{"id":2204406,"date":"2021-04-01T07:53:56","date_gmt":"2021-04-01T05:53:56","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2204406"},"modified":"2021-04-01T12:07:09","modified_gmt":"2021-04-01T10:07:09","slug":"fel-fogrobbanni-a-magyar-e-kereskedelem","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/fel-fogrobbanni-a-magyar-e-kereskedelem\/","title":{"rendered":"Fel fog robbanni a magyar e-kereskedelem"},"content":{"rendered":"<p>A web\u00e1ruh\u00e1zak Google hirdet\u00e9sei \u00e9rz\u00e9kenyen k\u00f6vetik a piaci kereslet alakul\u00e1s\u00e1t. Ha n\u0151 a kereslet, n\u0151 a web\u00e1ruh\u00e1zak Google hirdet\u00e9si aktivit\u00e1sa, n\u0151 az e-kereskedelmi forgalom. M\u00e1rpedig Szlov\u00e1ki\u00e1ban val\u00f3s\u00e1ggal kil\u0151tt a hirdet\u00e9si aktivit\u00e1s a lez\u00e1r\u00e1sok ut\u00e1n. A lez\u00e1r\u00e1sok hasonl\u00f3 eredm\u00e9nyeket hozhatnak Magyarorsz\u00e1gon is \u2013 der\u00fcl ki a Growww Digital elemz\u00e9s\u00e9b\u0151l.<\/p>\n<h2>Ak\u00e1r a dupl\u00e1z\u00e1s is lehet itthon<\/h2>\n<p>A trendriport 340 k\u00f6z\u00e9p- \u00e9s kelet-eur\u00f3pai web\u00e1ruh\u00e1z Google hirdet\u00e9si adatait k\u00f6veti a koronav\u00edrus j\u00e1rv\u00e1ny 2020. \u00e9vi kit\u00f6r\u00e9se \u00f3ta. Az adatokb\u00f3l j\u00f3l l\u00e1tszik, hogy 2021 elej\u00e9t\u0151l kiugr\u00f3k a szlov\u00e1k adatok a r\u00e9gi\u00f3hoz k\u00e9pest. Febru\u00e1rban k\u00e9t \u00e9s f\u00e9lszerese volt a Google hirdet\u00e9s megjelen\u00edt\u00e9s, \u00e1tkattint\u00e1s \u00e9s k\u00f6lt\u00e9s mennyis\u00e9ge Szlov\u00e1ki\u00e1ban az egy \u00e9vvel kor\u00e1bbi adatokhoz k\u00e9pest. Az orsz\u00e1gban december 19. \u00f3ta tart\u00f3 lez\u00e1r\u00e1sok hat\u00e1s\u00e1ra <strong>egyetlen h\u00f3nap alatt a t\u00f6bbsz\u00f6r\u00f6s\u00e9re n\u0151ttek a vizsg\u00e1lt e-keresked\u0151k Google hirdet\u00e9si k\u00f6lt\u00e9sei<\/strong>, ami forgalom n\u00f6veked\u00e9s\u00e9t k\u00f6vette le.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A lez\u00e1r\u00e1s els\u0151 hete ut\u00e1n magyar piaci trend k\u00f6veti a szlov\u00e1k mint\u00e1t. K\u00e9t h\u00e9t alatt 30 sz\u00e1zal\u00e9kpontot n\u00f6vekedett az e-keresked\u0151k hirdet\u00e9si aktivit\u00e1sa.<\/p><\/blockquote>\n<p>\u201eRobban\u00e1sra sz\u00e1m\u00edtunk Magyarorsz\u00e1gon is. A lez\u00e1r\u00e1s hat\u00e1s\u00e1ra v\u00e1rhat\u00f3an megugrik a m\u00e1rciusi <a href=\"https:\/\/www.startlap.hu\/vasarlas\/az-e-kereskedelem-kifejezetten-jo-hatassal-van-a-kornyezetre\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-kereskedelem<\/a> forgalma. A boltok z\u00e1rva vannak, korl\u00e1tozott a k\u00edn\u00e1lat, ez\u00e9rt megn\u0151 az online kereslet. Ak\u00e1r a dupl\u00e1z\u00e1s sem elk\u00e9pzelhetetlen az el\u0151z\u0151 \u00e9vhez k\u00e9pest\u201d- v\u00e9li Szab\u00f3 L\u00e1szl\u00f3, a Growww Digital online-n\u00f6veked\u00e9si szak\u00e9rt\u0151je.<\/p>\n<h2>\u00daj bel\u00e9p\u0151kre is sz\u00e1m\u00edtanak<\/h2>\n<p>A megl\u00e9v\u0151 v\u00e1s\u00e1rl\u00f3k mellett megn\u0151 az \u00faj bel\u00e9p\u0151 v\u00e1s\u00e1rl\u00f3k sz\u00e1ma, akik a lez\u00e1r\u00e1s hat\u00e1s\u00e1ra kezdenek <a href=\"https:\/\/www.startlap.hu\/vasarlas\/7-tipp-a-biztonsagos-online-vasarlashoz\/\" target=\"_blank\" rel=\"noopener noreferrer\">online v\u00e1s\u00e1rl\u00e1sba<\/a>. Mindez komoly kih\u00edv\u00e1s el\u00e9 \u00e1ll\u00edtja az e-keresked\u0151ket. Fel kell k\u00e9sz\u00fclni a rohamra, <strong>b\u0151v\u00edteni kell a logisztik\u00e1t, besz\u00e1ll\u00edt\u00f3i kapacit\u00e1st,<\/strong> hogy ki tudj\u00e1k el\u00e9g\u00edteni a hirtelen fell\u00e9p\u0151 kereslet n\u00f6veked\u00e9st. B\u00e1r az online kereslet m\u00e9rs\u00e9kl\u0151dni fog a korl\u00e1toz\u00e1sok felold\u00e1sa ut\u00e1n, a hat\u00e1sa tart\u00f3snak mutatkozik az els\u0151 k\u00e9t hull\u00e1m tapasztalatai alapj\u00e1n.