{"id":2240204,"date":"2023-10-03T10:46:32","date_gmt":"2023-10-03T08:46:32","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2240204"},"modified":"2023-10-03T10:46:32","modified_gmt":"2023-10-03T08:46:32","slug":"facebook-instagram-fizetos-hirdetes-europai-unio","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/facebook-instagram-fizetos-hirdetes-europai-unio\/","title":{"rendered":"Kider\u00fclt, mennyit kell majd fizetni a Facebook\u00e9rt, Instagram\u00e9rt"},"content":{"rendered":"

A Meta azt tervezi, hogy az Eur\u00f3pai Uni\u00f3ban bevezeti az Instagram \u00e9s a Facebook hirdet\u00e9smentes \u00e9s fizet\u0151s v\u00e1ltozat\u00e1t – jelentette helyi id\u0151 szerint h\u00e9tf\u0151n a The Wall Street Journal c\u00edm\u0171 amerikai napilap.<\/p>\n

A lap szerint a platform ingyenes maradna azoknak, akik elfogadj\u00e1k a szem\u00e9lyre szabott hirdet\u00e9seket.<\/p><\/blockquote>\n

Egy felhaszn\u00e1l\u00f3 asztali sz\u00e1m\u00edt\u00f3g\u00e9p\u00e9n fut\u00f3 Facebook vagy Instagram<\/a> hirdet\u00e9smentes v\u00e1ltozat\u00e1\u00e9rt nagyj\u00e1b\u00f3l havi t\u00edz eur\u00f3t (3900 forintot) sz\u00e1ml\u00e1zn\u00e1nak<\/strong>, a felhaszn\u00e1l\u00f3hoz kapcsol\u00f3d\u00f3 minden tov\u00e1bbi fi\u00f3k\u00e9rt pedig k\u00f6r\u00fclbel\u00fcl 6 eur\u00f3t (2300 forintot) k\u00e9rn\u00e9nek. A mobil eszk\u00f6z\u00f6k\u00f6n viszont durv\u00e1n 13 eur\u00f3t (5000 forintot) k\u00e9rn\u00e9nek havonta egy fi\u00f3k\u00e9rt<\/strong>, mivel figyelembe venn\u00e9k az Apple \u00e9s Google alkalmaz\u00e1sboltjai \u00e1ltal felsz\u00e1m\u00edtott jutal\u00e9kot is.<\/p>\n

\"Meta-log\u00f3.\"
AFP<\/figcaption><\/figure>\n

A k\u00f6z\u00f6ss\u00e9gi m\u00e9diav\u00e1llalatra id\u00e9n 390 milli\u00f3 eur\u00f3s (151 milli\u00e1rd forintos) b\u00edrs\u00e1got szabott ki az \u00edr adatv\u00e9delmi hat\u00f3s\u00e1g, arra hivatkozva, hogy a Meta „szerz\u0151d\u00e9ses” jogalapra hivatkozva nem k\u00fcldhet a felhaszn\u00e1l\u00f3knak az online tev\u00e9kenys\u00e9g\u00fck alapj\u00e1n kiv\u00e1lasztott hirdet\u00e9seket. A Meta ez ut\u00e1n k\u00f6z\u00f6lte, hogy a c\u00e9lzott rekl\u00e1moz\u00e1shoz a felhaszn\u00e1l\u00f3k hozz\u00e1j\u00e1rul\u00e1s\u00e1t fogja k\u00e9rni.<\/p>\n

A WSJ cikke szerint a m\u00e9diav\u00e1llalat k\u00f6zben m\u00e1r fel is vette a kapcsolatot az eur\u00f3pai szab\u00e1lyoz\u00f3 szervekkel, hogy az elk\u00f6vetkez\u0151 h\u00f3napok sor\u00e1n bevezethesse az eur\u00f3pai uni\u00f3s felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra a hirdet\u00e9smentes csomagot, amit SNA (subscription no ads) n\u00e9ven emleget.<\/p>\n

(MTI)<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tItt az Ikea kar\u00e1csonyi rekl\u00e1mja, egy tacsk\u00f3val a f\u0151szerepben<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Facebook \u00e9s az Instagram fizet\u0151s \u00e9s hirdet\u00e9smentes v\u00e1ltozat\u00e1nak bevezet\u00e9sre k\u00e9sz\u00fcl a Meta az EU-ban.<\/p>\n","protected":false},"author":7,"featured_media":2240206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[39,933,1790,16040],"class_list":["post-2240204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-europai-unio","tag-facebook","tag-instagram","tag-meta"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2240204"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240204\/revisions"}],"predecessor-version":[{"id":2240208,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2240204\/revisions\/2240208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2240206"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2240204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2240204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2240204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}