{"id":2233587,"date":"2023-05-07T06:03:20","date_gmt":"2023-05-07T04:03:20","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2233587"},"modified":"2023-05-05T10:46:29","modified_gmt":"2023-05-05T08:46:29","slug":"ikea-szuletesnap-80-ev-butor-lakberendezes-2023","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/ikea-szuletesnap-80-ev-butor-lakberendezes-2023\/","title":{"rendered":"80 \u00e9ves lett az IKEA &#8211; \u00edgy \u00fcnnepel a b\u00fator\u00f3ri\u00e1s"},"content":{"rendered":"<p>Nyolcvan \u00e9vvel ezel\u0151tt sz\u00fcletett meg a vil\u00e1g legnagyobb b\u00fatork\u00e9sz\u00edt\u0151 c\u00e9ge, aminek a term\u00e9kei ma m\u00e1r gyakorlatilag az \u00e9let\u00fcnk minden ter\u00fclet\u00e9n, ilyen vagy olyan m\u00f3don jelen vannak. Az<a href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-oroszorszag-moszkva-swed-house-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> IKEA<\/strong><\/a> vil\u00e1gszerte t\u00f6bb milli\u00f3 otthont tett \u00e9s tesz k\u00e9nyelmess\u00e9, modernn\u00e9, otthonoss\u00e1 \u2013 de vajon <strong>hogyan lett egy csomagk\u00fcld\u0151 v\u00e1llalkoz\u00e1sb\u00f3l a vil\u00e1g vezet\u0151 b\u00fatorgy\u00e1rt\u00f3ja?<\/strong> Ki alap\u00edtotta a c\u00e9get \u00e9s milyen tragikus esem\u00e9ny vezetett ahhoz, hogy igaz\u00e1n sikeres legyen? Bemutatjuk a sz\u00fclet\u00e9snapos IKEA t\u00f6rt\u00e9net\u00e9t.&nbsp;<\/p>\n<figure id=\"attachment_2233565\" aria-describedby=\"caption-attachment-2233565\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2233565\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-1-755x556.jpg\" alt=\"Az IKEA alap\u00edt\u00f3ja, Ingvar Kamprad az els\u0151 IKEA \u00fczlet el\u0151tt\" width=\"755\" height=\"556\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-1-755x556.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-1-475x350.jpg 475w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-1.jpg 1024w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2233565\" class=\"wp-caption-text\">Fot\u00f3: AFP<\/figcaption><\/figure>\n<h2>Egy kisfi\u00fa \u00e1lma: az IKEA sz\u00fclet\u00e9se<\/h2>\n<p><strong>Ingvar Kamprad<\/strong> neve tal\u00e1n nem sokat mond az olvas\u00f3knak, de a c\u00e9g, amit meg\u00e1lmodott vil\u00e1gszerte ismertt\u00e9 v\u00e1lt az elm\u00falt nyolcvan \u00e9vben. A sv\u00e9d Ingvar a h\u00edrek szerint m\u00e1r gyerekkor\u00e1ban is arr\u00f3l \u00e1lmodozott, hogy \u00fczletember lesz bel\u0151le, \u00e9pp ez\u00e9rt nem meglep\u0151, hogy m\u00e1r fiatalon gyuf\u00e1t \u00e1rult a skandin\u00e1v kisv\u00e1ros, &nbsp;\u00c4lmhult utc\u00e1in. K\u00e9s\u0151bb, miut\u00e1n kider\u00fclt, hogy rendk\u00edv\u00fcl j\u00f3 \u00fczleti \u00e9rz\u00e9kkel rendelkezik \u00e9s az iskol\u00e1ban is j\u00f3l teljes\u00edt, a fiatal fi\u00fa \u00e9desapja egy nagyobb \u00f6sszeggel t\u00e1mogatta abban, hogy megalak\u00edtson egy apr\u00f3cska c\u00e9get.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Ennek k\u00f6sz\u00f6nhet\u0151en Ingvar, 1943-ban, mind\u00f6ssze tizenh\u00e9t \u00e9vesen, megalap\u00edtotta az IKEA-t.<\/p><\/blockquote>\n<figure id=\"attachment_2233564\" aria-describedby=\"caption-attachment-2233564\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2233564\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-3-755x539.jpg\" alt=\"Ingvar Kamprad, az IKEA alap\u00edt\u00f3ja a c\u00e9gr\u0151l elnevezett utc\u00e1ban\" width=\"755\" height=\"539\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-3-755x539.