{"id":2239711,"date":"2023-09-20T15:44:40","date_gmt":"2023-09-20T13:44:40","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2239711"},"modified":"2023-09-20T15:44:40","modified_gmt":"2023-09-20T13:44:40","slug":"primark-olcso-ruhazat-magyarorszag-2023","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/primark-olcso-ruhazat-magyarorszag-2023\/","title":{"rendered":"A Primark titka: ez\u00e9rt hihetetlen\u00fcl olcs\u00f3 az \u00fczletl\u00e1nc"},"content":{"rendered":"

Az elm\u00falt hetekben rengeteg h\u00edr l\u00e1tott napvil\u00e1got a legn\u00e9pszer\u0171bb \u00edr \u00e1ruh\u00e1zl\u00e1ncr\u00f3l, a Primarkr\u00f3l<\/strong> \u00e9s arr\u00f3l, hogy mikor \u00e9rkezik meg haz\u00e1nkba<\/a> is. A vil\u00e1gszerte ismert \u00fczletl\u00e1ncot nem v\u00e9letlen\u00fcl v\u00e1rj\u00e1k ennyien Magyarorsz\u00e1gon is, hiszen olyan \u00e1rakon juthatunk hozz\u00e1 ruh\u00e1zati term\u00e9kekhez, ami a m\u00e1r ittl\u00e9v\u0151 fast fashion<\/a> \u00fczletekn\u00e9l is j\u00f3val alacsonyabb – \u00edrja az Index<\/a>. A port\u00e1l<\/p>\n

azt is \u00f6sszeszedi, hogy mi az oka annak, hogy a Primark k\u00e9pes ennyire olcs\u00f3n adni a term\u00e9keit. <\/p><\/blockquote>\n

 <\/p>\n

El\u0151sz\u00f6r is az, hogy elk\u00e9peszt\u0151 mennyis\u00e9gben szerzi be az \u00e1rukat, ez\u00e9rt k\u00e9pes \u00e1rengedm\u00e9nyt kicsikarni a gy\u00e1rt\u00f3t\u00f3l, amit r\u00e9szben a vev\u0151knek is \u00e1tengednek<\/strong>. Ezen fel\u00fcl – el\u00e9gg\u00e9 meglep\u0151 m\u00f3don – az \u00fczletl\u00e1nc nem hirdeti mag\u00e1t rekl\u00e1mokban, csak \u00e9s kiz\u00e1r\u00f3lag k\u00f6z\u00f6ss\u00e9gi oldalakon, \u00edgy erre sem kell k\u00f6ltenie<\/strong>. A Primarknak emellett nincs saj\u00e1t gy\u00e1ra sem<\/strong>, ami szint\u00e9n sokat farag az \u00e1rakb\u00f3l, a besz\u00e1ll\u00edt\u00f3kt\u00f3l pedig elv\u00e1rj\u00e1k, hogy \u00fagy csomagolj\u00e1k a term\u00e9keket, hogy az r\u00f6gt\u00f6n az \u00fczletek polcaira ker\u00fclhessen<\/strong>. Legv\u00e9g\u00fcl pedig a teljes ell\u00e1t\u00e1si l\u00e1nc minden pontj\u00e1n, a beszerz\u00e9st\u0151l a rakt\u00e1roz\u00e1son \u00e1t a konkr\u00e9t \u00e1rus\u00edt\u00e1sig mindenhol odafigyelnek a k\u00f6lts\u00e9gcs\u00f6kkent\u00e9sre.<\/p>\n

\"A
Fot\u00f3: Getty Images<\/figcaption><\/figure>\n

A Primark m\u00e1sik el\u0151nye a versenyt\u00e1rsaihoz k\u00e9pest a teljesen elt\u00e9r\u0151 \u00fczleti modell alkalmaz\u00e1sa. \u0150k ugyanis nagyon alacsony haszonnal dolgoznak, viszont az elk\u00e9peszt\u0151 mennyis\u00e9g miatt m\u00e9g \u00edgy is nyeres\u00e9ges a c\u00e9g. A m\u00e1sik pedig, hogy \u0151k – ellent\u00e9tben mondjuk a H&M, vagy a Zara k\u00edn\u00e1lat\u00e1val<\/strong> –<\/p>\n

nem v\u00e1ltoztatnak havonta, k\u00e9thavonta a kollekci\u00f3kon: ha kell, \u00e9vekig kint tartanak egy-egy darabot,<\/p><\/blockquote>\n

\u00edgy is sp\u00f3rolva a k\u00f6lts\u00e9geken. <\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tKider\u00fclt, mik lesznek 2024 sz\u00ednei<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A hamarosan haz\u00e1nkban is \u00fczletet nyit\u00f3 Primark \u00e1rai olyan alacsonyak, amik egyed\u00fcl\u00e1ll\u00f3nak sz\u00e1m\u00edtanak a piacon. <\/p>\n","protected":false},"author":54,"featured_media":2228730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15085,13411,1233,13389,6034],"class_list":["post-2239711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-divatipar","tag-fast-fashion","tag-hm","tag-primark","tag-zara"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2239711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2239711"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2239711\/revisions"}],"predecessor-version":[{"id":2239719,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2239711\/revisions\/2239719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2228730"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2239711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2239711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2239711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}