{"id":2202317,"date":"2021-01-28T14:15:25","date_gmt":"2021-01-28T13:15:25","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2202317"},"modified":"2021-01-28T14:06:42","modified_gmt":"2021-01-28T13:06:42","slug":"douglas-parfumeria-bezar-online-vasarlas","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/douglas-parfumeria-bezar-online-vasarlas\/","title":{"rendered":"Bez\u00e1rja t\u00f6bb sz\u00e1z \u00fczlet\u00e9t a Douglas parf\u00fcm\u00e9rial\u00e1nc"},"content":{"rendered":"

Kiemelt\u00e9k, hogy a koronav\u00edrus-vil\u00e1gj\u00e1rv\u00e1ny miatt elrendelt korl\u00e1toz\u00e1sok felgyors\u00edtott\u00e1k az online v\u00e1s\u00e1rl\u00e1s n\u00e9pszer\u0171s\u00e9g-n\u00f6veked\u00e9s\u00e9nek trendj\u00e9t<\/strong>, ez\u00e9rt m\u00e1r tavaly ny\u00e1r \u00f3ta vizsg\u00e1lj\u00e1k, hogy a fogyaszt\u00f3i szok\u00e1sok tart\u00f3s v\u00e1ltoz\u00e1sa r\u00e9v\u00e9n milyen m\u00f3dos\u00edt\u00e1sok sz\u00fcks\u00e9gesek az \u00fczleth\u00e1l\u00f3zatban. Az elemz\u00e9s eredm\u00e9nyek\u00e9nt \u00fagy d\u00f6nt\u00f6ttek, hogy a 2400 parf\u00fcm\u00e9ria k\u00f6z\u00fcl mintegy 500-at felsz\u00e1molnak<\/strong>, t\u00f6bbs\u00e9g\u00fcket D\u00e9l-Eur\u00f3p\u00e1ban. A boltbez\u00e1r\u00e1sok v\u00e9grehajt\u00e1s\u00e1r\u00f3l t\u00e1rgyal\u00e1sokat kezdenek a munkav\u00e1llal\u00f3k k\u00e9pvisel\u0151ivel. Az \u00e1talak\u00edt\u00e1st 2022 \u0151sz\u00e9re fejezik be.<\/p>\n

Tarolt a netes rendel\u00e9s<\/h2>\n

A Magyarorsz\u00e1gon 2001-ben megjelent \u00e9s 22 boltot \u00fczemeltet\u0151 t\u00e1rsas\u00e1g kiemelte, hogy a 2019\/2020-as \u00fczleti \u00e9vben 50 sz\u00e1zal\u00e9kkal n\u00f6vekedett online parf\u00fcm\u00e9ri\u00e1juk l\u00e1togatotts\u00e1ga<\/strong>. Az elektronikus kereskedelmi \u00fczlet\u00e1g bev\u00e9tele \u00edgy minden kor\u00e1bbin\u00e1l nagyobbra, \u00e9ves szinten 40,6 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9ssel 822 milli\u00f3 eur\u00f3ra (300 milli\u00e1rd forint) emelkedett. A hagyom\u00e1nyos boltok bev\u00e9tele viszont 15,8 sz\u00e1zal\u00e9kkal 2,4 milli\u00e1rd eur\u00f3ra s\u00fcllyedt.<\/p>\n

\"\"
Fot\u00f3: Jeremy Moeller\/Getty Images<\/figcaption><\/figure>\n

A k\u00e9t \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1t egy\u00fcttv\u00e9ve a t\u00e1rsas\u00e1g bev\u00e9tele 3,2 milli\u00e1rd eur\u00f3 volt a tavaly szeptemberrel v\u00e9get \u00e9rt \u00fczleti \u00e9vben, ami 6,4 sz\u00e1zal\u00e9kos cs\u00f6kken\u00e9s az egy \u00e9vvel kor\u00e1bban el\u00e9rt 3,5 milli\u00e1rd eur\u00f3hoz k\u00e9pest. Az online \u00fczlet\u00e1g teljes\u00edtm\u00e9ny\u00e9nek ar\u00e1nya a bev\u00e9telben meghaladta az egynegyedet, 8,5 sz\u00e1zal\u00e9kponttal 25,4 sz\u00e1zal\u00e9kra emelkedett az el\u0151z\u0151 \u00e9vi 16,9 sz\u00e1zal\u00e9kr\u00f3l. A t\u00e1rsas\u00e1g egyszeri t\u00e9telekt\u0151l megtiszt\u00edtott, kamat-, ad\u00f3fizet\u00e9s \u00e9s \u00e9rt\u00e9kcs\u00f6kken\u00e9si le\u00edr\u00e1s el\u0151tti eredm\u00e9nye (EBITDA) 16,7 sz\u00e1zal\u00e9kkal 292 milli\u00f3 eur\u00f3ra s\u00fcllyedt.<\/p>\n

\n\t
\n\t\t\n\t\t\t\n\t\t<\/a>\n\t<\/div>\n\t
\n\t\tEz is \u00e9rdekelhet:<\/span>\n\t\t

\n\t\t\tEzekben a boltokban kerestek a legt\u00f6bbet az elad\u00f3k<\/a>\n\t\t<\/h3>\n\t\tElolvasom<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bez\u00e1rja t\u00f6bb sz\u00e1z \u00fczlet\u00e9t a Douglas parf\u00fcm\u00e9rial\u00e1nc – k\u00f6z\u00f6lte cs\u00fct\u00f6rt\u00f6k\u00f6n a 25 eur\u00f3pai orsz\u00e1gban tev\u00e9kenyked\u0151 n\u00e9met t\u00e1rsas\u00e1g.<\/p>\n","protected":false},"author":43,"featured_media":2202318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[4217,14473,14474],"class_list":["post-2202317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-bezaras","tag-douglas","tag-parfumeria"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2202317"}],"version-history":[{"count":1,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202317\/revisions"}],"predecessor-version":[{"id":2202319,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202317\/revisions\/2202319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2202318"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2202317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2202317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2202317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}