{"id":2194766,"date":"2020-06-10T12:53:53","date_gmt":"2020-06-10T10:53:53","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2194766"},"modified":"2020-06-10T12:32:30","modified_gmt":"2020-06-10T10:32:30","slug":"sor-dobozos-vilagos-karanten","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/sor-dobozos-vilagos-karanten\/","title":{"rendered":"A kij\u00e1r\u00e1si korl\u00e1toz\u00e1s cs\u00facs\u00e1n egy\u00f6t\u00f6d\u00e9vel n\u0151tt a s\u00f6r \u00e9rt\u00e9kbeli forgalma"},"content":{"rendered":"<p>A kij\u00e1r\u00e1si korl\u00e1toz\u00e1s \u201ef\u0151szezonj\u00e1ban\u201d, azaz 2020. m\u00e1rcius-\u00e1prilisban 25 milli\u00e1rd forint f\u00f6l\u00f6tti forgalmat bonyol\u00edtott a <a href=\"https:\/\/www.startlap.hu\/vasarlas\/ingyen-adta-a-sort-egy-nemet-sorfozde\/\" target=\"_blank\" rel=\"noopener\">s\u00f6r<\/a> hazai kiskereskedelmi forgalma, amely <strong>18 sz\u00e1zal\u00e9kos \u00e9rt\u00e9kbeli \u00e9s 13 sz\u00e1zal\u00e9kos mennyis\u00e9gi n\u00f6veked\u00e9st jelent<\/strong> az el\u0151z\u0151 \u00e9v azonos id\u0151szakhoz k\u00e9pest, der\u00fclt ki a Nielsen piackutat\u00f3 kiskereskedelmi index\u00e9nek adataib\u00f3l. Az online forgalom m\u00e9g l\u00e1tv\u00e1nyosabban \u201eh\u00fazott el\u201d: a web\u00e1ruh\u00e1zak forgalma <strong>85 sz\u00e1zal\u00e9kkal emelkedett<\/strong>, igaz, ez m\u00e9g \u00edgy is csup\u00e1n az \u00f6sszforgalom 0,5 sz\u00e1zal\u00e9k\u00e1t teszi ki a kateg\u00f3ri\u00e1n bel\u00fcl.<\/p>\n<p>2020. m\u00e1rcius-\u00e1prilis\u00e1ban, a Covid-19 <a href=\"https:\/\/koronavirus.lap.hu\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener\">vil\u00e1gj\u00e1rv\u00e1ny<\/a> miatt elrendelt kij\u00e1r\u00e1si korl\u00e1toz\u00e1s els\u0151 k\u00e9t h\u00f3napj\u00e1ban <strong>58 milli\u00f3 liter s\u00f6r ker\u00fclt a magyar fogyaszt\u00f3k online \u00e9s offline kosar\u00e1ba<\/strong>, ami k\u00f6zel 110 milli\u00f3 \u00fcveg vagy doboz \u201efoly\u00e9kony kenyeret\u201d jelent.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A 25 milli\u00e1rdos k\u00e9thavi forgalom \u00f6sszesen egy\u00f6t\u00f6d\u00e9vel volt t\u00f6bb, mint 2019. m\u00e1rcius-\u00e1prilis\u00e1ban.<\/p><\/blockquote>\n<p>A korl\u00e1toz\u00e1s alatt legink\u00e1bb a diszkontok, valamint a nagy alapter\u00fclet\u0171 szupermarketek \u00e9s hazai l\u00e1ncok vitt\u00e9k a pr\u00edmet: az \u00e9rt\u00e9kbeli forgalom k\u00f6zel 40%-a n\u00e1luk realiz\u00e1l\u00f3dott, m\u00edg a 2500 n\u00e9gyzetm\u00e9teresn\u00e9l nagyobb hipermarketekre \u00e9s a kisebb alapter\u00fclet\u0171 (51-200 nm-s) \u00fczletekre pedig a forgalom egy-egy\u00f6t\u00f6de jutott.<\/p>\n<figure id=\"attachment_2194771\" aria-describedby=\"caption-attachment-2194771\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-2194771\" src=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/06\/soor-755x452.jpg\" alt=\"s\u00f6r karant\u00e9n forgalom\" width=\"755\" height=\"452\" srcset=\"https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/06\/soor-755x452.jpg 755w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/06\/soor-584x350.jpg 