{"id":2203258,"date":"2021-03-02T10:55:03","date_gmt":"2021-03-02T09:55:03","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2203258"},"modified":"2021-03-02T10:55:03","modified_gmt":"2021-03-02T09:55:03","slug":"online-divatuzletek-koronavirus","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/online-divatuzletek-koronavirus\/","title":{"rendered":"Magyarorsz\u00e1gon 21 sz\u00e1zal\u00e9kkal n\u0151het az online divat\u00fczletek forgalma"},"content":{"rendered":"<p>Magyarorsz\u00e1gon az online divat\u00fczletek 2020-as, 240 milli\u00e1rd forintos forgalma <strong>21 sz\u00e1zal\u00e9kkal 290 milli\u00e1rd forintra n\u0151het az id\u00e9n<\/strong>, r\u00e9szesed\u00e9s\u00fck a divatpiacon a 2020-as 17,5 sz\u00e1zal\u00e9kr\u00f3l 20 sz\u00e1zal\u00e9kra emelkedhet 2023-ra &#8211; \u00e1ll a Glami, a t\u00f6bb mint 250 meghat\u00e1roz\u00f3 eur\u00f3pai divatweb\u00e1ruh\u00e1z k\u00edn\u00e1lat\u00e1t egy online platformon \u00f6sszes\u00edt\u0151 keres\u0151oldal internetes adatfelv\u00e9telen \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si statisztik\u00e1kon alapul\u00f3 kutat\u00e1s\u00e1ban.<\/p>\n<p>Rom\u00e1nia, Szlov\u00e1kia, Csehorsz\u00e1g, G\u00f6r\u00f6gorsz\u00e1g \u00e9s Magyarorsz\u00e1g divatkereskedelemi piac\u00e1nak elemz\u00e9se szerint <strong>gy\u00f6keres \u00e1talakul\u00e1s v\u00e1rhat\u00f3 a divatkereskedelemben<\/strong>, a gyors piaci v\u00e1ltoz\u00e1sok a m\u00e1rk\u00e1kat \u00e9s a kiskeresked\u0151ket egyar\u00e1nt \u00e9rintik.<\/p>\n<p>Az MTI-hez eljuttatott k\u00f6zlem\u00e9ny\u00fck szerint <strong>az online keresked\u0151k helyzeti el\u0151nye megk\u00e9rd\u0151jelezhetetlen<\/strong>, a kereskedelmi l\u00e1ncok t\u00f6bb ezer offline \u00fczletet z\u00e1rtak be, \u00e9s jelent\u0151s \u00f6sszegeket fektetnek <a href=\"https:\/\/www.startlap.hu\/vasarlas\/webshop-internetes-vasarlas-kiskereskedelem-itm\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-kereskedelembe<\/a> &#8211; \u00edrt\u00e1k.<\/p>\n<h2>A leggyorsabban n\u00f6vekv\u0151 piac<\/h2>\n<p>A jelent\u00e9s szerint a r\u00e9gi\u00f3 az egyik leggyorsabban n\u00f6vekv\u0151 piac Eur\u00f3p\u00e1ban: a vizsg\u00e1lt orsz\u00e1gokban a divatcikkek forgalma 2020-ban el\u00e9rte a 4 milli\u00e1rd eur\u00f3t, ennek negyed\u00e9t az online \u00e9rt\u00e9kes\u00edt\u00e9s adta, amely r\u00e9gi\u00f3s szinten 20 sz\u00e1zal\u00e9kkal b\u0151v\u00fcl az id\u00e9n.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/webshop-bolt-energiaosztaly-energiacimke\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/08\/mosogepek_bolt-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/webshop-bolt-energiaosztaly-energiacimke\/\" >M\u00e1rcius 1-t\u0151l nagy v\u00e1ltoz\u00e1s a boltokban, webshopokban<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/webshop-bolt-energiaosztaly-energiacimke\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p>A magyar piacon a divatcikkek online e-kereskedelme 40 sz\u00e1zal\u00e9kkal n\u0151tt 2020-ban, szemben a v\u00e1rt 14 sz\u00e1zal\u00e9kkal. A koronav\u00edrus-j\u00e1rv\u00e1ny azonban az eg\u00e9sz divatpiacra negat\u00edvan hatott, \u00e9rt\u00e9ke 11 sz\u00e1zal\u00e9kkal esett vissza Magyarorsz\u00e1gon.<\/p>\n<p>A koronav\u00edrus-j\u00e1rv\u00e1ny els\u0151 hull\u00e1m\u00e1ban az online v\u00e1s\u00e1rl\u00e1sok mintegy 25 sz\u00e1zal\u00e9k\u00e1t tett\u00e9k ki az els\u0151 online v\u00e1s\u00e1rl\u00f3k tett\u00e9k ki Rom\u00e1ni\u00e1ban \u00e9s Szlov\u00e1ki\u00e1ban, m\u00edg Magyarorsz\u00e1gon 13 sz\u00e1zal\u00e9k volt ez az ar\u00e1ny.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Az \u00faj v\u00e1s\u00e1rl\u00e1si mint\u00e1k a tanulm\u00e1ny szerint tart\u00f3ss\u00e1 v\u00e1lnak a j\u00f6v\u0151ben, a felm\u00e9r\u00e9s\u00e9ben r\u00e9sztvev\u0151k 41 sz\u00e1zal\u00e9ka nyilatkozta, hogy a pand\u00e9mi\u00e1t k\u00f6vet\u0151en is els\u0151sorban az interneten fog divatcikket v\u00e1s\u00e1rolni.