{"id":2221179,"date":"2022-05-22T15:36:04","date_gmt":"2022-05-22T13:36:04","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2221179"},"modified":"2022-05-22T17:49:57","modified_gmt":"2022-05-22T15:49:57","slug":"youtube-reklam","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/youtube-reklam\/","title":{"rendered":"Ut\u00e1lod a YouTube-rekl\u00e1mokat? Van egy j\u00f3 h\u00edr\u00fcnk"},"content":{"rendered":"

A rekl\u00e1mok gyakran akkor is rendk\u00edv\u00fcl bosszant\u00f3ak, ha csak egyszer kell megn\u00e9zni \u0151ket, h\u00e1t m\u00e9g ha t\u00f6bb sz\u00e1z alkalommal. \u00cdgy volt ez p\u00e9ld\u00e1ul az orsz\u00e1ggy\u0171l\u00e9si v\u00e1laszt\u00e1s el\u0151tti politikai hirdet\u00e9sekkel is, de a k\u00fcl\u00f6nf\u00e9le term\u00e9keket n\u00e9pszer\u0171s\u00edteni hivatott \u00faj, nagy kamp\u00e1nyok is gyorsan az internetez\u0151k agy\u00e1ra mennek, m\u00e1r amennyiben nem fizetnek el\u0151 a YouTube pr\u00e9mium<\/a> szolg\u00e1ltat\u00e1s\u00e1ra. A vide\u00f3megoszt\u00f3 \u00faj eszk\u00f6ze, amelynek seg\u00edts\u00e9g\u00e9vel a c\u00e9gek szab\u00e1lyozhatj\u00e1k, milyen gyakran jelenjenek meg hirdet\u00e9seik az egyes felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, nagyban cs\u00f6kkentheti az indulatokat.<\/p>\n

A Google<\/a> \u00e1ltal febru\u00e1rban elind\u00edtott, a YouTube \u00e9s riv\u00e1lisai alkalmaz\u00e1saira is kiterjed\u0151 hirdet\u00e9si gyakoris\u00e1gi eszk\u00f6z, a Display & Video 360 ut\u00e1n a YouTube elind\u00edtotta saj\u00e1t kieg\u00e9sz\u00edt\u0151 eszk\u00f6z\u00e9t, a YouTube Frequencyt<\/strong>, amely m\u00e1r nemcsak a YouTube okost\u00e9v\u00e9alkalmaz\u00e1s\u00e1n, hanem<\/p>\n

a mobil \u00e9s asztali platformokon is sz\u00e1molja a megjelen\u0151 hirdet\u00e9seket. <\/p><\/blockquote>\n

Ez egyben azt jelenti, hogy a rekl\u00e1moz\u00f3t\u00f3l f\u00fcgg, milyen gyakoris\u00e1gi korl\u00e1toz\u00e1st \u00e1ll\u00edtanak be<\/strong>, de alighanem senkinek sem \u00e9ri meg folytatni a n\u00e9z\u0151k szab\u00e1lyos bomb\u00e1z\u00e1s\u00e1t azonos tartalmakkal.<\/p>\n

\"\"
Chris McGrath\/Getty Images<\/figcaption><\/figure>\n

A YouTube a hirdet\u0151knek sz\u00f3l\u00f3 blogbejegyz\u00e9s\u00e9ben \u00fagy fogalmazott: „mostant\u00f3l a heti gyakoris\u00e1gi c\u00e9l akt\u00edv be\u00e1ll\u00edt\u00e1s\u00e1val kieg\u00e9sz\u00edtheted az el\u00e9r\u00e9seidet – ezt a megold\u00e1st csak a YouTube tudja biztos\u00edtani. P\u00e1ratlan k\u00f6z\u00f6ns\u00e9gel\u00e9r\u00e9s\u00fcnk \u00e9s vezet\u0151 g\u00e9pi tanul\u00e1si k\u00e9pess\u00e9geink kombin\u00e1l\u00e1s\u00e1val a hirdet\u0151k imm\u00e1r optimaliz\u00e1lhatj\u00e1k, hogy a n\u00e9z\u0151k h\u00e1nyszor l\u00e1ss\u00e1k a hirdet\u00e9seiket egy h\u00e9ten. Ez nem csak hat\u00e9konyabb k\u00f6lt\u00e9st jelent, hanem – ami d\u00f6nt\u0151 fontoss\u00e1g\u00fa – jobb \u00e9lm\u00e9nyt a n\u00e9z\u0151k sz\u00e1m\u00e1ra”.<\/p>\n

(via The Verge<\/a>)<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\t\u00cdgy fog kin\u00e9zni az Apple 2022-es cs\u00facstelefonja<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A rendszeres felhaszn\u00e1l\u00f3k k\u00f6r\u00e9ben gy\u0171l\u00f6lettel \u00f6vezett marketingvide\u00f3k \u00e1radat\u00e1nak \u00e1ramvonalas\u00edt\u00e1s\u00e1ra ker\u00fcl sor, amelynek a YouTube n\u00e9z\u0151i \u00e9s hirdet\u0151i egy\u00fctt \u00f6r\u00fclhetnek.<\/p>\n","protected":false},"author":14,"featured_media":2221183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180,8086],"tags":[4209,646],"class_list":["post-2221179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","category-vasarlas","tag-reklam","tag-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2221179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2221179"}],"version-history":[{"count":6,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2221179\/revisions"}],"predecessor-version":[{"id":2221197,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2221179\/revisions\/2221197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2221183"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2221179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2221179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2221179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}