2240453"},"modified":"2024-01-10T12:32:52","modified_gmt":"2024-01-10T11:32:52","slug":"birkenstock-tozsde-csokkenes","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/birkenstock-tozsde-csokkenes\/","title":{"rendered":"Nagyot bukott a Birkenstock az els\u0151 t\u0151zsdei napj\u00e1n"},"content":{"rendered":"

Ahogy arr\u00f3l mi is besz\u00e1moltunk<\/a>, a kifejezetten cs\u00fanya szand\u00e1lokat \u00e9s papucsokat gy\u00e1rt\u00f3 Birkenstock eld\u00f6nt\u00f6tte, hogy id\u00e9n t\u0151zsd\u00e9re megy. A c\u00e9g \u00e9rt\u00e9ke becsl\u00e9sek szerint 2021 \u00f3ta megdupl\u00e1z\u00f3dott \u00e9s meghaladta a nyolcmilli\u00e1rd doll\u00e1rt.<\/p>\n

A 2022 szeptember\u00e9ben z\u00e1rult \u00fczleti \u00e9vben 1,24 milli\u00e1rd doll\u00e1ros forgalom mellett 187 milli\u00f3 doll\u00e1ros ad\u00f3zott nyeres\u00e9ge volt<\/strong>. Az idei els\u0151 f\u00e9l \u00e9vben pedig 18 sz\u00e1zal\u00e9kkal n\u0151ttek az elad\u00e1sai. Ez pedig er\u0151s l\u00f6ketet adott ahhoz, hogy megh\u00f3d\u00edts\u00e1k az amerikai t\u0151zsdei piacot. <\/p>\n

A Birkenstock fellend\u00fcl\u00e9se 2019-ben indult, amikor a koronav\u00edrus miatt rengetegen kezdtek otthonr\u00f3l dolgozni \u00e9s kerestek k\u00e9nyelmes l\u00e1bbeliket. A korl\u00e1toz\u00e1sok felold\u00e1s\u00e1val a papucsok \u00e9s szand\u00e1lok<\/a> kiszabadultak az utc\u00e1kra, visel\u00e9s\u00fck pedig egyre kev\u00e9sb\u00e9 volt sz\u00e9gyellnival\u00f3. Id\u00e9n m\u00e9g a Barbie-filmben<\/a> is felt\u0171nt a l\u00e1bbeli.<\/p>\n

\"Birkenstock
Birkenstock papucsokban a New York-i T\u0151zsde Palot\u00e1ban (Fot\u00f3: Spencer Platt \/ Getty Images \/ AFP<\/figcaption><\/figure>\n

A t\u0151zsd\u00e9n m\u00e1r nem arattak ekkora sikert<\/h2>\n

Az amerikai t\u0151zsd\u00e9re l\u00e9p\u00e9s ut\u00e1n az eddigi sikert\u00f6rt\u00e9net megt\u00f6rni l\u00e1tszik – sz\u00farta ki a 444<\/a>. <\/p>\n

R\u00f6gt\u00f6n 12,6 sz\u00e1zal\u00e9kkal estek a Birkenstock r\u00e9szv\u00e9nyei.<\/p><\/blockquote>\n

Ezzel 7,5 milli\u00e1rd doll\u00e1rra \u00e1razt\u00e1k be a n\u00e9met papucsgy\u00e1rt\u00f3 c\u00e9get. A cs\u00f6kken\u00e9st m\u00f6g\u00f6tt az \u00e1ll, hogy a befektet\u0151k szerint cs\u00f6kkenni fog az \u00e9rdekl\u0151d\u00e9s a parafatalp\u00fa papucsok ir\u00e1nt, valamint a nem t\u00fal der\u0171s gazdas\u00e1gi helyzetben cs\u00f6kkenhet a fogyaszt\u00f3i bizalom.<\/p>\n

Kedd este a Birkenstock 46 doll\u00e1rra \u00e1razta be r\u00e9szv\u00e9nyeit, de a New York-i t\u0151zsdei komment\u00e1r hat\u00e1s\u00e1ra 40,20 doll\u00e1ron z\u00e1rtak szerd\u00e1n<\/strong>.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tItt a leg\u00fajabb Nike cip\u0151, amit a Rubik kocka ihletett<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Egy nap alatt t\u00f6bb mint 12 sz\u00e1zal\u00e9kkal estek a parafatalp\u00fa papucsokat gy\u00e1rt\u00f3 Birkenstock r\u00e9szv\u00e9nyei a New York-i t\u0151zsd\u00e9n.<\/p>\n","protected":false},"author":58,"featured_media":2240454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15718,5905],"class_list":["post-2240453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-birkenstock","tag-tozsde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2240453"}],"version-history":[{"count":5,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240453\/revisions"}],"predecessor-version":[{"id":2240475,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240453\/revisions\/2240475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2240454"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2240453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2240453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2240453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}