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-3-490x350.jpg 490w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-3.jpg 1024w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2233564\" class=\"wp-caption-text\">Fot\u00f3: TT News Agency via AFP<\/figcaption><\/figure>\n<p>A c\u00e9g nev\u00e9nek egy\u00e9bk\u00e9nt alapvet\u0151en nincs jelent\u00e9se, az alap\u00edt\u00f3 nev\u00e9nek \u00e9s lak\u00f3hely\u00e9nek kezd\u0151bet\u0171ib\u0151l tev\u0151dik \u00f6ssze: <strong>&nbsp;Ingvar&nbsp;Kamprad,&nbsp;Elmtaryd,&nbsp;Agunnaryd<\/strong>. A fiatal v\u00e1llalkoz\u00f3 eredetileg csak tollakat, k\u00e9pkereteke \u00e9s p\u00e9nzt\u00e1rc\u00e1kat \u00e1rus\u00edtott, r\u00e1ad\u00e1sul csomagk\u00fcld\u0151 szolg\u00e1laton kereszt\u00fcl \u2013 az els\u0151 b\u00fatorok 1948-ban jelennek meg a c\u00e9g term\u00e9kei k\u00f6z\u00f6tt, a t\u00f6bbi pedig t\u00f6rt\u00e9nelem.<\/p>\n<h2>Az IKEA-katal\u00f3gus \u00e9s a siker&nbsp;<\/h2>\n<p>Az IKEA t\u00f6rt\u00e9nete \u2013 k\u00fcl\u00f6n\u00f6sen a kezdeti id\u0151szakban \u2013 val\u00f3ban Ingvar Kampard mesteri \u00fczleti \u00e9rz\u00e9k\u00e9r\u0151l tesz tan\u00fabizonys\u00e1got. A m\u00e9g mindig szemtelen\u00fcl fiatal \u00fczletember ugyanis hamar r\u00e1j\u00f6tt, hogy \u00c4lmhultb\u00f3l, ahol az IKEA m\u0171k\u00f6d\u00f6tt, neh\u00e9z lesz megh\u00f3d\u00edtani Sv\u00e9dorsz\u00e1got, a vil\u00e1gr\u00f3l nem is besz\u00e9lve. Ez\u00e9rt Ingvar \u2013 m\u00e9g miel\u0151tt megnyitotta volna az els\u0151, hivatalos IKEA \u00fczletet \u2013 <strong>piacra dobta az IKEA-katal\u00f3gust<\/strong>, amivel siker\u00fclt eljuttatnia a c\u00e9g h\u00edr\u00e9t az orsz\u00e1g szinte minden pontj\u00e1ra. A rendk\u00edv\u00fcl j\u00f3 \u00e1r-\u00e9rt\u00e9k ar\u00e1nyban \u00e1rus\u00edtott b\u00fatorok h\u00edre hamar elterjedt Sv\u00e9dorsz\u00e1gban, ami eleinte borzaszt\u00f3 nagy felh\u00e1borod\u00e1st v\u00e1ltott ki a konkurenci\u00e1b\u00f3l.<\/p>\n\n\t<div id=\"cegPostCnt_1\" class=\"o-cegPostCnt -inContent\" data-title=\"80 \u00e9ves lett az IKEA &#8211; \u00edgy \u00fcnnepel a b\u00fator\u00f3ri\u00e1s\">\n\t\t<a class=\"o-cegPostCnt__opener m-cegOpener _ce_measure_widget _ce_measure_link\" data-ce-measure-widget=\"gallery-open\"\n   href=\"?gallery=1\/1\/ikea_katalogus_1\">\n\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg\" class=\"m-cegOpener__image\" alt=\"Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\" sizes=\"(max-width: 991px) 100vw, (max-width: 1039px) 66vw, 684px\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg 1017w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1-755x466.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1-567x350.jpg 567w\" \/>\t<div class=\"m-cegOpener__btn\"><i class=\"far fa-clone\"><\/i><\/div>\n<\/a>\n<div class=\"o-cegPostCnt__layer m-cegLayer _ce_measure_widget\" data-ce-measure-widget=\"gallery-layer\" style=\"display: none\">\n\t<div class=\"m-cegLayer__top m-cegHeader _ce_measure_widget\" data-ce-measure-widget=\"gallery-header\">\n\t\t\t\t\t<span class=\"m-cegHeader__logo\"><span class=\"a-cegLogo\"><\/span><\/span>\n\t\t\t\t<div class=\"m-cegHeader__imgCnt\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg\" class=\"m-cegHeader__imgOpener\" alt=\"Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\" \/>\t\t<\/div>\n\t\t<h2 class=\"m-cegHeader__title a-cegGalleryTitle\"><i class=\"fa fa-angle-left\"><\/i>80 \u00e9ves lett az IKEA &#8211; \u00edgy \u00fcnnepel a b\u00fator\u00f3ri\u00e1s<\/h2>\n\t\t<div class=\"m-cegHeader__pagination a-cegPagination\"><\/div>\n\t\t<div class=\"m-cegHeader__closeBtn close-button nlc-icon-close _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-close-btn\"><i class=\"fa fa-times\" aria-hidden=\"true\"><\/i><\/div>\n\t<\/div>\n\t<div class=\"m-cegLayer__screen\">\n\t\t<div class=\"m-cegLayer__carousel m-cegCarousel\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"1\/1\/ikea_katalogus_1\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg\"\n\t\t\t\t\tdata-title=\"ikea_katalogus_1\"\n\t\t\t\t\tdata-desc=\"Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg\" class=\"m-cegCarousel__image\" alt=\"Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">1<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea_katalogus_1<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"1\/2\/ikea-katalogus\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-katalogus.jpg\"\n\t\t\t\t\tdata-title=\"ikea