{"id":2222482,"date":"2022-06-29T15:06:35","date_gmt":"2022-06-29T13:06:35","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2222482"},"modified":"2022-06-29T15:13:58","modified_gmt":"2022-06-29T13:13:58","slug":"magyar-termekek-nyugati-ter-eleskamra","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/magyar-termekek-nyugati-ter-eleskamra\/","title":{"rendered":"Sp\u00e1jzot rendeztek be a villamosmeg\u00e1ll\u00f3ban a Nyugati t\u00e9ren"},"content":{"rendered":"

A kutat\u00e1sok azt mutatj\u00e1k, hogy a koronav\u00edrus-j\u00e1rv\u00e1ny ut\u00e1ni id\u0151szakban jelent\u0151sen n\u0151tt a hazai term\u00e9kek ut\u00e1ni kereslet. A legjobban \u00e9ppen a fiatal, 18-25 \u00e9ves feln\u0151ttek k\u00f6r\u00e9ben, akikn\u00e9l a pand\u00e9mia el\u0151tt kev\u00e9sb\u00e9 volt fontos d\u00f6nt\u00e9si szempont az \u00e1ruk hazai eredete \u2013 sz\u00e1molt be err\u0151l Benedek Eszter, a Magyar Term\u00e9k Nonprofit Kft. \u00fcgyvezet\u0151je a Store Insider<\/strong><\/a> kiad\u00f3ja \u00e1ltal szervezett FMCG Top 2022 konferenci\u00e1n – \u00edrja<\/a><\/strong> a port\u00e1l.<\/p>\n

\"\u00c9l\u00e9skamra.\"
Forr\u00e1s: JCDecaux<\/figcaption><\/figure>\n

Most pedig \u00faj kezdem\u00e9nyez\u00e9ssel pr\u00f3b\u00e1lj\u00e1k felh\u00edvni a fiatalok figyelm\u00e9t a magyar term\u00e9kekre. \u201eA mi sp\u00e1jzunk\u201d elnevez\u00e9s\u0171 kamp\u00e1nyhoz t\u00f6bb gy\u00e1rt\u00f3 is csatlakozott.<\/p>\n

A kamp\u00e1ny k\u00f6zponti eleme a villamosmeg\u00e1ll\u00f3 a Nyugati p\u00e1lyaudvarn\u00e1l, amelyben Magyar Term\u00e9k v\u00e9djegyes \u00e1rukb\u00f3l egy val\u00f3di \u00e9l\u00e9skamr\u00e1t rendeztek be.<\/p><\/blockquote>\n

Ezek j\u00f3r\u00e9szt val\u00f3di 3D csomagol\u00e1sok, illetve dummy, azaz \u00e1lterm\u00e9kek. A j\u00faniusi kamp\u00e1nyt tov\u00e1bbi citylight poszterek \u00e9s social m\u00e9dia hirdet\u00e9sek is kieg\u00e9sz\u00edtik.<\/p>\n

A Magyar Term\u00e9k v\u00e9djegyes term\u00e9keket egys\u00e9gesen \u201eA hazai az igazi!\u201d szlogennel l\u00e1tt\u00e1k el. A c\u00e9ljuk, hogy a hazai eredet\u0171, ellen\u0151rz\u00f6tt, megb\u00edzhat\u00f3 \u00e1rukat a fogyaszt\u00f3k min\u00e9l sz\u00e9lesebb k\u00f6r\u00e9ben n\u00e9pszer\u0171s\u00edtse.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tJ\u00f3 h\u00edr\u00fcnk van, ha szereted a meggyet<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hazai term\u00e9keket n\u00e9pszer\u0171s\u00edtenek a 4-6-os villamos meg\u00e1ll\u00f3j\u00e1ban a Nyugati p\u00e1lyaudvarn\u00e1l. A kamp\u00e1ny c\u00e9lja, hogy a fiatalabb koroszt\u00e1lyt is el\u00e9rj\u00e9k a magyar \u00e1rukkal.<\/p>\n","protected":false},"author":56,"featured_media":2222486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[17474,1582,13398,17473],"class_list":["post-2222482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-aru","tag-kampany","tag-magyar-termek","tag-nyugati-ter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2222482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2222482"}],"version-history":[{"count":7,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2222482\/revisions"}],"predecessor-version":[{"id":2222528,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2222482\/revisions\/2222528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2222486"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2222482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2222482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2222482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}