<\/p><\/blockquote>\n<p>A felm\u00e9r\u00e9s szerint a r\u00e9gi\u00f3ban m\u0171k\u00f6d\u0151 e-kereskedelemi v\u00e1llalkoz\u00e1sok vezet\u0151inek csaknem fele a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia els\u0151dleges \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1v\u00e1 v\u00e1l\u00e1s\u00e1t nevezte meg a divat e-kereskedelem j\u00f6v\u0151j\u00e9t legink\u00e1bb meghat\u00e1roz\u00f3 t\u00e9nyez\u0151k\u00e9nt.<\/p>\n<figure id=\"attachment_2203264\" aria-describedby=\"caption-attachment-2203264\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2203264\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/03\/online-vasarlas_ruha-755x426.jpg\" alt=\"\" width=\"755\" height=\"426\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/03\/online-vasarlas_ruha-755x426.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/03\/online-vasarlas_ruha-215x120.jpg 215w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/03\/online-vasarlas_ruha-620x350.jpg 620w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/03\/online-vasarlas_ruha.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2203264\" class=\"wp-caption-text\">Getty Images<\/figcaption><\/figure>\n<h2>H\u00f3d\u00edt a mesters\u00e9ges intelligencia<\/h2>\n<p>A kutat\u00e1s szerint 2021 a mesters\u00e9ges intelligenci\u00e1t (MI) haszn\u00e1l\u00f3 technol\u00f3gi\u00e1k elterjed\u00e9s\u00e9nek az \u00e9ve lesz. Az e-\u00fczletek egyre nagyobb ar\u00e1nyban hajland\u00f3ak ebbe fektetni. M\u00edg kor\u00e1bban csak az elektronikus kereskedelem \u00f3ri\u00e1sai haszn\u00e1lt\u00e1k a g\u00e9pi tanul\u00e1s algoritmusait az \u00e9rt\u00e9kes\u00edt\u00e9si trendek megismer\u00e9s\u00e9re, m\u00e1ra m\u00e1r a kisebb webshopok is.<\/p>\n<p>Kit\u00e9rtek arra is, hogy a j\u00e1rv\u00e1nyhelyzet hat\u00e1s\u00e1ra tavaly a keszty\u0171k \u00e9s s\u00e1lak \u00e9rt\u00e9kes\u00edt\u00e9se kiugr\u00f3an n\u0151tt, 151 illetve 215 sz\u00e1zal\u00e9kkal, k\u00f6nt\u00f6s\u00f6kb\u0151l 144 sz\u00e1zal\u00e9kkal, h\u00e1l\u00f3ruh\u00e1kb\u00f3l pedig 106 sz\u00e1zal\u00e9kkal t\u00f6bbet adtak el tavaly a magyar piacon.<\/p>\n<p>Ek\u00f6zben a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/milyen-furdoruhat-valassz-a-testalkatod-alapjan\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00fcrd\u0151ruh\u00e1k<\/a> ir\u00e1nti kereslet 31 sz\u00e1zal\u00e9kkal esett vissza, \u00e9s 25 sz\u00e1zal\u00e9kkal kevesebb k\u00f6r\u00f6mcip\u0151t \u00e9rt\u00e9kes\u00edtettek, de jelent\u0151sen visszaesett az alkalmi ruh\u00e1k ir\u00e1nti kereslet is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gy\u00f6keres \u00e1talakul\u00e1s v\u00e1rhat\u00f3 a divatkereskedelemben, a gyors piaci v\u00e1ltoz\u00e1sok a m\u00e1rk\u00e1kat \u00e9s a kiskeresked\u0151ket egyar\u00e1nt \u00e9rintik.<\/p>\n","protected":false},"author":20,"featured_media":2203264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[3783,6592,6806],"class_list":["post-2203258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-divat","tag-online-vasarlas","tag-webshop"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2203258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2203258"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2203258\/revisions"}],"predecessor-version":[{"id":2203265,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2203258\/revisions\/2203265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2203264"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2203258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2203258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2203258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}