{"id":2202418,"date":"2021-02-02T11:34:37","date_gmt":"2021-02-02T10:34:37","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2202418"},"modified":"2021-02-02T18:34:52","modified_gmt":"2021-02-02T17:34:52","slug":"gvh-fogfeherito-brightwhite-eltiltas","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/gvh-fogfeherito-brightwhite-eltiltas\/","title":{"rendered":"Megtiltott\u00e1k a n\u00e9pszer\u0171 fogfeh\u00e9r\u00edt\u0151 rekl\u00e1moz\u00e1s\u00e1t"},"content":{"rendered":"<p>A nemzeti versenyhat\u00f3s\u00e1g tavaly \u00e9v v\u00e9g\u00e9n ind\u00edtott vizsg\u00e1latot a&nbsp;<a href=\"https:\/\/gvh.hu\/sajtoszoba\/sajtokozlemenyek\/2021-es-sajtokozlemenyek\/forgalombol-kivont-fogfeheritot-hirdettek-a-gvh-vizsgalatot-inditott\" target=\"_blank\">BrightWhite otthoni fogfeh\u00e9r\u00edt\u0151 term\u00e9kcsal\u00e1d forgalmaz\u00f3ival szemben<\/a>, mert rekl\u00e1mgyakorlatuk v\u00e9lhet\u0151en t\u00f6bb szempontb\u00f3l is megt\u00e9veszti a fogyaszt\u00f3kat. A <strong>term\u00e9keket a Nemzeti N\u00e9peg\u00e9szs\u00e9g\u00fcgyi K\u00f6zpont forgalomb\u00f3l kitiltottk\u00e9nt tartja nyilv\u00e1n<\/strong>, mivel a term\u00e9k dokument\u00e1ci\u00f3ja hi\u00e1nyos, \u00edgy nem z\u00e1rhat\u00f3 ki, hogy az eur\u00f3pai \u00e1gazati norm\u00e1k \u00e1ltal tiltott anyagot tartalmaz. A fogfeh\u00e9r\u00edt\u0151 ez\u00e9rt a versenyhat\u00f3s\u00e1g gyan\u00faja szerint jogszer\u0171en nem n\u00e9pszer\u0171s\u00edthet\u0151 &#8211; k\u00f6z\u00f6lte a <a href=\"https:\/\/www.gvh.hu\/sajtoszoba\/sajtokozlemenyek\/2021-es-sajtokozlemenyek\/a-gvh-megtiltotta-a-brightwhite-fogfeherito-reklamozasat\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">GVH<\/a>.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A Gazdas\u00e1gi Versenyhivatal az elj\u00e1r\u00e1s sor\u00e1n azzal szembes\u00fclt, hogy a term\u00e9k rekl\u00e1moz\u00e1sa m\u00e9g h\u00f3napokkal a joger\u0151s k\u00f6zeg\u00e9szs\u00e9g\u00fcgyi hat\u00f3s\u00e1gi eltilt\u00e1st k\u00f6vet\u0151en is igen akt\u00edv, \u00edgy sz\u00e9les fogyaszt\u00f3i k\u00f6rt vesz\u00e9lyeztet. A hat\u00f3s\u00e1g ez\u00e9rt \u2013 ideiglenes int\u00e9zked\u00e9sk\u00e9nt \u2013 elj\u00e1r\u00e1s\u00e1nak befejez\u00e9s\u00e9ig a kereskedelmi gyakorlat megtilt\u00e1sa mellett d\u00f6nt\u00f6tt.<\/p><\/blockquote>\n<p>A GVH ideiglenes int\u00e9zked\u00e9se a BrightWhite otthoni fogfeh\u00e9r\u00edt\u0151 rendszer n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9nek befejez\u00e9s\u00e9re k\u00f6telezte a term\u00e9kcsal\u00e1dot forgalmaz\u00f3 c\u00e9geket, valamint a rekl\u00e1mok k\u00f6zz\u00e9tev\u0151it. A magyar versenyhat\u00f3s\u00e1g emellett \u2013 az \u00e9rintett k\u00f6zvet\u00edt\u0151 \u00fcgyn\u00f6ks\u00e9gek k\u00f6telez\u00e9s\u00e9vel \u2013 <strong>helyreigaz\u00edt\u00f3 t\u00e1j\u00e9koztat\u00e1s k\u00f6zz\u00e9t\u00e9tel\u00e9t rendelte el azon influenszerek k\u00f6z\u00f6ss\u00e9gi csatorn\u00e1in<\/strong>, akik a forgalmaz\u00e1s megtilt\u00e1s\u00e1t k\u00f6vet\u0151en r\u00e9szt vettek a term\u00e9k rekl\u00e1moz\u00e1s\u00e1ban.<\/p>\n<figure id=\"attachment_2202419\" aria-describedby=\"caption-attachment-2202419\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2202419\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/02\/mosoly-755x504.jpg\" alt=\"\" width=\"755\" height=\"504\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/02\/mosoly-755x504.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/02\/mosoly-524x350.jpg 524w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/02\/mosoly.jpg 1272w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2202419\" class=\"wp-caption-text\">Illusztr\u00e1ci\u00f3: Getty Images<\/figcaption><\/figure>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A versenyhivatal emellett helyreigaz\u00edt\u00e1st rendelt el a BrightWhite otthoni fogfeh\u00e9r\u00edt\u0151 rendszert rekl\u00e1moz\u00f3 influenszerek k\u00f6z\u00f6ss\u00e9gi oldalain.<\/p>\n","protected":false},"author":43,"featured_media":2202419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[14485,14421,611],"class_list":["post-2202418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-brightwhite","tag-fogfeherito","tag-gvh"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2202418"}],"version-history":[{"count":5,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202418\/revisions"}],"predecessor-version":[{"id":2202456,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202418\/revisions\/2202456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2202419"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2202418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2202418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2202418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}