{"id":35664,"date":"2021-11-24T17:10:09","date_gmt":"2021-11-24T16:10:09","guid":{"rendered":"https:\/\/www.startlap.hu\/utazas\/?p=35664"},"modified":"2021-11-24T21:13:42","modified_gmt":"2021-11-24T20:13:42","slug":"bemutattak-a-neprajzi-muzeum-uj-arculatat","status":"publish","type":"post","link":"https:\/\/www.startlap.hu\/utazas\/bemutattak-a-neprajzi-muzeum-uj-arculatat\/","title":{"rendered":"Bemutatt\u00e1k a N\u00e9prajzi M\u00fazeum \u00faj arculat\u00e1t"},"content":{"rendered":"<p><em>A m\u00fazeumok vil\u00e1g\u00e1ban is teljesen term\u00e9szetes, hogy brandet \u00e9p\u00edtenek. Erre sz\u00e1mtalan nemzetk\u00f6zi \u00e9s magyarorsz\u00e1gi p\u00e9lda akad, k\u00fcl\u00f6n\u00f6sen akkor, amikor olyan l\u00e9pt\u00e9k\u0171 korszakv\u00e1lt\u00e1s j\u00f6n el egy int\u00e9zm\u00e9ny \u00e9let\u00e9ben, mint ami a N\u00e9prajzi M\u00fazeumn\u00e1l v\u00e1rhat\u00f3<\/em> &#8211; mondta el az \u00faj arculat keddi budapesti sajt\u00f3bemutat\u00f3j\u00e1n Kemecsi Lajos f\u0151igazgat\u00f3.<\/p>\n<p>Mint eml\u00e9keztetett, a N\u00e9prajzi M\u00fazeum 150 \u00e9vvel alap\u00edt\u00e1sa ut\u00e1n most el\u0151sz\u00f6r fog saj\u00e1t c\u00e9ljaira \u00e9p\u00fclt, \u00faj \u00e9p\u00fcletben m\u0171k\u00f6dni. Ehhez a v\u00e1ltoz\u00e1shoz kapcsol\u00f3dva \u00fajult meg az int\u00e9zm\u00e9ny arculata is &#8211; tette hozz\u00e1 Kemecsi Lajos.<\/p>\n<p><em>Az arculatra nyilv\u00e1nos p\u00e1ly\u00e1zatot \u00edrtak ki, ez azonban a t\u00f6bb tucatnyi be\u00e9rkezett p\u00e1lyamunka ellen\u00e9re eredm\u00e9nytelen\u00fcl z\u00e1rult. \u00c1m a p\u00e1ly\u00e1zaton t\u00f6bb olyan tervez\u0151 ker\u00fclt a l\u00e1t\u00f3t\u00e9rbe, akikkel a N\u00e9prajzi M\u00fazeum sz\u00edvesen egy\u00fcttm\u0171k\u00f6d\u00f6tt volna, ez\u00e9rt a DE_FORM St\u00fadi\u00f3b\u00f3l Demeczky N\u00f3r\u00e1t \u00e9s D\u00e9r Enik\u0151t, az Explicit St\u00fadi\u00f3b\u00f3l pedig K\u00e1tay Hunor, Kov\u00e1cs Szil\u00e1rd \u00e9s N\u00e9meth Sebesty\u00e9n tervez\u0151ket k\u00e9rt\u00e9k fel k\u00f6z\u00f6s gondolkod\u00e1sra<\/em> &#8211; k\u00f6z\u00f6lte a f\u0151igazgat\u00f3.<\/p>\n<figure id=\"attachment_35665\" aria-describedby=\"caption-attachment-35665\" style=\"width: 755px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-article-size-large-image wp-image-35665\" src=\"https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2021\/11\/neprajzi_muzeum-755x523.jpg\" alt=\"\" width=\"755\" height=\"523\" srcset=\"https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2021\/11\/neprajzi_muzeum-755x523.jpg 755w, https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2021\/11\/neprajzi_muzeum-505x350.jpg 505w, https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2021\/11\/neprajzi_muzeum.jpg 800w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption id=\"caption-attachment-35665\" class=\"wp-caption-text\">Demeczky N\u00f3ra \u00e9s K\u00e1tay Hunor tervez\u00f5k a N\u00e9prajzi M\u00fazeum \u00faj arculat\u00e1t bemutat\u00f3 sajt\u00f3t\u00e1j\u00e9koztat\u00f3n (MTI\/Bruz\u00e1k No\u00e9mi).