katalogus\"\n\t\t\t\t\tdata-desc=\"IKEA-katal\u00f3gus 1950-b\u0151l \nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-katalogus.jpg\" class=\"m-cegCarousel__image\" alt=\"IKEA-katal\u00f3gus 1950-b\u0151l\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">2<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea katalogus<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">IKEA-katal\u00f3gus 1950-b\u0151l \nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"1\/3\/ikea-logo\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-logo.jpg\"\n\t\t\t\t\tdata-title=\"ikea logo\"\n\t\t\t\t\tdata-desc=\"Az IKEA log\u00f3j\u00e1nak v\u00e1ltoz\u00e1sa az \u00e9vek sor\u00e1n\nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-logo.jpg\" class=\"m-cegCarousel__image\" alt=\"Az IKEA log\u00f3j\u00e1nak v\u00e1ltoz\u00e1sa az \u00e9vek sor\u00e1n\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">3<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea logo<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">Az IKEA log\u00f3j\u00e1nak v\u00e1ltoz\u00e1sa az \u00e9vek sor\u00e1n\nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"m-cegCarousel__item -banner\"\n\t\t\t\t\t\tdata-type=\"banner\"\n\t\t\t\t\t\tdata-id=\"1\/4\/banner\"\n\t\t\t\t\t\tdata-image-url=\"\"\n\t\t\t\t\t\tdata-title=\"\"\n\t\t\t\t\t\tdata-desc=\"\">\n\n\t\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt banner-container gallery-content010\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"m-cegLayer__thumbnails m-cegThumbList _ce_measure_widget\" data-ce-measure-widget=\"gallery-thumb-list\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"1\/1\/ikea_katalogus_1\"\n\t\t\t\t\tdata-index=\"0\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_katalogus_1.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"Szobab\u00fatorok az egyik els\u0151 IKEA-katal\u00f3gusb\u00f3l\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"1\/2\/ikea-katalogus\"\n\t\t\t\t\tdata-index=\"1\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-katalogus.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"IKEA-katal\u00f3gus 1950-b\u0151l\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"1\/3\/ikea-logo\"\n\t\t\t\t\tdata-index=\"2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-logo.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"Az IKEA log\u00f3j\u00e1nak v\u00e1ltoz\u00e1sa az \u00e9vek sor\u00e1n\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"m-cegLayer__sidebar m-cegSidebar _ce_measure_widget\" data-ce-measure-widget=\"gallery-sidebar\">\n\n\t\t<div class=\"m-cegSidebar__desc a-cegDesc _ce_measure_widget\" data-ce-measure-widget=\"gallery-desc\"><\/div>\n\n\t\t<div class=\"m-cegSidebar__socialCnt m-cegSocial -sidebar _ce_measure_widget\" data-ce-measure-widget=\"gallery-social\">\n\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t<\/div>\n\n\t\t<div class=\"gallery-right010 banner-container\"><\/div>\n\t\t<div class=\"gallery-right020 banner-container\"><\/div>\n\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\t<script>\n\t\tjQuery(function () {\n\t\t\tvar id = '#cegPostCnt_1';\n\t\t\tjQuery( id ).articleGallery({\n\t\t\t\tonChanged: function (event) {\n\t\t\t\t\t\tthis.renderSidebarCTS( 'gallery-right010' );\n\t\t\t\t\t\tthis.renderSidebarCTS( 'gallery-right020' );\n\t\t\t\t\t\tthis.renderBannerSlideCTS(  event,\n\t\t\t\t\t\t\t\t\t\t\t\t\t[\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content010',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content020',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content030'\n\t\t\t\t\t\t\t\t\t\t\t\t\t]);\n\t\t\t\t}\n\t\t\t});\n\t\t});\n\t<\/script>\t\n<p>Olyannyira, hogy<\/p>\n<blockquote class=\"article__extraTxt\"><p>az IKEA tulajdonos\u00e1t az \u00f6tvenes \u00e9vek elej\u00e9n kitiltott\u00e1k a k\u00fcl\u00f6nb\u00f6z\u0151 b\u00fatorv\u00e1s\u00e1rokb\u00f3l \u2013 m\u00e9g r\u00e9szvev\u0151k\u00e9nt sem lehetett jelen ezeken.