{"id":2202214,"date":"2021-01-31T12:33:20","date_gmt":"2021-01-31T11:33:20","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2202214"},"modified":"2021-01-31T21:47:42","modified_gmt":"2021-01-31T20:47:42","slug":"konyv-konyvesbolt-online-vasarlas-nyary-krisztian","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/konyv-konyvesbolt-online-vasarlas-nyary-krisztian\/","title":{"rendered":"\u00d3ri\u00e1si fejl\u0151d\u00e9st okozott a pand\u00e9mia az online k\u00f6nyvkereskedelemben"},"content":{"rendered":"<p>&#8222;Nem annyira rossz a helyzet a magyar k\u00f6nyvpiacon, mint amit a fenti sz\u00e1mok mutatj\u00e1k. Tavasszal zuhant a piac, mikor z\u00e1rva voltak a boltok. A m\u00e1sodik f\u00e9l\u00e9v, k\u00fcl\u00f6n\u00f6sen az utols\u00f3 negyed\u00e9v viszont k\u00fcl\u00f6n\u00f6sen j\u00f3 volt. Ha nem is hozta vissza a m\u00e1rciusi-\u00e1prilisi vesztes\u00e9get, de nagy r\u00e9sz\u00e9t siker\u00fclt ledolgozni&#8221; &#8211; mondta Ny\u00e1ry Kriszti\u00e1n \u00edr\u00f3, irodalomt\u00f6rt\u00e9n\u00e9sz, k\u00f6nyvkiad\u00f3, kommunik\u00e1ci\u00f3s szakember, aki a Business Class vend\u00e9ge volt. Azt is el\u00e1rulta: szerinte az \u00e1llhat a h\u00e1tt\u00e9rben, hogy azok, akik k\u00f6ltenek kult\u00far\u00e1ra Magyarorsz\u00e1gon, \u00e9ves b\u00fcdzs\u00e9b\u0151l gazd\u00e1lkodnak.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Mivel sz\u00ednh\u00e1zjegyet nem tudnak venni, hangversenyre sem tudnak menni, ugyanabb\u00f3l a p\u00e9nzb\u0151l \u0151sszel esetleg t\u00f6bb k\u00f6nyvet vehettek.<\/p><\/blockquote>\n<p>Arr\u00f3l sem szabad megfeledkezni, hogy itthon sokan v\u00e1s\u00e1rolnak a k\u00f6nyvesboltokban, k\u00e9zbe veszik a k\u00f6nyveket, de online v\u00e1s\u00e1rolnak ott, ahol a legjobb \u00e1ron juthatnak hozz\u00e1. A boltz\u00e1r\u00e1snak meglett az eredm\u00e9nye:&nbsp;a k\u00f6nyvesboltokban \u00e9ves szinten 20 sz\u00e1zal\u00e9kkal alacsonyabb lehetett a forgalom, m\u00edg <strong>az online kereskedelem j\u00f3val nagyobb m\u00e9rt\u00e9kben n\u0151tt<\/strong>, \u00e9s nem ugyanarra a szintre esett vissza.<\/p>\n<figure id=\"attachment_2194211\" aria-describedby=\"caption-attachment-2194211\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2194211\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/05\/konyvajanlo-vasarlas-animus-755x503.jpg\" alt=\"k\u00f6nyvaj\u00e1nl\u00f3 2020 m\u00e1jus\" width=\"755\" height=\"503\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/05\/konyvajanlo-vasarlas-animus-755x503.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/05\/konyvajanlo-vasarlas-animus-525x350.jpg 525w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/05\/konyvajanlo-vasarlas-animus.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2194211\" class=\"wp-caption-text\">Forr\u00e1s: Getty Images<\/figcaption><\/figure>\n<p>A besz\u00e9lget\u00e9sb\u0151l kider\u00fcl, hogy mennyivel n\u0151tt az e-k\u00f6nyv forgalma, \u00e9s milyen m\u0171fajoknak \u00e1rtott a pand\u00e9mia, melyeknek kedvezhetett, \u00e9s hogy milyen k\u00f6nyv\u00f6n dolgozik Ny\u00e1ry Kriszti\u00e1n.<\/p>\n<p>&nbsp;<\/p>\n<div class='iframe-wrapper youtube'><iframe loading=\"lazy\" title=\"Soha nem l\u00e1tott fejl\u0151d\u00e9st okozott a j\u00e1rv\u00e1ny az online k\u00f6nyvkereskedelemben\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ryBWUxhMOFU?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/vasarlas\/megviselte-a-konyvesboltokat-a-jarvany\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2021\/01\/konyvesbolt-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/vasarlas\/megviselte-a-konyvesboltokat-a-jarvany\/\" >Megviselte a k\u00f6nyvesboltokat a j\u00e1rv\u00e1ny<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/vasarlas\/megviselte-a-konyvesboltokat-a-jarvany\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p>(<a href=\"https:\/\/hu.euronews.com\/2021\/01\/26\/soha-nem-latott-fejlodest-okozott-a-jarvany-az-online-konyvkereskedelemben\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">via<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az eredetileg sz\u00ednh\u00e1zjegyre, hangversenyre sz\u00e1nt p\u00e9nzb\u0151l val\u00f3sz\u00edn\u0171leg \u0151sszel t\u00f6bb k\u00f6nyvet v\u00e1s\u00e1rolhattak.<\/p>\n","protected":false},"author":43,"featured_media":2194211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[3053,14458],"class_list":["post-2202214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-konyv","tag-online-konyvkereskedelem"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2202214"}],"version-history":[{"count":7,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202214\/revisions"}],"predecessor-version":[{"id":2202381,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2202214\/revisions\/2202381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2194211"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2202214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2202214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2202214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}