<\/figcaption><\/figure>\n<blockquote class=\"article__extraTxt\">\n<p class=\"content-text text-justify\">Demeczky N\u00f3ra \u00e9s K\u00e1tay Hunor elmondt\u00e1k, hogy a tervez\u0151csapatnak egy olyan, egys\u00e9ges vizu\u00e1lis rendszer kidolgoz\u00e1sa volt a c\u00e9lja, amely lehet\u0151leg minden kult\u00far\u00e1ra egyszerre utal.<\/p>\n<\/blockquote>\n<p>Elmond\u00e1suk szerint a N\u00e9prajzi M\u00fazeum \u00faj alaparculata fekete-feh\u00e9rben, illetve a piros sz\u00ednnel kieg\u00e9sz\u00edtve is haszn\u00e1lhat\u00f3. A k\u00fcl\u00f6nb\u00f6z\u0151 kommunik\u00e1ci\u00f3s fel\u00fcleteken m\u00e1r egy \u00f6sszetettebb, a n\u00e9prajz sz\u00ednvil\u00e1g\u00e1hoz k\u00f6thet\u0151 sk\u00e1la \u00e1ll rendelkez\u00e9sre a min\u00e9l v\u00e1ltozatosabb, \u00e9s figyelemfelkelt\u0151bb tartalmak l\u00e9trehoz\u00e1s\u00e1hoz.<\/p>\n<p>Az embl\u00e9ma mint\u00e1zat\u00e1b\u00f3l kiemelhet\u0151 n\u00e9gy alapelemb\u0151l egy egyszer\u0171en vari\u00e1lhat\u00f3 mintak\u00e9szlet hozhat\u00f3 l\u00e9tre, amely a k\u00fcl\u00f6nb\u00f6z\u0151 arculati \u00e9s kommunik\u00e1ci\u00f3s fel\u00fcleteken biztos\u00edtja az int\u00e9zm\u00e9ny vizu\u00e1lis identit\u00e1s\u00e1nak felismerhet\u0151s\u00e9g\u00e9t &#8211; hangs\u00falyozt\u00e1k a tervez\u0151k. Kemecsi Lajos a tervez\u0151k munk\u00e1j\u00e1t m\u00e9ltatva kiemelte: fantasztikus \u00faj arculattal gazdagodott a N\u00e9prajzi M\u00fazeum.<\/p>\n<p><iframe loading=\"lazy\" width=\"1864\" height=\"770\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/JwYtrxOtfBc\"><\/iframe>&nbsp;<\/p>\n<p><strong>A f\u0151igazgat\u00f3 sz\u00f3lt az \u00faj f\u0151\u00e9p\u00fcletr\u0151l is, amely 2022 tavasz\u00e1n m\u00e1r ki\u00e1ll\u00edt\u00e1sokkal ny\u00edlik meg<\/strong>. Mint hangs\u00falyozta, a <strong><a href=\"https:\/\/www.startlap.hu\/utazas\/budapest-varosliget-megujitas-parkfejlesztes\/\" target=\"_blank\" rel=\"noopener noreferrer\">V\u00e1rosliget<\/a> <\/strong>mellett k\u00e9sz\u00fcl\u0151 f\u0151\u00e9p\u00fclet t\u00f6meg\u00e9nek k\u00e9tharmada a f\u00f6ld alatt tal\u00e1lhat\u00f3; az \u00edves tet\u0151n megval\u00f3sul\u00f3 z\u00f6ldtet\u0151 a park r\u00e9szek\u00e9nt, az int\u00e9zm\u00e9ny pedig val\u00f3di tal\u00e1lkoz\u00e1si helyk\u00e9nt fog m\u0171k\u00f6dni.<\/p>\n<p><strong>Az \u00e9p\u00fclet mintegy 7000 n\u00e9gyzetm\u00e9ternyi, a legkorszer\u0171bb ki\u00e1ll\u00edt\u00e1stechnikai megold\u00e1sokat is lehet\u0151v\u00e9 tev\u0151 id\u0151szaki \u00e9s \u00e1lland\u00f3 ki\u00e1ll\u00edt\u00e1si t\u00e9rrel rendelkezik<\/strong>, a bel\u00e9p\u0151jegy n\u00e9lk\u00fcl is l\u00e1togathat\u00f3 fogad\u00f3csarnokban pedig egy 2&#215;40 m\u00e9teres, t\u00f6bb mint 3000 m\u0171t\u00e1rgyat bemutat\u00f3 ker\u00e1miat\u00e9r is helyet kap.