<\/p><\/blockquote>\n<p>Ennek ellen\u00e9re az emberek k\u00f6r\u00e9ben a n\u00e9pszer\u0171s\u00e9ge folyamatosan n\u0151tt, hiszen egyszerre k\u00e9pviselt mindent, amire a v\u00e1s\u00e1rl\u00f3knak sz\u00fcks\u00e9ge volt: praktikus, egym\u00e1ssal j\u00f3l kombin\u00e1lhat\u00f3 b\u00fatorok, p\u00e9nzt\u00e1rcabar\u00e1t \u00e1ron.<\/p>\n<h2>\u00d6sszeszerelhet\u0151 b\u00fatorok \u00e9s az IKEA-\u00e9tterem<\/h2>\n<p>Az els\u0151 bemutat\u00f3terem, l\u00e9nyeg\u00e9ben v\u00e9ve az els\u0151 IKEA \u00e9pp a c\u00e9g megalap\u00edt\u00e1sa ut\u00e1n t\u00edz \u00e9vvel, <strong>1953-ban nyitotta meg a kapuit \u00c4lmhultban<\/strong>. Itt a v\u00e1s\u00e1rl\u00f3k kipr\u00f3b\u00e1lhatt\u00e1k a b\u00fatorokat, s\u0151t szem\u00e9lyesen is tal\u00e1lkozhattak Ingvarral, aki \u2013 a pletyk\u00e1k szerint \u2013 napi t\u00f6bb \u00f3r\u00e1t t\u00f6lt\u00f6tt azzal, hogy meghallgassa a bet\u00e9r\u0151 embereket, kik\u00e9rje a v\u00e9lem\u00e9ny\u00fcket \u00e9s azt\u00e1n azt be\u00e9p\u00edtse az <a href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-dron-mesterseges-intelligencia-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\">IKEA<\/a> m\u0171k\u00f6d\u00e9s\u00e9be.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Egy ilyen felvet\u00e9s sor\u00e1n mer\u00fclt fel az \u00f6sszeszerelhet\u0151 b\u00fatorok \u00f6tlete is.<\/p><\/blockquote>\n<p>Egyr\u00e9szt ugyanis elk\u00e9peszt\u0151 dr\u00e1ga volt egyben sz\u00e1ll\u00edtani a k\u00fcl\u00f6nb\u00f6z\u0151 lakberendez\u00e9si t\u00e1rgyakat, m\u00e1sr\u00e9szt \u00edgy k\u00f6nnyebben is s\u00e9r\u00fcltek a b\u00fatorok. Ez\u00e9rt d\u00f6nt\u00f6tt \u00fagy Ingvar, hogy ink\u00e1bb darabokban, r\u00f6vid \u00e9s \u00e9rhet\u0151 \u00f6sszeszerel\u00e9si \u00fatmutat\u00f3kkal sz\u00e1ll\u00edttatta Sv\u00e9dorsz\u00e1g-szerte a kisebb asztalokat \u00e9s sz\u00e9keket. A terjeszked\u00e9s k\u00f6zben, p\u00e1r \u00e9vvel k\u00e9s\u0151bb, 1960-ban megnyitott az els\u0151 IKEA-\u00e9tterem is az egyik \u00fczletben;<\/p>\n<blockquote class=\"article__extraTxt\"><p>ezzel megsz\u00fcletett az egyik legnagyobb \u00e9s leghat\u00e9konyabb marketing-fog\u00e1s a c\u00e9g \u00e9let\u00e9ben: csal\u00e1di, bar\u00e1ti programm\u00e1 tette az IKEA-l\u00e1togat\u00e1sokat.<\/p><\/blockquote>\n\n\t<div id=\"cegPostCnt_2\" class=\"o-cegPostCnt -inContent\" data-title=\"80 \u00e9ves lett az IKEA &#8211; \u00edgy \u00fcnnepel a b\u00fator\u00f3ri\u00e1s\">\n\t\t<a class=\"o-cegPostCnt__opener m-cegOpener _ce_measure_widget _ce_measure_link\" data-ce-measure-widget=\"gallery-open\"\n   href=\"?gallery=2\/1\/ikea-\u00e9tterem\">\n\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg\" class=\"m-cegOpener__image\" alt=\"Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\" sizes=\"(max-width: 991px) 100vw, (max-width: 1039px) 66vw, 684px\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg 1600w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem-1536x864.jpg 1536w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem-755x425.