{"id":2199038,"date":"2020-10-23T16:03:09","date_gmt":"2020-10-23T14:03:09","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2199038"},"modified":"2020-10-22T15:04:23","modified_gmt":"2020-10-22T13:04:23","slug":"gucci-hasznalt-ruha-realreal","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/gucci-hasznalt-ruha-realreal\/","title":{"rendered":"Berobbant a haszn\u00e1lt luxusm\u00e1rk\u00e1k piac\u00e1ra a Gucci"},"content":{"rendered":"<p>A ruh\u00e1knak m\u00e1sodik \u00e9letet ad\u00f3 RealReal jelenleg t\u00f6bb mint 17 milli\u00f3 felhaszn\u00e1l\u00f3val rendelkezik, \u00e9s a viszontelad\u00e1si piac 2025-re v\u00e1rhat\u00f3an 51 milli\u00e1rd doll\u00e1rra n\u0151 (jelenleg 28 milli\u00e1rd doll\u00e1rra becs\u00fclik). Most a vil\u00e1g egyik legkeresettebb divatm\u00e1rk\u00e1ja m\u0171k\u00f6dik egy\u00fctt a c\u00e9ggel, m\u00e9gpedig a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/koronavirus-maszkokat-fognak-gyartani-a-luxusmarkak\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gucci<\/a>. A m\u00e1sodpiacra val\u00f3 bel\u00e9p\u00e9se csak id\u0151 k\u00e9rd\u00e9se volt, mivel folyamatosan a legn\u00e9pszer\u0171bb m\u00e1rk\u00e1k k\u00f6z\u00e9 tartozott a fiatal fogyaszt\u00f3k k\u00f6r\u00e9ben. A m\u00e1rka darabjai m\u00e1r a partners\u00e9g el\u0151tt is a platform kiemelten keresett term\u00e9kei voltak, tov\u00e1bbra is <strong>n\u0151 ir\u00e1nta a kereslet, 19% -os n\u00f6veked\u00e9si \u00fctemmel<\/strong> \u00e9vr\u0151l-\u00e9vre \u00e9s a viszontelad\u00e1si \u00e9rt\u00e9ke 2,3-szer er\u0151sebb a platform \u00e1tlag\u00e1n\u00e1l.<\/p>\n<blockquote class=\"article__extraTxt\"><p>Harmadik \u00e9ve a Gucci a legkeresettebb f\u00e9rfi m\u00e1rka a 18\u201334 \u00e9vesek k\u00f6r\u00e9ben.<\/p><\/blockquote>\n<p>A Gucci s\u00e1lak ir\u00e1nti kereslet a RealReal adatai szerint 31% -kal n\u0151, m\u00edg a n\u0151i t\u00e1sk\u00e1k\u00e9 26% -kal, a <strong>Gucci \u00e9kszerek ir\u00e1nti 47% -kal n\u0151tt<\/strong>, ezzel az els\u0151 helyet foglalja el a kateg\u00f3ria n\u00f6veked\u00e9s\u00e9ben. Ahelyett, hogy a felhaszn\u00e1l\u00f3k saj\u00e1t Gucci term\u00e9keiket k\u00edn\u00e1ln\u00e1k elad\u00e1sra, a The RealReal \u00e9s a Gucci partneri kapcsolata k\u00f6zvetlen\u00fcl megk\u00f6nny\u00edti a n\u0151i, f\u00e9rfi \u00e9kszerek \u00e9s \u00f3r\u00e1k, az otthon \u00e9s a gyerekek \u00fczlet\u00e1g\u00e1nak term\u00e9keinek viszontelad\u00e1s\u00e1t &#8211; \u00edrja a <a href=\"https:\/\/www.businessinsider.com\/gucci-and-therealreal-announce-partnership-as-demand-in-resale-grows-2020-10\" target=\"_blank\">Business Insider<\/a>.<\/p>\n<h2>Minden Gucci ut\u00e1n egy fa<\/h2>\n<p>A RealReal azt is elmondta, hogy minden alkalommal, amikor valaki v\u00e1s\u00e1rol egy Gucci-t\u00e9telt, a platform egy fa \u00fcltet\u00e9s\u00e9t szponzor\u00e1lja a One Tree Planted nev\u0171 j\u00f3t\u00e9konys\u00e1gi szervezet r\u00e9v\u00e9n, amely a vil\u00e1g erdeinek helyre\u00e1ll\u00edt\u00e1s\u00e1t szolg\u00e1lja. A keresletre val\u00f3 tekintettel val\u00f3sz\u00edn\u0171leg sok f\u00e1t \u00fcltetnek majd&#8230;<\/p>\n<p>&#8222;A Gucci nemcsak a divatipar, hanem az \u00f6sszes v\u00e1llalat m\u00e9rc\u00e9j\u00e9t emeli azzal, hogy folyamatosan innov\u00e1ci\u00f3val folytatja \u00fczleti tev\u00e9kenys\u00e9g\u00e9nek fenntarthat\u00f3bb\u00e1 t\u00e9tel\u00e9t&#8221; &#8211; mondta Julie Wainwright, a The RealReal alap\u00edt\u00f3ja \u00e9s vez\u00e9rigazgat\u00f3ja sajt\u00f3k\u00f6zlem\u00e9ny\u00e9ben, hozz\u00e1f\u0171zve: &#8222;Egy\u00fctt glob\u00e1lis reflektorf\u00e9nybe helyezz\u00fck a viszontelad\u00e1st, amely rem\u00e9nyeink szerint minden fogyaszt\u00f3t arra \u00f6szt\u00f6n\u00f6z, hogy t\u00e1mogassa a k\u00f6rk\u00f6r\u00f6s gazdas\u00e1got, \u00e9s csatlakozzon hozz\u00e1nk a divat sz\u00e9n-dioxid-kibocs\u00e1t\u00e1s\u00e1nak cs\u00f6kkent\u00e9s\u00e9ben.