<\/p>\n<div class=\"o-widget m-readMoreWidget -readMore u-shortDecorLineAfter row widget-container _ce_measure_widget bigdata-widget read-more\" data-ce-measure-widget=\"olvass tov\u00e1bb\">\n\t<div class=\"m-readMoreWidget__imgWrapper image-wrapper col-12 col-md-4 no-p\">\n\t\t<a class=\"m-readMoreWidget__imgLink\" href=\"https:\/\/www.startlap.hu\/utazas\/rotterdam-muzeum-ikea-salatas-tal\/\" >\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.startlap.hu\/utazas\/uploads\/sites\/3\/2021\/11\/Depot-Boijmans-Van-Beuningen-350x285.jpg\" class=\"m-readMoreWidget__img\">\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"m-readMoreWidget__titleWrapper title-wrapper col-12 col-md-8\">\n\t\t<span class=\"m-readMoreWidget__titleLabel u-shortDecorLineBefore label hidden-sm-up\">Ez is \u00e9rdekelhet:<\/span>\n\t\t<h3 class=\"m-readMoreWidget__title title\">\n\t\t\t<a class=\"m-readMoreWidget__titleLink -secondFont u-bold u-upperCase\" href=\"https:\/\/www.startlap.hu\/utazas\/rotterdam-muzeum-ikea-salatas-tal\/\" >Az IKEA sal\u00e1t\u00e1s t\u00e1lja ihlette ezt a rotterdami m\u00fazeumot<\/a>\n\t\t<\/h3>\n\t\t<a class=\"m-readMoreWidget__btn -coloredBack u-tC link\" href=\"https:\/\/www.startlap.hu\/utazas\/rotterdam-muzeum-ikea-salatas-tal\/\" >Elolvasom<\/a>\n\t<\/div>\n<\/div>\n<p><strong>A N\u00e9prajzi M\u00fazeum \u00faj otthon\u00e1ban t\u00f6bb mint 1000 n\u00e9gyzetm\u00e9teren egy ifj\u00fas\u00e1gi m\u00fazeumot is kialak\u00edtanak<\/strong>, de lesz benne t\u00f6bbek k\u00f6z\u00f6tt konferencia- \u00e9s rendezv\u00e9nyt\u00e9r, kutat\u00f3terek, irod\u00e1k, k\u00f6nyvt\u00e1r, l\u00e1togat\u00f3k\u00f6zpont, \u00e9tterem, k\u00e1v\u00e9z\u00f3, t\u00e9rszint alatt pedig moziterem, rakt\u00e1rak, arch\u00edvumok is &#8211; k\u00f6z\u00f6lte Kemecsi Lajos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A meg\u00fajul\u00e1st \u00e9s a jelenkorral val\u00f3 szimbi\u00f3zist t\u00fckr\u00f6zi a 2022 tavasz\u00e1n a V\u00e1rosliget mellett, \u00faj \u00e9p\u00fcletben \u00fajrany\u00edl\u00f3 N\u00e9prajzi M\u00fazeum kedden bemutatott, friss arculata.<\/p>\n","protected":false},"author":36,"featured_media":35665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[5816,5814,4542,1268],"class_list":["post-35664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belfold-utazas","tag-dizajn","tag-neprajzi-muzeum","tag-tervezes","tag-varosliget"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/posts\/35664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/comments?post=35664"}],"version-history":[{"count":1,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/posts\/35664\/revisions"}],"predecessor-version":[{"id":35666,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/posts\/35664\/revisions\/35666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/media\/35665"}],"wp:attachment":[{"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/media?parent=35664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/categories?post=35664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startlap.hu\/utazas\/wp-json\/wp\/v2\/tags?post=35664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}