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem-215x120.jpg 215w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem-622x350.jpg 622w\" \/>\t<div class=\"m-cegOpener__btn\"><i class=\"far fa-clone\"><\/i><\/div>\n<\/a>\n<div class=\"o-cegPostCnt__layer m-cegLayer _ce_measure_widget\" data-ce-measure-widget=\"gallery-layer\" style=\"display: none\">\n\t<div class=\"m-cegLayer__top m-cegHeader _ce_measure_widget\" data-ce-measure-widget=\"gallery-header\">\n\t\t\t\t\t<span class=\"m-cegHeader__logo\"><span class=\"a-cegLogo\"><\/span><\/span>\n\t\t\t\t<div class=\"m-cegHeader__imgCnt\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg\" class=\"m-cegHeader__imgOpener\" alt=\"Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\" \/>\t\t<\/div>\n\t\t<h2 class=\"m-cegHeader__title a-cegGalleryTitle\"><i class=\"fa fa-angle-left\"><\/i>80 \u00e9ves lett az IKEA &#8211; \u00edgy \u00fcnnepel a b\u00fator\u00f3ri\u00e1s<\/h2>\n\t\t<div class=\"m-cegHeader__pagination a-cegPagination\"><\/div>\n\t\t<div class=\"m-cegHeader__closeBtn close-button nlc-icon-close _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-close-btn\"><i class=\"fa fa-times\" aria-hidden=\"true\"><\/i><\/div>\n\t<\/div>\n\t<div class=\"m-cegLayer__screen\">\n\t\t<div class=\"m-cegLayer__carousel m-cegCarousel\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"2\/1\/ikea-\u00e9tterem\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg\"\n\t\t\t\t\tdata-title=\"ikea \u00e9tterem\"\n\t\t\t\t\tdata-desc=\"Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg\" class=\"m-cegCarousel__image\" alt=\"Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">1<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea \u00e9tterem<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"2\/2\/ikea-\u00e9tterem_1\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem_1.jpg\"\n\t\t\t\t\tdata-title=\"ikea \u00e9tterem_1\"\n\t\t\t\t\tdata-desc=\"S\u00e9f \u00e9s felszolg\u00e1l\u00f3k az egyik els\u0151 IKEA-\u00e9tteremben\nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem_1.jpg\" class=\"m-cegCarousel__image\" alt=\"S\u00e9f \u00e9s felszolg\u00e1l\u00f3k az egyik els\u0151 IKEA-\u00e9tteremben\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">2<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea \u00e9tterem_1<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">S\u00e9f \u00e9s felszolg\u00e1l\u00f3k az egyik els\u0151 IKEA-\u00e9tteremben\nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"m-cegCarousel__item\"\n\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\tdata-id=\"2\/3\/ikea_etterem\"\n\t\t\t\t\tdata-image-url=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_etterem.jpg\"\n\t\t\t\t\tdata-title=\"ikea_etterem\"\n\t\t\t\t\tdata-desc=\"K\u00edgy\u00f3z\u00f3 sorok az IKEA els\u0151 \u00e9tterm\u00e9ben\nFot\u00f3: about.ikea.com\">\n\n\t\t\t\t\t<!-- image -->\n\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_etterem.jpg\" class=\"m-cegCarousel__image\" alt=\"K\u00edgy\u00f3z\u00f3 sorok az IKEA els\u0151 \u00e9tterm\u00e9ben\" \/>\t\t\t\t\t\t<span class=\"fa m-cegCarousel__zoom _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"gallery-zoom-btn\"><\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- thumb icon \/ counter, caption  -->\n\t\t\t\t\t<div class=\"m-cegCarousel__captionCnt m-cegCaption\">\n\t\t\t\t\t\t<span class=\"m-cegCaption__thumbIcon a-cegThumbIcon _ce_measure_widget _ce_measure_link\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"thumbnails-btn\"\n\t\t\t\t\t\t\t  data-ce-measure-widget=\"gallery-thumbnails\"><i class=\" fa fa-th-large\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__pagination a-cegPagination\">\n\t\t\t\t\t\t\t<span class=\"a-cegPagination__current\">3<\/span>\/4\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"m-cegCaption__caption\">ikea_etterem<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Image description -->\n\t\t\t\t\t<div class=\"m-cegCarousel__desc a-cegDesc\">K\u00edgy\u00f3z\u00f3 sorok az IKEA els\u0151 \u00e9tterm\u00e9ben\nFot\u00f3: about.ikea.com<\/div>\n\n\t\t\t\t\t<!