{"id":2232903,"date":"2023-04-22T07:03:49","date_gmt":"2023-04-22T05:03:49","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2232903"},"modified":"2023-04-21T15:49:19","modified_gmt":"2023-04-21T13:49:19","slug":"ikea-oroszorszag-moszkva-swed-house-2023","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/ikea-oroszorszag-moszkva-swed-house-2023\/","title":{"rendered":"Megnyitott az IKEA orosz hasonm\u00e1sa, a Swed House"},"content":{"rendered":"<p>Tavaly, alig p\u00e1r h\u00e9ttel az orosz-ukr\u00e1n h\u00e1bor\u00fa kirobban\u00e1s\u00e1t k\u00f6vet\u0151en az<strong> IKEA<\/strong> bejelentette, hogy kivonul Oroszorsz\u00e1gb\u00f3l. A vil\u00e1g egyik legnagyobb b\u00fatorgy\u00e1rt\u00f3 c\u00e9ge elk\u00e9peszt\u0151 profitr\u00f3l mondott le ezzel, de az oroszok nem k\u00e9slekedtek sok\u00e1ig: m\u00e1ris megnyitott ugyanis a <strong>Swed House<\/strong>, ami gyakorlatilag a t\u00f6k\u00e9letes koppint\u00e1sa a sv\u00e9d m\u00e1rk\u00e1nak \u2013 \u00edrja a <a href=\"https:\/\/designtaxi.com\/news\/423077\/IKEA-Inspired-Furniture-Chain-Swed-House-Opens-Its-First-Store-In-Russia\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Designtaxi<\/a>.<\/p>\n<p>Az IKEA 2000-ben nyitotta meg az els\u0151 \u00fczlet\u00e9t Oroszorsz\u00e1gban \u00e9s pillanatok alatt itt alakult ki az egyik legnagyobb profitot termel\u0151 piaca is: <strong>a c\u00e9g \u00e9vente m\u00e1sf\u00e9l milli\u00e1rd eur\u00f3s, vagyis hatsz\u00e1z milli\u00e1rd (!) forintos bev\u00e9telt produk\u00e1lt<\/strong>, eg\u00e9szen 2022-ig, amikor a sv\u00e9d c\u00e9g vezet\u0151i \u00fagy d\u00f6nt\u00f6ttek, hogy kivonulnak az orsz\u00e1gb\u00f3l. Az oroszok azonban \u2013 \u00f6sszefogva egy belorusz besz\u00e1ll\u00edt\u00f3val \u2013 mindent megtesznek, hogy megpr\u00f3b\u00e1lj\u00e1k bet\u00f6lteni az \u0171rt, amit az IKEA hagyott maga ut\u00e1n.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A Swed House vagyis a \u201esv\u00e9d h\u00e1z\u201d n\u00e9vre hallgat\u00f3 c\u00e9g m\u00e1r az elnevez\u00e9s\u00e9vel \u00e9s a k\u00e9k-s\u00e1rga sz\u00edneivel is egy\u00e9rtelm\u0171en a skandin\u00e1v \u00f3ri\u00e1s \u00fczletl\u00e1ncra eml\u00e9keztet,<\/p><\/blockquote>\n<p>de a term\u00e9kek is gyakorlatilag pontosan ugyanazok. S\u0151t, a Swed House igazgat\u00f3ja,<strong> Mamedali Kasymov<\/strong> a <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/ikea-lookalike-swed-house-opens-moscow-mixed-reactions-2023-04-15\/?utm_source=DesignTAXI&amp;utm_medium=DesignTAXI&amp;utm_term=DesignTAXI&amp;utm_content=DesignTAXI&amp;utm_campaign=DesignTAXI\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Reuters<\/a>-nek elismerte azt is, hogy az IKEA \u00e1ltal gy\u00e1rtott \u00e1ruk is megtal\u00e1lhat\u00f3k a polcokon.<\/p>\n<p>&#8211; Az \u00f6sszes term\u00e9k\u00fcnk nagyj\u00e1b\u00f3l egy\u00f6t\u00f6de sz\u00e1rmazik az<a href=\"https:\/\/www.startlap.hu\/vasarlas\/google-ikea-3d-butor-tervezes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> IKEA<\/strong><\/a> \u00fczleteib\u0151l, az \u00f6sszes t\u00f6bbi saj\u00e1t term\u00e9k \u00e9s a mi gy\u00e1rt\u00f3ink k\u00e9sz\u00edtik \u0151ket. Egy\u00e9bk\u00e9nt a gy\u00e1rt\u00f3ink k\u00f6z\u00f6tt is van \u00e1tfed\u00e9s, sz\u00f3val azok dolgoznak most nek\u00fcnk, akik a sv\u00e9d c\u00e9g munkat\u00e1rsai voltak el\u0151tte \u2013 magyar\u00e1zta a f\u00e9rfi. \u2013<\/p>\n<blockquote class=\"article__extraTxt\"><p>Mi nem az IKEA vagyunk, de azt nem titkoljuk, hogy szeretn\u00e9nk hasonl\u00edtani r\u00e1 \u00e9s emiatt persze rengeteg mindent \u00e1t is vett\u00fcnk t\u0151l\u00fck.<\/p><\/blockquote>\n<p>Azt tapasztaljuk, hogy az embereket alapvet\u0151en az IKEA \u00e9s a vele kapcsolatos elv\u00e1r\u00e1sok hozz\u00e1k be az \u00fczlet\u00fcnkbe, de v\u00e9g\u00fcl a Swed House term\u00e9kei miatt maradnak \u00e9s j\u00f6nnek vissza \u00fajra \u00e9s \u00fajra.<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"Russian IKEA Has Finally (Re)Opened: SWED House\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/736nM5FQMm4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Ha m\u00e1r a term\u00e9kekr\u0151l van sz\u00f3: a Swed House ugyan gy\u00e1rt \u00e9s \u00e1rul is b\u00fatorokat, de els\u0151sorban ink\u00e1bb a kisebb, mindennapi haszn\u00e1latra k\u00e9sz\u00fclt kieg\u00e9sz\u00edt\u0151k, konyhai eszk\u00f6z\u00f6k, textilek azok, amik igaz\u00e1n n\u00e9pszer\u0171ek. A tervek szerint a mostani, Moszkv\u00e1ban megnyitott \u00fczlet mell\u00e9 m\u00e9g \u00f6t\u00f6t terveznek id\u00e9n megnyitni a f\u0151v\u00e1rosban, ut\u00e1na pedig orsz\u00e1gszerte kezdenek majd terjeszkedni.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-levego-merokeszulek\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2023\/02\/ikea-levegominoseg-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-levego-merokeszulek\/\" >Az IKEA \u00faj eszk\u00f6ze megm\u00e9ri, mennyire tiszta otthon a leveg\u0151<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/ikea-levego-merokeszulek\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A sv\u00e9d \u00f3ri\u00e1sc\u00e9g sz\u00ednvil\u00e1ga \u00e9s a term\u00e9kek egy r\u00e9sze is ugyanaz maradt a Sv\u00e9d H\u00e1z n\u00e9vre hallgat\u00f3, Moszkv\u00e1ban megny\u00edlt \u00fczlet polcain. <\/p>\n","protected":false},"author":54,"featured_media":2232910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8089],"tags":[1353,16979,337,18234],"class_list":["post-2232903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otthon","tag-ikea","tag-orosz-ukran-haboru","tag-oroszorszag","tag-swed-house"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2232903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2232903"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2232903\/revisions"}],"predecessor-version":[{"id":2232961,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2232903\/revisions\/2232961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2232910"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2232903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2232903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2232903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}