<\/p>\n<figure id=\"attachment_2197709\" aria-describedby=\"caption-attachment-2197709\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2197709\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/09\/e-kereskedelem-755x464.jpg\" alt=\"\" width=\"755\" height=\"464\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/09\/e-kereskedelem-755x464.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/09\/e-kereskedelem-570x350.jpg 570w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/09\/e-kereskedelem.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2197709\" class=\"wp-caption-text\">Getty Images<\/figcaption><\/figure>\n<p>Szab\u00f3 L\u00e1szl\u00f3 elmondta, hogy az e-kereskedelem ilyen m\u00e9rt\u00e9k\u0171 b\u0151v\u00fcl\u00e9se <strong>maga ut\u00e1n vonta a hat\u00e1ron \u00e1tny\u00fal\u00f3 e-kereskedelem er\u0151s\u00f6d\u00e9s\u00e9t a r\u00e9gi\u00f3ban<\/strong>. Azok a v\u00e1llalkoz\u00e1sok, melyek a hazai piacokon meg tudtak er\u0151s\u00f6dni, a k\u00fclf\u00f6ldi piacok fel\u00e9 nyitnak. Van p\u00e9lda olyan magyar v\u00e1llalkoz\u00e1sra, amely az koronav\u00edrus j\u00e1rv\u00e1ny alatt eredm\u00e9nyesen l\u00e9pett az online piacra \u00e9s ma m\u00e1r hat orsz\u00e1gban van jelen.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kutatas-koronavirus-vasarloi-szokasok\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/05\/bevasarlokocsi_koronavirus-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kutatas-koronavirus-vasarloi-szokasok\/\" >Kutat\u00e1s: a koronav\u00edrus megv\u00e1ltoztatta a v\u00e1s\u00e1rl\u00f3i szok\u00e1sokat<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/kutatas-koronavirus-vasarloi-szokasok\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Szlov\u00e1kia most az e-kereskedelem laborat\u00f3riuma, december \u00f3ta tart\u00f3 a lez\u00e1r\u00e1sok hat\u00e1s\u00e1ra minden elk\u00e9pzelhet\u0151 e-kereskedelmi rekord megd\u0151lt. Hasonl\u00f3 folyamatokra sz\u00e1m\u00edthatunk Magyarorsz\u00e1gon is a lez\u00e1r\u00e1sok fejlem\u00e9nyek\u00e9nt. <\/p>\n","protected":false},"author":43,"featured_media":2197709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[6804,9176,69,348],"class_list":["post-2204406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-e-kereskedelem","tag-internetes-vasarlas","tag-magyarorszag","tag-szlovakia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2204406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2204406"}],"version-history":[{"count":2,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2204406\/revisions"}],"predecessor-version":[{"id":2204514,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2204406\/revisions\/2204514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2197709"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2204406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2204406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2204406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}