-- Image social share icons -->\n\t\t\t\t\t<div class=\"m-cegCarousel__socialCnt m-cegSocial\">\n\t\t\t\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"m-cegCarousel__item -banner\"\n\t\t\t\t\t\tdata-type=\"banner\"\n\t\t\t\t\t\tdata-id=\"2\/4\/banner\"\n\t\t\t\t\t\tdata-image-url=\"\"\n\t\t\t\t\t\tdata-title=\"\"\n\t\t\t\t\t\tdata-desc=\"\">\n\n\t\t\t\t\t\t<div class=\"m-cegCarousel__floatingCnt banner-container gallery-content010\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"m-cegLayer__thumbnails m-cegThumbList _ce_measure_widget\" data-ce-measure-widget=\"gallery-thumb-list\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"2\/1\/ikea-\u00e9tterem\"\n\t\t\t\t\tdata-index=\"0\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"Az egyik els\u0151 IKEA-\u00e9tterem az \u00f6tvenes \u00e9vekb\u0151l\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"2\/2\/ikea-\u00e9tterem_1\"\n\t\t\t\t\tdata-index=\"1\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea-\u00e9tterem_1.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"S\u00e9f \u00e9s felszolg\u00e1l\u00f3k az egyik els\u0151 IKEA-\u00e9tteremben\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-cegThumbList__item\"\n\t\t\t\t\tdata-id=\"2\/3\/ikea_etterem\"\n\t\t\t\t\tdata-index=\"2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/ikea_etterem.jpg\" class=\"m-cegThumbList__image _ce_measure_link\" alt=\"K\u00edgy\u00f3z\u00f3 sorok az IKEA els\u0151 \u00e9tterm\u00e9ben\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"m-cegLayer__sidebar m-cegSidebar _ce_measure_widget\" data-ce-measure-widget=\"gallery-sidebar\">\n\n\t\t<div class=\"m-cegSidebar__desc a-cegDesc _ce_measure_widget\" data-ce-measure-widget=\"gallery-desc\"><\/div>\n\n\t\t<div class=\"m-cegSidebar__socialCnt m-cegSocial -sidebar _ce_measure_widget\" data-ce-measure-widget=\"gallery-social\">\n\t\t\t<span class=\"m-cegSocial__text\">Fot\u00f3 megoszt\u00e1sa:<\/span><span class=\"m-cegSocial__iconWrap\"><span class=\"m-cegSocial__icon -facebook _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"facebookGallery-btn\"><i class=\"fab fa-facebook-f\"><\/i><\/span><span class=\"m-cegSocial__icon -pinterest _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"printeresGallery-btn\"><i class=\"fab fa-pinterest-p\"><\/i><\/span><span class=\"m-cegSocial__icon -email _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"emailGallery-btn\"><i class=\"far fa-envelope\"><\/i><\/span><span class=\"m-cegSocial__icon -clipboard _ce_measure_link _ce_measure_widget\" data-ce-measure-widget=\"clipboardGallery-btn\"><i class=\"fa fa-link\"><\/i><\/span><\/span>\t\t<\/div>\n\n\t\t<div class=\"gallery-right010 banner-container\"><\/div>\n\t\t<div class=\"gallery-right020 banner-container\"><\/div>\n\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\t<script>\n\t\tjQuery(function () {\n\t\t\tvar id = '#cegPostCnt_2';\n\t\t\tjQuery( id ).articleGallery({\n\t\t\t\tonChanged: function (event) {\n\t\t\t\t\t\tthis.renderSidebarCTS( 'gallery-right010' );\n\t\t\t\t\t\tthis.renderSidebarCTS( 'gallery-right020' );\n\t\t\t\t\t\tthis.renderBannerSlideCTS(  event,\n\t\t\t\t\t\t\t\t\t\t\t\t\t[\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content010',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content020',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t'gallery-content030'\n\t\t\t\t\t\t\t\t\t\t\t\t\t]);\n\t\t\t\t}\n\t\t\t});\n\t\t});\n\t<\/script>\t\n<p>Ami pedig m\u00e9g tov\u00e1bb n\u00f6velte a c\u00e9g n\u00e9pszer\u0171s\u00e9g\u00e9t, az egy majdnem trag\u00e9di\u00e1ba torkoll\u00f3 eset volt: 1970-ben ugyanis <strong>az egyik sv\u00e9d IKEA kigyulladt \u00e9s porig \u00e9gett<\/strong> \u2013 szerencs\u00e9re an\u00e9lk\u00fcl, hogy b\u00e1rki megs\u00e9r\u00fclt volna. S\u0151t, az esetnek pozit\u00edv hat\u00e1sa is volt: ezut\u00e1n d\u00f6nt\u00f6ttek ugyanis \u00fagy, hogy \u00f6nkiszolg\u00e1l\u00f3v\u00e1 teszik az \u00fczleteket, ahol az emberek kipr\u00f3b\u00e1lhatj\u00e1k a b\u00fatorok nagy r\u00e9sz\u00e9t. Az \u00e9vek sor\u00e1n ez lett az IKEA egyik legnagyobb vonzereje.