&#8221;<\/p>\n<figure id=\"attachment_2191117\" aria-describedby=\"caption-attachment-2191117\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2191117\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/03\/gucci_kirakat-755x504.jpg\" alt=\"\" width=\"755\" height=\"504\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/03\/gucci_kirakat-755x504.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/03\/gucci_kirakat-524x350.jpg 524w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/03\/gucci_kirakat.jpg 800w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2191117\" class=\"wp-caption-text\">Fot\u00f3: Jay L. Clendenin \/ Los Angeles Times \/ Getty Images)<\/figcaption><\/figure>\n<p>Ez a partners\u00e9g val\u00f3sz\u00edn\u0171leg a fiatalabb fogyaszt\u00f3k sz\u00e1m\u00e1ra v\u00e1lik el\u0151ny\u00f6ss\u00e9, akik k\u00f6z\u00fcl sokan a haszn\u00e1lt piac fel\u00e9 fordulnak, hogy luxusterm\u00e9keket v\u00e1s\u00e1rolhassanak el\u00e9rhet\u0151bb vagy &#8222;bel\u00e9p\u0151 szint\u0171&#8221; \u00e1rakon, amint arr\u00f3l Rachel Deeley besz\u00e1molt a Business of Fashion-t\u0151l, hozz\u00e1t\u00e9ve: eleinte a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/koronavirus-tobb-tizmilliardot-buknak-a-luxusmarkak\/\" target=\"_blank\" rel=\"noopener noreferrer\">luxusm\u00e1rk\u00e1k<\/a> k\u00e1rosnak \u00edt\u00e9lt\u00e9k meg a haszn\u00e1lt piacot, de ez a hozz\u00e1\u00e1ll\u00e1s kezd v\u00e1ltozni. Ezt meger\u0151s\u00edti Guia Ricci, a Boston Consulting Group igazgat\u00f3ja, szerinte sok m\u00e1rka kezdi felismerni a haszn\u00e1lt piac potenci\u00e1lj\u00e1t, \u00e9s elkezdte kutatni a vele val\u00f3 egy\u00fctt\u00e9l\u00e9s lehet\u0151s\u00e9geit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Burberry \u00e9s a Stella McCartney ut\u00e1n most a Gucci csatlakozott a RealReal haszn\u00e1lt luxusm\u00e1rk\u00e1k term\u00e9keinek viszontelad\u00e1si platformj\u00e1hoz, ezzel seg\u00edtve a cikkek k\u00f6rk\u00f6r\u00f6s forgalm\u00e1t \u00e9s a term\u00e9kek \u00e9lettartam\u00e1nak n\u00f6vel\u00e9s\u00e9t.<\/p>\n","protected":false},"author":43,"featured_media":2191117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[2101,14128],"class_list":["post-2199038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-gucci","tag-the-realreal"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2199038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2199038"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2199038\/revisions"}],"predecessor-version":[{"id":2199395,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2199038\/revisions\/2199395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2191117"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2199038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2199038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2199038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}