584w, https:\/\/www.startlap.hu\/vasarlas\/uploads\/2020\/06\/soor.jpg 1200w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-2194771\" class=\"wp-caption-text\">Getty Images<\/figcaption><\/figure>\n<p><strong>Online is felp\u00f6rg\u00f6tt a s\u00f6r\u00e9rt\u00e9kes\u00edt\u00e9s<\/strong>: az el\u0151z\u0151 \u00e9v azonos id\u0151szak\u00e1hoz k\u00e9pest 85 sz\u00e1zal\u00e9kkal emelkedett \u00e9rt\u00e9kbeli forgalma: 128 milli\u00f3 forint \u00e9rt\u00e9kben k\u00f6zel negyedmilli\u00f3 liter fogyott bel\u0151le (ez 76 sz\u00e1zal\u00e9kos mennyis\u00e9gi n\u00f6veked\u00e9s).<\/p>\n<p>Ami a s\u00f6rt\u00edpust illeti, az \u00e1ltal\u00e1nos trendekhez hasonl\u00f3an <strong>a forgalom 95+ sz\u00e1zal\u00e9ka \u00e1rpas\u00f6r, a b\u00fazas\u00f6r csup\u00e1n 2 sz\u00e1zal\u00e9kot has\u00edtott ki<\/strong> a vizsg\u00e1lt k\u00e9t h\u00f3nap \u00e9rt\u00e9kbeli forgalm\u00e1b\u00f3l. <strong>A vil\u00e1gos s\u00f6r\u00f6k vitathatatlanul vezetnek<\/strong>, 97 sz\u00e1zal\u00e9kban ebb\u0151l a t\u00edpusb\u00f3l fogyott.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A kosarakba ker\u00fcl\u0151 s\u00f6r\u00f6k n\u00e9gy\u00f6t\u00f6de dobozos, 12 sz\u00e1zal\u00e9ka \u00fcveges. &nbsp;Az \u00e9rt\u00e9kes\u00edtett s\u00f6r\u00f6k h\u00e1romnegyede f\u00e9lliteres kiszerel\u00e9s\u0171.<\/p><\/blockquote>\n<p>\u201eA kij\u00e1r\u00e1si korl\u00e1toz\u00e1s alatt z\u00e1rva tartottak a vend\u00e9gl\u00e1t\u00f3ipari egys\u00e9gek is, ami egy\u00e9rtelm\u0171en az otthoni s\u00f6rfogyaszt\u00e1s fel\u00e9 terelte a fogyaszt\u00f3kat\u201d \u2013 mondta Hajnal D\u00f3ra, a Nielsen vezet\u0151 tan\u00e1csad\u00f3ja. \u201eA preferenci\u00e1k azonban l\u00e9nyeg\u00e9ben v\u00e1ltozatlanok maradtak: a magyarok a vil\u00e1gos, m\u00e1rk\u00e1s s\u00f6r\u00f6kre voksoltak otthonaikban is.\u201d<\/p>\n<p>A m\u00e1rk\u00e1s s\u00f6r\u00f6k tartott\u00e1k poz\u00edci\u00f3jukat: az \u00e9rt\u00e9kbeli forgalom k\u00f6zel 90 sz\u00e1zal\u00e9ka a gy\u00e1rt\u00f3kn\u00e1l landol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az online \u00e9rt\u00e9kes\u00edt\u00e9s 85%-kal l\u0151tt ki 2020. m\u00e1rcius-\u00e1prilisban. A magyarok tov\u00e1bbra is a dobozos, vil\u00e1gos \u00e9s f\u00e9lliteres s\u00f6rre buknak.<\/p>\n","protected":false},"author":20,"featured_media":2194771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[13205,13244,9922],"class_list":["post-2194766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-karanten","tag-koronavirus-jarvany","tag-sorfogyasztas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2194766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2194766"}],"version-history":[{"count":4,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2194766\/revisions"}],"predecessor-version":[{"id":2194775,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2194766\/revisions\/2194775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2194771"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2194766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2194766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2194766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}