<\/p>\n<h2>Az IKEA-effektus<\/h2>\n<p>Az IKEA az 1960-as \u00e9vekt\u0151l rohamos gyorsas\u00e1ggal kezdett terjeszkedni: el\u0151sz\u00f6r a skandin\u00e1v orsz\u00e1gokban v\u00e1lt n\u00e9pszer\u0171v\u00e9, a nyolcvanas \u00e9vek v\u00e9g\u00e9n, a kilencvenes \u00e9vek elej\u00e9n pedig m\u00e1r a K\u00f6z\u00e9p-Kelet Eur\u00f3p\u00e1ban is elterjedt.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Haz\u00e1nkban 1990-ben ny\u00edlt meg az els\u0151 \u00fczlet mintegy tizenkilencezer n\u00e9gyzetm\u00e9teres ter\u00fcleten, az \u00d6rs vez\u00e9r t\u00e9ren.<\/p><\/blockquote>\n<p>Nem eg\u00e9szen kilenc \u00e9vvel k\u00e9s\u0151bb megnyitott a m\u00e1sodik, majd 2017-ben a harmadik IKEA \u00e9s ezekben a nyitvatart\u00e1si id\u0151ben a mai napig folyamatosan \u00f3ri\u00e1si t\u00f6meggel tal\u00e1lkozhatunk. De vajon mi a b\u00fatorokat \u00e9s lakberendez\u00e9si eszk\u00f6z\u00f6ket gy\u00e1rt\u00f3 c\u00e9g siker\u00e9nek a titka? A szak\u00e9rt\u0151k szerint ez nem m\u00e1s, mint az \u00fagynevezett<strong> IKEA-effektus.<\/strong><\/p>\n<figure id=\"attachment_2233594\" aria-describedby=\"caption-attachment-2233594\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2233594\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/magyar-ikea-755x497.jpg\" alt=\"Az els\u0151 IKEA Budapesten, az \u00d6rs vez\u00e9r t\u00e9ren \" width=\"755\" height=\"497\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/magyar-ikea-755x497.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/magyar-ikea-250x165.jpg 250w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/magyar-ikea-532x350.jpg 532w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/05\/magyar-ikea.jpg 1024w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2233594\" class=\"wp-caption-text\">Fot\u00f3: AFP<\/figcaption><\/figure>\n<p><strong>Michael I. Norton, a Harvard \u00e9s Daniel Mochon, a Yale oktat\u00f3ja<\/strong> 2011-ben k\u00e9sz\u00edtettek h\u00e1rom kutat\u00e1st is, ami szerint\u00fck megmagyar\u00e1zhatja a c\u00e9g sikeress\u00e9g\u00e9t.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Az IKEA-effektus l\u00e9nyege els\u0151sorban abban rejlik, hogy az emberek sokkal jobban k\u00f6t\u0151dnek azokhoz a t\u00e1rgyakhoz, amiket \u0151k maguk szerelnek \u00f6ssze,<\/p><\/blockquote>\n<p>amiknek a haszn\u00e1lat\u00e1hoz az \u0151 befektetett energi\u00e1juk is sz\u00fcks\u00e9geltetik. A kutat\u00f3k szerint ez a fajta energiabefektet\u00e9s egyszer\u0171en olyan<strong> \u00e9rzelmi k\u00f6t\u0151d\u00e9st alak\u00edt ki,<\/strong> ami arra k\u00e9sztet minket, hogy \u00fajra \u00e9s \u00fajra \u00e1t\u00e9lj\u00fck azt. R\u00e1ad\u00e1sul, a kutat\u00e1sok azt is bebizony\u00edtott\u00e1k, hogy azok\u00e9rt a haszn\u00e1lati eszk\u00f6z\u00f6k\u00e9rt,<\/p>\n<blockquote class=\"article__extraTxt\"><p>amiket magunk \u00e1ll\u00edtottunk \u00f6ssze, j\u00f3val nagyobb \u00f6sszeget is hajland\u00f3ak vagyunk kifizetni, mint az\u00e9rt, amit m\u00e1r k\u00e9szen kapunk meg.<\/p><\/blockquote>\n<h2>Mit hoz a j\u00f6v\u0151?<\/h2>\n<figure id=\"attachment_2231355\" aria-describedby=\"caption-attachment-2231355\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2231355\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/03\/ikea_dron-755x470.jpeg\" alt=\"A k\u00e9k-s\u00e1rga IKEA dr\u00f3n, ami megk\u00f6nny\u00edti a v\u00e1s\u00e1rl\u00e1st\" width=\"755\" height=\"470\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/03\/ikea_dron-755x470.jpeg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/03\/ikea_dron-563x350.jpeg 563w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/03\/ikea_dron.jpeg 