{"id":2214379,"date":"2021-12-03T07:03:31","date_gmt":"2021-12-03T06:03:31","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2214379"},"modified":"2021-12-03T08:37:19","modified_gmt":"2021-12-03T07:37:19","slug":"iden-az-aldi-volt-a-legcukibb","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/iden-az-aldi-volt-a-legcukibb\/","title":{"rendered":"Id\u00e9n az Aldi volt a legcukibb"},"content":{"rendered":"<p>Magyarorsz\u00e1gon gyakorlatilag nincs \u00e1lland\u00f3 rekl\u00e1marca az \u00fczletl\u00e1ncnak (b\u00e1r <a href=\"https:\/\/www.startlap.hu\/vasarlas\/a-nap-amikor-megerkezett-aldi-aron\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Aldi \u00c1ront<\/strong><\/a> sim\u00e1n visszatapsoln\u00e1nk), nem \u00fagy mint az Egyes\u00fclt Kir\u00e1lys\u00e1gban. Ott sim\u00e1n egy r\u00e9pa viszi a pr\u00edmet, aki Kevin n\u00e9vre hallgat, \u00e9s m\u00e1r rengeteg hirdet\u00e9sben szerepelt &#8211; \u00edrja a <strong><a href=\"https:\/\/www.napi.hu\/nemzetkozi-gazdasag\/buksza-aldi-kevin-repa-reklam-nagy-britannia.741393.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Napi.hu<\/a>.<\/strong><\/p>\n<figure id=\"attachment_2214384\" aria-describedby=\"caption-attachment-2214384\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2214384\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/12\/aldi_logo_bevasarlokosar-755x504.jpg\" alt=\"aldi logo\" width=\"755\" height=\"504\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/12\/aldi_logo_bevasarlokosar-755x504.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/12\/aldi_logo_bevasarlokosar-524x350.jpg 524w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/12\/aldi_logo_bevasarlokosar.jpg 800w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2214384\" class=\"wp-caption-text\">Aldi log\u00f3 egy mobiltelefon kijelz\u0151j\u00e9n (Fot\u00f3: Getty Images).<\/figcaption><\/figure>\n<blockquote class=\"article__extraTxt\">\n<p class=\"content-text text-justify\">Akkora a n\u00e9pszer\u0171s\u00e9ge az Aldi figur\u00e1j\u00e1nak, hogy Nagy-Britanni\u00e1ban gy\u0151ztesk\u00e9nt ker\u00fclt ki a sz\u00edvhez sz\u00f3l\u00f3 kar\u00e1csonyi hirdet\u00e9sek verseny\u00e9b\u0151l.<\/p>\n<\/blockquote>\n<p>Ez der\u00fclt ki abb\u00f3l a felm\u00e9r\u00e9sb\u0151l, melynek sor\u00e1n a Kantar piackutat\u00f3 c\u00e9g m\u00e9g arcfelismer\u0151 algoritmusokkal is m\u00e9rte a rekl\u00e1mok hat\u00e1s\u00e1t, \u00edgy vizsg\u00e1lva meg 24 \u00fcnnepi hirdet\u00e9s hat\u00e1s\u00e1t. V\u00e9g\u00fcl Kevint, a r\u00e9p\u00e1t hozt\u00e1k ki gy\u0151ztesnek, mivel \u0151 gyakorolta a legm\u00e9lyebb benyom\u00e1st az emberekre.<\/p>\n<blockquote class=\"article__extraTxt\">\n<p class=\"content-text text-justify\">A vid\u00e1m z\u00f6lds\u00e9g m\u00e1r hatodik \u00e9ve visszat\u00e9r\u0151 arca a n\u00e9met kiskereskedelmi-l\u00e1ncnak, \u00e1m 2021-ig kellett arra v\u00e1rni, hogy egy olyan versenyben legyen gy\u0151ztes, ahol Coca-Cola m\u00e1sodik, m\u00edg a Lidl csak a harmadik tudott lenni.<\/p>\n<\/blockquote>\n<p><strong>Hogy id\u00e9n mi is lehetett az a plusz, amivel siker\u00fclt nyerni?<\/strong> Ez kider\u00fcl az <a href=\"https:\/\/www.startlap.hu\/vasarlas\/aldi-tej-tojas-magyar-termelok-beszallitok\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Aldi<\/strong><\/a> rekl\u00e1mj\u00e1b\u00f3l, ami Charles Dickens, Kar\u00e1csonyi \u00e9nek c\u00edm\u0171 t\u00f6rt\u00e9net\u00e9t eleven\u00edti fel.<\/p>\n<p><iframe loading=\"lazy\" width=\"1864\" height=\"770\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/MIL8Kl-r0bo\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hatodik \u00e9ve egy r\u00e9pa a f\u0151szerepl\u0151 a n\u00e9met \u00fczletl\u00e1nc angol hirdet\u00e9seiben. Id\u00e9n \u00fagy n\u00e9z ki, be\u00e9rett az \u00f6tlet, hiszen a vele k\u00e9sz\u00fclt rekl\u00e1mot im\u00e1dt\u00e1k a legjobban az emberek Nagy-Britanni\u00e1ban. <\/p>\n","protected":false},"author":8,"featured_media":2214384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[850,138,4209],"class_list":["post-2214379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-aldi","tag-karacsony","tag-reklam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2214379"}],"version-history":[{"count":10,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214379\/revisions"}],"predecessor-version":[{"id":2214400,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2214379\/revisions\/2214400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2214384"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2214379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2214379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2214379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}