{"id":2214406,"date":"2021-12-03T12:53:10","date_gmt":"2021-12-03T11:53:10","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2214406"},"modified":"2021-12-03T12:53:10","modified_gmt":"2021-12-03T11:53:10","slug":"dragulasra-es-kevesebb-akciora-szamithatunk-a-divatiparban","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/dragulasra-es-kevesebb-akciora-szamithatunk-a-divatiparban\/","title":{"rendered":"Dr\u00e1gul\u00e1sra \u00e9s kevesebb akci\u00f3ra sz\u00e1m\u00edthatunk a divatiparban"},"content":{"rendered":"

A glob\u00e1lis divatipart<\/a> hidegzuhanyk\u00e9nt \u00e9rte a koronav\u00edrus, ennek ellen\u00e9re arra sz\u00e1m\u00edtanak, hogy a k\u00e9t \u00e9vvel ezel\u0151tt produk\u00e1lt sz\u00e1mokat m\u00e9g az idei \u00e9v v\u00e9g\u00e9ig valamilyen szinten utol\u00e9rik – az igazi fellend\u00fcl\u00e9s azonban j\u00f6v\u0151re v\u00e1rhat\u00f3. M\u00edg tavaly 20 sz\u00e1zal\u00e9kkal cs\u00f6kkentek a bev\u00e9telek, addigra a j\u00f6v\u0151 \u00e9vi szezon el\u0151rejelz\u00e9sei m\u00e1r 3-8 sz\u00e1zal\u00e9kos b\u0151v\u00fcl\u00e9st<\/strong> mutatnak. A nagy nyertesek viszont tov\u00e1bbra is azok lesznek, akik jelenleg is a top kateg\u00f3ri\u00e1ba tartoznak – ilyen p\u00e9ld\u00e1ul a Herm\u00e9s, a Deckers vagy a Nike, ugyanis megtehetik, hogy a fenntarthat\u00f3s\u00e1g \u00e9s \u00faj \u00fczleti modellhez igaz\u00edts\u00e1k m\u0171k\u00f6d\u00e9s\u00fcket – \u00edrja a Napi.hu<\/a>.<\/p>\n

Hi\u00e1nyoznak az \u00e1zsiai turist\u00e1k<\/h2>\n

Ez a j\u00f6v\u0151 \u00e9vi fellend\u00fcl\u00e9s egyenetlen lesz – \u00e1ll\u00edtja Anita Balchandani, a McKinsey EMEA-ruh\u00e1zat- \u00e9s luxusipari vezet\u0151je. A „nem luxuscikkek” elad\u00e1sai K\u00edn\u00e1ban \u00e9s az Egyes\u00fclt \u00c1llamokban a 2019-es szint felett z\u00e1rhatnak majd, \u00e1m Eur\u00f3pa j\u00f6v\u0151re vagy k\u00e9s\u0151bb fog csak helyre\u00e1llni.<\/strong> Erre legink\u00e1bb az \u00e1zsiai turist\u00e1k elmaradoz\u00e1sa a magyar\u00e1zat, ez a trend m\u00e9g 2-3 \u00e9vig is kitarthat.<\/p>\n

\"\"
Fot\u00f3illusztr\u00e1ci\u00f3: Getty Images<\/figcaption><\/figure>\n

A Budapest Fashion & Tech Summit divatipari konferenci\u00e1j\u00e1n az \u00e1zsiai piac fontoss\u00e1g\u00e1r\u00f3l<\/strong> besz\u00e9lt Baldaszti P\u00e9ter, a Nanushka t\u00e1rsalap\u00edt\u00f3ja is, el\u00e1rulta: j\u00f6v\u0151re \u00faj \u00fczletet nyitnak Miamiban \u00e9s Sanghajban is, s\u0151t, a tavalyi 21 milli\u00f3 eur\u00f3s bev\u00e9tel ut\u00e1n id\u00e9n a 33 milli\u00f3 eur\u00f3s rekordbev\u00e9telt is el\u00e9rhetik.<\/p>\n

A luxusszektor p\u00f6r\u00f6g K\u00edn\u00e1ban, utaz\u00e1s h\u00edj\u00e1n most erre k\u00f6ltenek belf\u00f6ld\u00f6n. Ez a szegmens az \u00e9v v\u00e9g\u00e9re plusz 70-90 sz\u00e1zal\u00e9kos t\u00f6bblettel is z\u00e1rhat.<\/p><\/blockquote>\n

Magasabb \u00e1rak, kevesebb akci\u00f3<\/h2>\n

Az tal\u00e1n m\u00e1r nem meglep\u0151, hogy a divatiparban is \u00e1remel\u00e9sre<\/a> kell sz\u00e1m\u00edtani: a vezet\u0151k 67 sz\u00e1zal\u00e9ka k\u00f6r\u00fclbel\u00fcl 3 sz\u00e1zal\u00e9kos \u00e1remelked\u00e9sre sz\u00e1m\u00edt \u00e9s 14 sz\u00e1zal\u00e9kuk 10 sz\u00e1zal\u00e9kot is meghalad\u00f3 n\u00f6veked\u00e9ssel kalkul\u00e1l 2022-ben<\/strong>. Ha az nem lenne el\u00e9g, hogy t\u00f6bb p\u00e9nz ker\u00fcl ki a p\u00e9nzt\u00e1rc\u00e1nkb\u00f3l, m\u00e9g olyan jelent\u0151s akci\u00f3kra sem sz\u00e1m\u00edthatunk, egyre kevesebb kedvezm\u00e9nyt k\u00edn\u00e1lnak a boltok.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tDr\u00e1g\u00e1bb lesz a farmer<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A m\u00e9lyrep\u00fcl\u00e9s ut\u00e1n fellend\u00fcl\u0151ben a divatipar, de 2022-ben dr\u00e1gul\u00e1sra \u00e9s kevesebb akci\u00f3ra lehet sz\u00e1m\u00edtani.<\/p>\n","protected":false},"author":43,"featured_media":2203653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[15085,770,16364,13855],"class_list":["post-2214406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-divatipar","tag-kina","tag-nanushka","tag-ruhazat"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2214406"}],"version-history":[{"count":2,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214406\/revisions"}],"predecessor-version":[{"id":2214412,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214406\/revisions\/2214412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2203653"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2214406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2214406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2214406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}