1080w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2231355\" class=\"wp-caption-text\">Fot\u00f3: ingka..com<\/figcaption><\/figure>\n<p>Az IKEA sokak szerint az\u00e9rt is v\u00e1lt ennyire n\u00e9pszer\u0171v\u00e9 a v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben, mert demokratiz\u00e1lta a diz\u00e1jnt: el\u00e9rhet\u0151v\u00e9, megfizethet\u0151v\u00e9 tette az ig\u00e9nyes b\u00fatorokat \u00e9s otthoni kieg\u00e9sz\u00edt\u0151ket. Sokan pedig kritikus m\u00f3don \u00e9pp emiatt \u201egyors\u00e9ttermi b\u00fatoroknak\u201d is nevezi az IKEA-ban kaphat\u00f3 term\u00e9keket. A nemr\u00e9giben Mil\u00e1n\u00f3ban megtarott diz\u00e1jn h\u00e9ten az IKEA kreat\u00edv igazgat\u00f3ja, <strong>Marcus Engman <\/strong>osztotta meg a <a href=\"https:\/\/www.designweek.co.uk\/issues\/24-april-28-april-2023\/ikea-80-years-milan-design-week\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">gondolatait<\/a> a kritik\u00e1kkal \u00e9s a j\u00f6v\u0151vel kapcsolatban.<\/p>\n<p>-Ma m\u00e1r nem csup\u00e1n az a fontos, hogy k\u00f6nny\u0171 legyen \u00f6sszeszerelni egy darabot, hanem az is, hogy t\u00f6bbsz\u00f6r lehessen ezt megtenni.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Egyre t\u00f6bb olyan b\u00fatort alkotunk meg, amit \u00fajra \u00e9s \u00fajra \u00e1t lehet alak\u00edtani an\u00e9lk\u00fcl, hogy elveszten\u00e9 az eredeti funkci\u00f3j\u00e1t.<\/p><\/blockquote>\n<p>Azon dolgozunk, hogy a lehet\u0151s\u00e9gek v\u00e9gtelen t\u00e1rh\u00e1zat biztos\u00edtsuk a v\u00e1s\u00e1rl\u00f3knak, mik\u00f6zben persze a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-zuhany-vizsporolas-ujrahasznositas-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>fenntarthat\u00f3s\u00e1g<\/strong><\/a> is rendk\u00edv\u00fcl fontos sz\u00e1munkra. Sokan azt hiszik, hogy a k\u00f6rnyezettudatoss\u00e1g \u00e9s a megfizethet\u0151s\u00e9g kiz\u00e1rj\u00e1k egym\u00e1st, pedig ez egy\u00e1ltal\u00e1n nincs \u00edgy. Mi p\u00e9ld\u00e1ul igyeksz\u00fcnk a lehet\u0151 legkevesebb alapanyaggal dolgozni, ami seg\u00edti a fenntarthat\u00f3s\u00e1got, mik\u00f6zben olcs\u00f3bb\u00e1 is teszi a v\u00e9gs\u0151 term\u00e9ket.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/barbie-baba-szuletesnap-mattel-jatekbaba-fotok\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/03\/barbie-babak-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/barbie-baba-szuletesnap-mattel-jatekbaba-fotok\/\" >64 \u00e9ves lett a Barbie baba! &#8211; A forradalom, amit egy gyerekj\u00e1t\u00e9k robbantott ki<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/barbie-baba-szuletesnap-mattel-jatekbaba-fotok\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hogyan lett egy tizenh\u00e9t \u00e9ves fiatal \u00e1ltal alap\u00edtott, t\u00e1rc\u00e1kat \u00e9s tollakat \u00e1rus\u00edt\u00f3 apr\u00f3 v\u00e1llalkoz\u00e1sb\u00f3l a vil\u00e1g egyik legnagyobb \u00e9s legismertebb c\u00e9ge? Ut\u00e1naj\u00e1rtunk! <\/p>\n","protected":false},"author":54,"featured_media":2233610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8089],"tags":[4220,1353,1727,12507,566],"class_list":["post-2233587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otthon","tag-butor","tag-ikea","tag-lakberendezes","tag-skandinav-butorok","tag-svedorszag"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2233587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2233587"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2233587\/revisions"}],"predecessor-version":[{"id":2233653,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2233587\/revisions\/2233653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2233610"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2233587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2233587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2233587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}