{"id":2231678,"date":"2023-03-29T10:33:02","date_gmt":"2023-03-29T08:33:02","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2231678"},"modified":"2023-03-29T10:33:02","modified_gmt":"2023-03-29T08:33:02","slug":"logo-pepsi-megujul","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/logo-pepsi-megujul\/","title":{"rendered":"Lecser\u00e9li log\u00f3j\u00e1t a Pepsi – mutatjuk az \u00faj arculatot"},"content":{"rendered":"

Kedden mutatta be a 125 \u00e9ves Pepsi<\/a> az \u00faj log\u00f3j\u00e1t \u00e9s m\u00e1rkaarculat\u00e1t, amely er\u0151sen hasonl\u00edt az 1990-es \u00e9vekbeli v\u00e1ltozatra, de \u00faj elemeket is tartalmaz \u2013 \u00edrja a CNN<\/a>. A legf\u0151bb m\u00f3dos\u00edt\u00e1st a Pepsi feliratnak a stiliz\u00e1lt f\u00f6ldg\u00f6mb grafik\u00e1ba val\u00f3 visszaker\u00fcl\u00e9se<\/strong> jelenti. De v\u00e1ltozik a bet\u0171t\u00edpus, a bet\u0171sz\u00edn, valamint a szeg\u00e9ly is.<\/p>\n

\"A
Bal oldalon a jelenlegi, jobb oldalon az \u00faj log\u00f3 (Forr\u00e1s: PepsiCo)<\/figcaption><\/figure>\n

A PepsiCo azzal indokolta a d\u00f6nt\u00e9st, hogy amikor megk\u00e9rik az embereket, rajzolj\u00e1k le az \u00fcd\u00edt\u0151ital log\u00f3j\u00e1t, a legt\u00f6bben bele\u00edrj\u00e1k a Pepsi sz\u00f3t a k\u00f6rbe, mik\u00f6zben a jelenlegi, 2008-ban alkotott log\u00f3ban a m\u00e1rkan\u00e9v a k\u00f6r\u00f6n k\u00edv\u00fcl, a grafika mellett l\u00e1that\u00f3.<\/p>\n

A c\u00e9g marketingvezet\u0151je, Todd Kaplan szerint az \u00faj log\u00f3 olyan magabiztoss\u00e1got \u00e9s energi\u00e1t fog sug\u00e1rozni, amit „a m\u00e1rka val\u00f3j\u00e1ban k\u00e9pvisel”.<\/p>\n

\"A
Forr\u00e1s: PepsiCo<\/figcaption><\/figure>\n

A PepsiCo a v\u00e1ltoztat\u00e1ssal a Zero-term\u00e9kekre is hangs\u00falyosabban szeretne utalni, ugyanis a c\u00e9g kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1j\u00e1nak k\u00f6z\u00e9ppontj\u00e1ban a nulla cukor fog szerepelni mostant\u00f3l.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tAz Aldin\u00e1l 60%-os h\u00fasv\u00e9ti \u00e1rcs\u00f6kken\u00e9s is lehet<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0150szt\u0151l \u00c9szak-Amerik\u00e1ban, 2024-ben pedig m\u00e1r vil\u00e1gszerte a meg\u00fajult Pepsi-log\u00f3val tal\u00e1lkozhatunk a boltokban.<\/p>\n","protected":false},"author":20,"featured_media":2231686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[4889,13616],"class_list":["post-2231678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-logo","tag-pepsi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2231678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2231678"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2231678\/revisions"}],"predecessor-version":[{"id":2231690,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2231678\/revisions\/2231690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2231686"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2231678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2231678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2231678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}