{"id":2189244,"date":"2020-02-05T15:30:49","date_gmt":"2020-02-05T14:30:49","guid":{"rendered":"https:\/\/www.startlap.hu\/vasarlas\/?p=2189244"},"modified":"2020-02-05T15:38:35","modified_gmt":"2020-02-05T14:38:35","slug":"megvan-melyek-a-magyarok-kedvenc-termekei","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/vasarlas\/megvan-melyek-a-magyarok-kedvenc-termekei\/","title":{"rendered":"Megvan, melyek a magyarok kedvenc term\u00e9kei"},"content":{"rendered":"<p>A mennyis\u00e9gi elad\u00e1s mintegy 2 sz\u00e1zal\u00e9kkal emelkedett. A boltt\u00edpusok k\u00f6r\u00fcl \u0151rzi vezet\u0151 szerep\u00e9t a diszkont, der\u00fclt ki a&nbsp;Nielsen&nbsp;100 \u00e9lelmiszer- \u00e9s 80 h\u00e1ztart\u00e1si vegyi\u00e1ru- \u00e9s sz\u00e9ps\u00e9g\u00e1pol\u00e1si kateg\u00f3ri\u00e1t monitoroz\u00f3 kiskereskedelmi index\u00e9b\u0151l.&nbsp;<\/p>\n<blockquote class=\"article__extraTxt\"><p>Az elemz\u00e9s szerint tavaly csak az \u00e9lelmiszerekre 2000 milli\u00e1rd forintot k\u00f6lt\u00f6ttek a v\u00e1s\u00e1rl\u00f3k, 7 sz\u00e1zal\u00e9kkal t\u00f6bbet, mint egy \u00e9vvel kor\u00e1bban.<\/p><\/blockquote>\n<p>\u00c9rt\u00e9kben v\u00e1ltozatlan a legn\u00e9pszer\u0171bb kateg\u00f3ri\u00e1k sorrendje: vezet a feldolgozott h\u00fas, a s\u00f6r \u00e9s a sajt, az ut\u00f3bbi k\u00e9t kateg\u00f3ria \u00e1tlag felett n\u0151tt. Az \u00e9rt\u00e9kes\u00edtett \u00e9lelmiszerek 70 sz\u00e1zal\u00e9ka gy\u00e1rt\u00f3i m\u00e1rk\u00e1s.&nbsp;<\/p>\n<p>Az elemz\u00e9s szerint a vegyi \u00e1ruk eset\u00e9ben <strong>minden \u00f6t forintb\u00f3l n\u00e9gyet gy\u00e1rt\u00f3i m\u00e1rk\u00e1ra k\u00f6ltenek a magyarok<\/strong>, a saj\u00e1tm\u00e1rk\u00e1s term\u00e9kek, hasonl\u00f3an a 2018-as adatokhoz, az \u00e9rt\u00e9kbeli forgalom 18 sz\u00e1zal\u00e9k\u00e1t teszik ki. A diszkont 27 sz\u00e1zal\u00e9kkal \u0151rzi vezet\u0151 szerep\u00e9t a boltt\u00edpusok k\u00f6z\u00f6tt.<\/p>\n<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" frameborder=\"0\" src=\"https:\/\/giphy.com\/embed\/l3q2t2KAyvxy9xBe0\" class=\"giphy-embed\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/target-bullseye-targetstyle-l3q2t2KAyvxy9xBe0\" target=\"_blank\">via GIPHY<\/a><\/p>\n<p>A h\u00e1ztart\u00e1si vegyi \u00e1ruk \u00e9s test\u00e1pol\u00e1si term\u00e9kek n\u00f6veked\u00e9si \u00fcteme elmarad az \u00e9lelmiszerek\u00e9t\u0151l, hat sz\u00e1zal\u00e9kos. Ez 470+ milli\u00e1rd forint \u00e9rt\u00e9kbeli forgalmat jelent. A mennyis\u00e9gi elad\u00e1s stagn\u00e1lt.<\/p>\n<blockquote class=\"article__extraTxt\"><p>A lista \u00e9l\u00e9n tov\u00e1bbra is a mos\u00f3szer \u00e1ll, k\u00f6zvetlen\u00fcl m\u00f6g\u00f6tte k\u00f6vetkezik a v\u00e9c\u00e9pap\u00edr \u00e9s az \u00f6bl\u00edt\u0151. Az arcmaszkok \u00e9s h\u00e1ztart\u00e1si tiszt\u00edt\u00f3 kend\u0151k lend\u00fclete tov\u00e1bbra is kitart, az el\u0151bbiek \u00e9rt\u00e9kbeli forgalma k\u00f6zel 40%-kal n\u0151tt. Mennyis\u00e9gben a h\u00e1ztart\u00e1si tiszt\u00edt\u00f3 kend\u0151k emelkednek ki a Nielsen \u00e1ltal regisztr\u00e1lt kateg\u00f3ri\u00e1k k\u00f6z\u00fcl (35+%), de egy\u00f6t\u00f6d\u00e9vel t\u00f6bb fogyott az arcmaszkokb\u00f3l \u00e9s arc\u00e1pol\u00e1si term\u00e9kekb\u0151l.<\/p><\/blockquote>\n<p>A hazai kiskereskedelem boltsz\u00e1m\u00e1t tekintve 17.000+ kereskedelmi egys\u00e9get tart sz\u00e1mon. Ami a csatorn\u00e1k \u00e9rt\u00e9kbeli \u00f6sszforgalomb\u00f3l kivett r\u00e9szesed\u00e9s\u00e9t illeti, 27 sz\u00e1zal\u00e9kkal a diszkont \u0151rzi vezet\u0151 szerep\u00e9t a boltt\u00edpusok k\u00f6z\u00f6tt.<\/p>\n<p>&nbsp;<\/p>\n<p>(MTI\/Nielsen)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tavaly mintegy 17 ezer kiskereskedelmi \u00fczletben k\u00f6zel 2500 milli\u00e1rd forintot k\u00f6lt\u00f6ttek a magyarok, ami 7 sz\u00e1zal\u00e9kkal haladja meg a 2018-as \u00f6sszes\u00edtett \u00e9ves forgalmat &#8211; k\u00f6z\u00f6lte a Nielsen piackutat\u00f3. <\/p>\n","protected":false},"author":20,"featured_media":2188055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8180],"tags":[5707,245,2596,13042,1762],"class_list":["post-2189244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-bevasarlas","tag-elelmiszer","tag-kozmetikum","tag-nielsen","tag-vasarlas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2189244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/comments?post=2189244"}],"version-history":[{"count":3,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2189244\/revisions"}],"predecessor-version":[{"id":2189248,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/posts\/2189244\/revisions\/2189248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media\/2188055"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/media?parent=2189244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/categories?post=2189244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/vasarlas\/wp-json\/wp\/v2\/tags?post=2189244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}